Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal IAES International Journal of Artificial Intelligence (IJ-AI) JDM (Jurnal Dinamika Manajemen) Jurnal Ekonomi Modernisasi Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Journal of Technopreneurship and Information System (JTIS) Jurnal Administrasi dan Kesekretarisan ASEAN Marketing Journal
Doni Purnama Alamsyah
Univeritas BSI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Green Customer Behavior on Eco-Friendly Products: Innovation Approach Alamsyah, Doni Purnama; Syarifuddin, Didin; Mohammed, Hayder Alhadey Ahmed
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15386

Abstract

This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.
Co-Authors Alfiyan, Ahmad Rifqy Ali Amran Anggraini, Recha Abriana B. Hariyanto, Oda I. Cucu Ika Agustyaningrum Dewi, Srie Wijaya Kesuma Elsa Yolanda, Elsa Fiyah, Nur Hadiyanti, Dian Hayder Alhadey Ahmed Mohammed Heni Rohaeni Kesuma Dewi, Srie Wijaya Luckieta, Meiliani Mayangky, Nissa Almira Mohammed, Hayder Alhadey Ahmed Mohammed, Hayder Alhadey Ahmed Muhammed, Hayder Alhadey Ahmed Putri, Restu Rahmah Qomar, Muhammad Qomaruddin Rousyati, Rousyati Purnama Sukmawati, Linda Syarifuddin , Didin Tri Herdiana, Tri Wati, Fanny Fatma Yudi Ramdhani