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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal Jurnal Manajemen dan Bisnis Jurnal Indonesia Sosial Sains Mimbar Administrasi Human Capital Development Panorama Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK Rizky Ardhana; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.
PENGARUH KUALITAS PRODUK, MEDIA SOSIAL, DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN DI KOPCUR HJ. NAWI JAKARTA Niko Raihan Firdaus; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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A B S T R A C T The purpose of this study was to analyze the effect of product quality, social media, and atmosphere on the purchasing decisions of customers at Kopcur Hj. Nawi. This study used the accidental sampling method, with a total sample of 100 people and tested the validity and reliability of 30 respondents who had previously purchased products at Kopcur Hj. Nawi. Data were collected using a questionnaire and analyzed using multiple linear regression analysis with the classical assumption test, multiple linear regression test, test the coefficient of determination, and test the hypothesis with the t test and f test. This study resulted in a statement that product quality, social media and atmosphere have a significant effect on purchasing decisions of Kopcur Hj.Nawi customers, either partially or simultaneously. By focusing on improving product quality, social media promotion and an Atmosphere that provides comfort and cleanliness, companies can improve purchasing decisions, which in turn has a positive impact on business performance and sustainability. A B S T R A K Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, media sosial, dan suasana terhadap keputusan pembelian pelanggan di Kopcur Hj. Nawi. Penelitian ini menggunakan metode accidental sampling, dengan jumlah sampel sebanyak 100 orang dan menguji validitas dan reliabilitas terhadap 30 responden yang sebelumnya pernah membeli produk di Kopcur Hj. Nawi. Data dikumpulkan dengan menggunakan kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan uji asumsi klasik, uji regresi linier berganda, uji koefisien determinasi, dan uji hipotesis dengan uji t dan uji f. Penelitian ini menghasilkan pernyataan bahwa kualitas produk, media sosial dan suasana berpengaruh signifikan terhadap keputusan pembelian pelanggan Kopcur Hj.Nawi, baik secara parsial maupun simultan. Dengan berfokus pada peningkatan kualitas produk, promosi media sosial, dan suasana yang memberikan kenyamanan dan kebersihan, perusahaan dapat meningkatkan keputusan pembelian yang pada akhirnya berdampak positif pada kinerja dan keberlanjutan bisnis.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT. ASURANSI TOTAL BERSAMA Amelia Arni Handaja; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the purchase decisions toward insurance products. Data collected through questionnaires instrument as primary data. The population of this research was customers in Jabodetabek area and outside Jabodetabek with the sample used in this study was 100 customers and the method used in sampling with certain criteria (purposive sampling) on condition that they had purchased an insurance policy. The analytical method used in this research is descriptive and quantitative methods. Processing of analytical data Structural Model Test (Inner Model) and Measurement Model Test (Outer Model) using application Smart PLS version 0.3. The results of the research conducted stated that there was a positive influence between brand image, price perception, and service quality on purchasing decisions with a percentage of 62.2%, while the rest was influenced by other variables.
PENGARUH PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI MAL KOTA KASABLANKA Darwin Raja Unggul Saragih; Ricky Talumantak; Nurul Zahra
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study is aimed to determine the influence of promotion, price and location on buying decision. The population in this study are the buyers of The Body Shop at Kota Kasablanka Mall. The sampling technique used is purposive due to efficiency and time limitation. The method of technique used is multiple linear regression, validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test, and linearity test) while the hypothesis test includes the F test, t test, partial analysis test, and the coefficient of determination (R2). The result showed that promotion, price and location on buying decisions partially and simultaneously hjave a positive effect of buying decision.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI GRAND HYATT HOTEL JAKARTA Darwin Raja Unggul Saragih; Risky Septiani
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the influence of service quality on customers satisfaction at Grand Hyatt Hotel Jakarta. The targeted population in this study are regular guests of Grand Hyatt Hotel Jakarta with the number of samples and giving directly questionaries to 100 guests by purposive sampling technique. The research method that used in this research were descriptive and quantitative. Data was analyzed by SPSS-software. Analysis of data used in this research are linear regression multiple, validity test, reliability test, assumsion classic test (normality, heteroskedasticity, multikoliniearity, and the linearity). While the testing of hypotheses by the F test, the results of the significant by t-test, partial correlation analysis and coefficients of determination (R2. The results of this study state that service quality boyh partially and silmutaneously have significantly influenced on the customer satisfaction at Grand Hyatt Hotel Jakarta. However the partial one all in weak influence.
Tourism Attractiveness in Improving Re-visit Decisions through the Destination Image, Accessibility and Word of Mouth Nanini Diva Malinka; Darwin Raja Unggul Saragih
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1757

Abstract

This study aims to determine the impact of destination image, accessibility, and word-of-mouth on local and international tourists' decision to revisit the Bogor Zoological Museum. For the study's analysis, 250 individuals who had visited the Bogor Zoological Museum on multiple occasions were selected at random and assigned a number. The data collection method is a Likert-scale questionnaire. This analysis employs multiple linear regression with SPSS version 25 to conduct validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, linearity tests, t-tests, f-tests, and coefficient and determination analysis. The decision to revisit the Bogor Zoological Museum is significantly influenced by the destination's image, its accessibility, and positive word-of-mouth, according to research.
Pengaruh eWOM, Perceived of Usefulness, dan E-service Quality Terhadap Kepuasan Konsumen yang Dimediasi Keputusan Pembelian pada Pengguna eMarketplace di Indonesia Intan Karunia Ramadhan; Darwin Raja Unggul Saragih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4251

Abstract

Penelitian ini mengangkat metode pendekatan kuanitatif dengan menggunakan survei dalam pengumpulan datanya. Sampel yang digunakan dalam penelitian ini adalah pengguna elektronik marketplace aktif di Indonesia yang diambil dengan acak dengam menggunakan teknik purposive sampling yaitu dengan mengambil 388 responden pengguna e-marketplace secara online untuk menguji bagaimana hubungan setiap variabel tersebut dengan hasil yang diperoleh menunjukkan bawa terdapat pengaruh yang signifikan antara eWOM, Perceived of Usefulness, dan E-service Quality terhadap kepuasan konsumen. Lebih lanjut, dalam penelitian ini terbukti bahwa Keputusan pembelian telah terbukti memediasi hubungan antara eWOM, Perceived of Usefulness, dan E-service Quality terhadap kepuasan konsumen. Keputusan pembelian sangan mempengaruhi bagaimana pandangan konsumen dan pengalaman konsumen terhadap eWOM, kemudahan dari penggunan produk serta kualitas layanan dari sebuah ecommerce.
WoM Role on The Tourist Attraction Image and Re-visit Intention Darwin Raja Unggul Saragih; Farid Said
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.999

Abstract

As an educational tourist attraction, the Zoology Museum can give visitors memorable experiences and help managers evaluate and improve their operations. This study aims to analyze the direct impact of word-of-mouth into tourist attraction image and re-visit intention. This study used the purposive sampling method and quantitative approach to evaluate reflective indicators and the relationship between variables. Google Forms and surveys were used to get data from a sample of 258 respondents and 30 were first tested for validity and reliability to ensure the analysis was continued. Data processing used SEM PLS 3.0 software. The result indicates that word-of-mouth significantly increases re-visit intention. The results show that tourist attraction images significantly increase re-visit intention, including word-of-mouth as a mediator. Word-of-mouth is pivotal in the tourism industry, and this study underscores its merits for visitors and management. By incorporating sustainable practices into the marketing process, the management of the Zoology Museum can distinguish its services and products and cultivate a robust brand identity. The findings of this study indicate a positive and substantial impact of the tourist attraction's image on re-visit intention. At the same time, word-of-mouth also significantly influences re-visit intention
Co-Authors Amelia Arni Handaja Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Intan Karunia Ramadhan Julian Wisnu Putra Perdana Laras Wulandari Maylinda Riska Ayu Mochamad Erland Prawiratama Mochammad Khadafi Muhammad Rizky Fathoni Nanini Diva Malinka Niko Raihan Firdaus Nurul Zahra Reynaldi Andryan Ricky Talumantak Risky Septiani Rizky Ardhana Rully Arifiansyah Sofy Cahyaningrum