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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Manajerial Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Community Journal
Devinta Nur Arumsari
Faculty Of Economy And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS SUSTAINABLE PRODUCT INNOVATION SEBAGAI BASIS COMPETITIVE ADVANTAGE PADA PRODUK ECOPRINT ANDCRAFT SURABAYA Icha Rohmatul Jannah; Devinta Nur Arumsari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48660

Abstract

The high environmental impact of the fashion industry, driven by chemical use, textile waste, and fast fashion production patterns, underscores the need to develop more sustainable products through innovation grounded in the dimensions of planet, people, and profit. This study aims to analyze the implementation of Sustainable Product Innovation in the development of ecoprint products at ANDCraft Surabaya and its role in establishing Competitive Advantage. This study employed a descriptive qualitative approach through non-participant observation, in-depth interviews with the two founders of ANDCraft and loyal customers, and documentation. Informants were selected using purposive sampling supported by snowball sampling, in which loyal customers were accessed through recommendations from the ANDCraft owners and then verified based on the research criteria. The results indicate that Sustainable Product Innovation has been implemented through the use of natural materials, environmentally friendly production processes, waste management practices reflecting circular principles, as well as design innovation and product diversification. In addition, innovation is reflected in the social dimension through education and collaboration, and in the profit dimension through value creation and cost efficiency. The implementation has proven to contribute to Competitive Advantage through product differentiation, strengthening of eco-fashion brand image, and increased customer trust, although challenges remain in digital marketing optimization and sustainability communication. This study highlights the importance of integrating product innovation, marketing strategies, and sustainability communication to support sustainable business competitiveness.
ANALISIS PERKEMBANGAN BISNIS KELUARGA DARI GENERASI MILENIAL KE GENERASI Z DALAM MEWUJUDKAN ADAPTASI TEKNOLOGI, INOVASI, DAN KEBERLANJUTAN BISNIS: STUDI KASUS SHENDA FLORIST Amanda Citrani Aji; Devinta Nur Arumsari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48777

Abstract

This study aims to analyze the development of the family business at Shenda Florist from the Millennial Generation to Generation Z and to explain the role of the successor generation in technology adaptation and business innovation to support business sustainability. This study employed a qualitative approach using a case study method. Data collection techniques were conducted through observation, semi-structured interviews, and documentation involving business owners, successor generation, employees, and customers. Data analysis used the Miles and Huberman model through data reduction, data presentation, conclusion drawing, and data verification. The results showed that business development occurred gradually following the increasing involvement of Generation Z in business management. The changes were reflected through the use of social media, live streaming, websites, and digital recording systems, as well as product and service innovations such as modern bouquets, flower boxes, flower baskets, flower classes, and workshops. In addition, the involvement of Generation Z contributed to increased revenue, market expansion, and stronger business branding. Collaboration between the Millennial Generation and Generation Z created a business management pattern that was more adaptive to technological developments and market needs. This study indicates that Generation Z plays an important role in digital transformation and family business innovation to support business sustainability.  
Co-Authors Amanda Citrani Aji Armanda Ardianta Ayundha Evanthi Ayundha Evanthy Dinda Lutfiani Fauzi Dominikus Aditya Fitriyanto Ela Wahyu Diyanti Fani Khoirotunnisa Farhan Bachtiar Efendi Hery Pudjoprastiono Hilmalia Ardha Dilla Icha Rohmatul Jannah Muhadjir Anwar Muhadjir Anwar Muhammad Hirzal Haque Novia Febrianti Reny Febriyanti Rizki Suma Pratama Syava Nur Qolbiyah Niswan Virginia Mandasari Yusela Sara Dwipa