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All Journal JURNAL BISNIS STRATEGI Jurnal Riset Bisnis dan Manajemen Airlangga Journal of Innovation Management
Emi Amelia
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF PRICE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS ON TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Heny Hendrayanti; Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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Abstract

E-commerce is a successful business model today. Tiktok Shop, a new platform launched by the social media platform TikTok, quickly became a popular trading platform, making Tiktokshop a social trading platform. The purpose of this study was conducted to find out the description of consumer purchasing decisions, prices, electronic word of mouth (E-WOM) on Tiktokshop. The type of research used was descriptive verification, and the method used was an explanatory survey with a purposive sampling technique with a sample size of 100 respondents. The data analysis method used is the validity and reliability test, multiple regression analysis, multiple correlation analysis and analysis of the coefficient of determination. Testing this hypothesis through the F test for simultaneous and T test for partial by using the SPSS 22.0 for windows program. The results showed that simultaneously price, electronic word of mouth (E-WOM) had a significant effect on purchasing decisions by 72.8%. 
TALENT MANAGEMENT IN ORGANIZATIONS: SYSTEMATIC LITERATURE REVIEW Emi Amelia; Rofi Rofaida
Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i1.44981

Abstract

This study aims to look more comprehensively and in-depth from articles that have emerged about talent management in the span of time for the last 5 years (2017-2022). This research method uses Systematics of Literature Review by following the stages of PRISMA. The articles selected in this study were 40 articles from the initial search of 969 articles. Various aspects of talent management are explored in this literature review, including the process of talent discovery and selection, talent development and retention, and measuring the impact also success of talent management. Key findings from this study include differences in talent management approaches between organizations, the role of technology in facilitating talent management practices, and the importance of data measurement and analysis in understanding the impact of talent management programs. The study also found other research gaps, such as the impact of cultural context on talent management implementation and the impact of new technologies such as artificial intelligence. This systematic assessment of the literature offers a comprehensive understanding of the practices, difficulties, and possibilities associated with talent management. The findings from this research can be a significant resource for academics, practitioners, and corporate decision makers interested in developing and implementing a successful talent management system.
EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Ahmad Kamaludin; Muhammad Januar
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.22406

Abstract

Customer loyalty is crucial for a company's long-term success, particularly in competitive e-commerce. This study examines the impact of customer experience and perceived enjoyment on customer loyalty, with trust as a mediator, in the TikTok Shop context. Using a quantitative approach, data were collected from 150 TikTok Shop users who completed at least three transactions. SEM-PLS analysis shows that perceived enjoyment has a stronger direct effect on trust and loyalty than customer experience. The model explains 71.4% of trust variance and 62.1% of customer loyalty variance. The findings highlight the need for e-commerce businesses to enhance retention by ensuring seamless, enjoyable interactions and fostering trust through transparency, reliability, and engaging features. This study underscores the importance of integrating customer experience with trust-building strategies in social commerce.
Co-Authors Adib Sultan, Adib Ahmad Kamaludin Christianingrum Heny Hendrayanti Muhammad Januar Ratih Hurriyati Rofi Rofaida