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All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Kepariwisataan: Jurnal Ilmiah Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pariwisata Nusantara Brilliant International Journal of Management and Tourism INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Victor Bangun Mulia
Politeknik Internasional Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS PENGARUH REPUTASI HOTEL TERHADAP MINAT MELAMAR PRAKTEK KERJA LAPANGAN MAHASISWA Victor Bangun Mulia
Kepariwisataan: Jurnal Ilmiah Vol 15, No 3 (2021): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internship programs, especially in 5-star hotels that are reputable with the best standards, can be a strong bridge for students to be able to apply the knowledge gained at the institution into the world of work. With a wide choice of high-standard and reputable hotels provided by the campus, it was not fully welcomed by students who would go to the internship program. There are also many students who do not send applications or even reject the contract proposed by the hotel when he has successfully carried out an interview session at the hotel. This study aims to find a picture of students' perceptions of hotel reputation and interest of students in applying for internships also to see the effect of hotel reputation on students' interest in applying. The method used is descriptive statistics and simple linear regression analysis. Questionnaires were distributed to 40 students. The results of this study found that hotel reputation affects interest in applying for internship by 48.6% while the rest is influenced by other factors which are not explained in this study. In addition, the most important aspect of hotel reputation according to students is hotel products and services. The majority of students tend to make their own decisions for the position they are applying for according to their interests and talents.Keywords: Internship; Hospitality; Student; Reputation
STRATEGI ACCOUNT PAYABLE DALAM MELAKUKAN PEMBAYARAN KEPADA SUPPLIER SELAMA PANDEMI COVID-19 DI SWISS-BELHOTEL RAINFOREST KUTA BALI Putu Dessy Wulandari; A.A.Nym.Sri Wahyuni; Victor Bangun Mulia
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 6 No 1 (2023): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v6i1.1030

Abstract

Hotels are one of the tourism sectors affected by the pandemic. The aim of the research is to analyze the strategy of the account payable section in making payments to suppliers and its impact during the co-19 pandemic at Swiss- Belhotel Rainforest. The theory used is the Eisenhower Decision Matrix theory and qualitative research methods. The results of the study, there are four Swiss-Belhotel Rainforest account payable strategies in making payments to suppliers; 1) Mapping operational needs, 2) Making a list of payments 3) Flexible payments, 4) Negotiating with suppliers. The positive impact of the strategy used is that the hotel continues to survive because the fulfillment of operational needs can still be carried out. The negative impact is that some problems arise such as missing notes and the process of filing by accounts payable is slightly delayed due to incomplete supporting files.
Implementasi Program Travel With Purpose dalam Mendukung Pariwisata Berkelanjutan di Umana Bali, LXR Hotels & Resorts Ni Kadek Dea; Dinar Sukma Pramesti; Victor Bangun Mulia; Ratu Agung Bagus Ngurah Putra
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 4 No. 1 (2026): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v4i1.135

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan prinsip pariwisata berkelanjutan pada Umana Bali, LXR Hotels & Resorts sebagai salah satu resort mewah di Bali yang mengusung konsep eco-luxury. Analisis dilakukan berdasarkan lima dimensi keberlanjutan, yaitu lingkungan, sosial budaya, ekonomi, tata kelola, serta inovasi dan edukasi. Penelitian menggunakan pendekatan kualitatif dengan desain document-based case study. Data diperoleh melalui studi dokumentasi yang mencakup website resmi Umana Bali dan Hilton Worldwide, publikasi terkait keberlanjutan, literatur ilmiah, serta observasi langsung terhadap fasilitas dan praktik keberlanjutan hotel. Analisis data dilakukan secara tematik dengan mengacu pada konsep sustainable tourism, sustainable hospitality, Travel with Purpose, dan Tri Hita Karana. Hasil penelitian menunjukkan bahwa Umana Bali telah mengintegrasikan prinsip keberlanjutan ke dalam operasional dan pengalaman wisata melalui penggunaan material ramah lingkungan, pengurangan plastik sekali pakai, pemanfaatan produk lokal, pengembangan pengalaman wisata berbasis budaya Bali, serta implementasi strategi keberlanjutan global Hilton melalui program Travel with Purpose. Temuan penelitian juga menunjukkan bahwa filosofi Tri Hita Karana menjadi landasan penting dalam menghubungkan tujuan keberlanjutan global dengan konteks lokal Bali. Namun demikian, penelitian ini juga mengidentifikasi beberapa tantangan, antara lain trade-off antara penyediaan fasilitas wisata mewah dengan efisiensi sumber daya, potensi komodifikasi budaya dalam pengembangan pengalaman wisata budaya, serta keterbatasan ketersediaan indikator kinerja keberlanjutan yang terukur. Penelitian ini berkontribusi pada pengembangan kajian luxury sustainable tourism dengan menunjukkan bagaimana kerangka keberlanjutan global dapat diintegrasikan dengan nilai-nilai budaya lokal dalam industri hospitality. Temuan penelitian juga memberikan implikasi praktis bagi pelaku industri pariwisata dan perhotelan dalam memperkuat implementasi keberlanjutan pada destinasi wisata premium.
Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Vivi Vivi; Victor Bangun Mulia; Ni Putu Darla Hollandina
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

Abstract

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.
Exclusive Cultural Event Strategies for Advancing Sustainable Tourism in Bali Ganang Aditiyo Prakoso; Yuliana Yuliana; Victor Bangun Mulia
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15415

Abstract

Purpose: This research aims to analyze strategies for developing exclusive cultural events to support sustainable tourism in Bali by focusing on cultural preservation, community involvement, and quality visitor experiences rather than increasing tourist numbers alone. Method: This study uses a qualitative case study approach. Data were collected through in-depth interviews with five experts in event management and tourism. The data were then analyzed using the SWOT framework to identify strengths, weaknesses, opportunities, and threats related to the implementation of exclusive cultural events in Bali. Result: The findings show that Bali has strong advantages, such as authentic cultural heritage, a well-known destination image, and institutional support. Opportunities also come from the growing global demand for quality tourism and collaboration across sectors. However, challenges remain, including limited human resource capacity, lack of technological innovation, and the continued dominance of mass tourism trends. Contribution: This research contributes to event management and tourism studies by showing that curated, immersive, and community-based cultural events can become an effective strategy for sustainable tourism development. The findings can help policymakers, tourism stakeholders, and event organizers design tourism programs that protect culture, strengthen local communities, and improve destination sustainability.
REPRICING AS STRATEGIES TO SURVIVE IN THE HOSPITALITY BUSINESS DURING THE PANDEMIC OF COVID-19 (Case Study at Wyndham Garden Kuta Bali) Victor Bangun Mulia
Brilliant International Journal Of Management And Tourism Vol. 1 No. 2 (2021): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.419

Abstract

This study aimed at analysing the pricing strategy done by Wyndham Garden Kuta Bali as one of the strategies to survive during the pandemic. This was a qualitative research using interview and literature study to collect the data. The interview was done with the general manager of Wyndham Garden Kuta Bali, while literature study was done by analyzing several relevant literatures. Data gained from the interview and literature study were analyze qualitatively by doing data sorting and organizing. Based on the results of analysis, it was found out that pricing was done by the executive committee and owner. The re-pricing done by Wyndham Garden Kuta Bali affected the occupancy in which there was an increase in term of occupancy in 2022. Even though the increase was not that significant, it might be good indicator for the improvement of tourism and hospitality industry in Bali.
Co-Authors A.A.Nym.Sri Wahyuni Deddy Kurniawan Halim Dinar Sukma Pramesti Marmaiyatno Ni Kadek Dea Ni Putu Darla Hollandina Prakoso, Ganang Aditiyo Putu Dessy Wulandari Ratu Agung Bagus Ngurah Putra Vivi Vivi Yuliana Yuliana