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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Enrichment : Journal of Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Manajemen Pariwisata dan Perhotelan Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Verry Cyasmoro
Universitas Asa Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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the The Influence Of Feature Availability, Trust, And Convenience On The Satisfaction Of Mnc Motion Trade Users Among Students In Jabodetabek Verry Cyasmoro
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

In this research study, quantitative techniques were used. The population of the study consists of active student users of the Motion Trade MNC Sekuritas application in the Greater Jakarta area (Jabodetabek). The sampling technique employed was purposive sampling with 200 respondents. Data analysis using SMART PLS indicated that the features variable positively affects user satisfaction with the Motion Trade application, the trust variable positively affects user satisfaction with the Motion Trade application, and the ease of use variable positively affects user satisfaction with Motion Trade MNC Sekuritas. Keyword: feature, trust, convenience, satisfaction
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Terhadap Keputusan Pembelian di Bozzi Coffee Jakarta Selatan Dinda Putri Hemas; Verry Cyasmoro
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1452

Abstract

Penelitian ini ditujukan untuk mengidentifikasi apakah terdapat pengaruh dari kualitas produk, persepsi harga, dan lokasi terhadap keputusan pembelian di Bozzi Coffee Jakarta Selatan. Metode deskriptif pendekatan kuantitatif digunakan untuk mengumpulkan data. Pelanggan bozzi coffee berjumlah 100 responden digunakan sebagai populasi. Teknik purposive sampling digunakan untuk mengambil sempel. Survei dilakukan selama bulan April sampai dengan Juni 2024. Peneliti menggunakan 20 responden untuk diukur melalui uji validitas dan reliabilitas. Sedangkan metode analisis yang digunakan analisis linear berganda meliputi uji normalitas data, uji heteroskedastisitas, uji multikolinearitas, uji linearitas, uji regresi linear berganda dan pengujian hipotesis dengan uji F dan uji T.  perangkat lunak IBM SPSS tipe 27 digunakan untuk melakukan pengolahan data. Hasil dari penelitian ini menyatakan bahwa kualitas produk dengan nilai signifikansi 0,153 yang berarti terdapat pengaruh yang positif namun tidak berpengaruh signifikansi terhadap keputusan pembelian sedangkan persepsi harga dengan nilai signifikansi 0,003 dan lokasi dengan nilai signifikansi 0,000 yang berarti keduanya berpengaruh positif, dan signifikansi terhadap keputusan pembelian di Bozzi Coffee Jakarta Selatan. Pada uji F menunjukkan nilai signifikansi sebesar 0,001 < 0,05 menunjukkan bahwa secara simultan H1 diterima dan dinyatakan variable kualitas produk, persepsi harga dan lokasi memiliki pengaruh signifikansi terhadap keputusan pembelian di Bozzi Coffee. Temuan ini memberikan implikasi bagi Bozzi Coffee untuk terus meningkatkan kualitas produk dan memperhatikan harga serta lokasi untuk menarik lebih banyak pelanggan.
Influence Of Onlıne Customer Ratıng, Flash Sale And Hedonıc Shoppıng Motıves To Implus Buyıng On Market Users Place Shoppe Verry Cyasmoro; Rully Arifiansyah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

This Research used the primary quantitative methods SMART PLS cross sectional survey with sample of 150 responden customer had purchased product through market place shoppe .The selection of respondents customer is was carried out by quantitative techniques, online customer ratings seem to have a positive and significant influence on impulse buying, as indicated by a t-statistic value of 3.573. This suggests that higher online ratings lead to increased impulse buying , there's a significant influence between flash sales and impulse buying, with a t-statistic value of 2.867. This implies that when products are offered in flash sales, there's a notable increase in impulse purchase hedonic shopping motives also show a positive and significant effect on impulse buying, with a t-statistic value of 3.147. This indicates that when people are motivated by pleasure-seeking or experiential factors while shopping, they tend to engage in more impulse buying. Keyword: online customer rating, flash sale, hedonic shoping, impulse buying
Pengaruh Citra Merek, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Hotel Maven Fatmawati Jakarta Ayuska Anatasya; Verry Cyasmoro
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.885

Abstract

In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Komitmen Organisasi dan Kinerja Karyawan di Hotel Rà Suites Simatupang Tumakaka, Rian Klaudius; Cyasmoro, Verry
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3009

Abstract

This study aims to explore the influence of Leadership Style and Organizational Culture on Organizational Commitment and Employee Performance at Hotel Ra Suites Simatupang. The analysis method used is quantitative by distributing questionnaires to 103 employees at Ra Suites Simatupang Hotel, with results dominated by female respondents, 54 people (52.4%), while male respondents were 49 people (47.6%). The marital status of respondents showed 58 married (56.3%) and 45 unmarried (43.7%). The age of the group of respondents was as follows: under 30 years old, 36 people (35%); 31-40 years old, 29 people (28.1%); 41-50 years old, 34 people (33%); over 50 years old, 4 people (3.9%). For the education level of respondents, 14 people (13.6%) were high school graduates, 47 people (45.7%) held diplomas, 39 people (37.8%) had a bachelor's degree, and 3 people (2.9%) had a master's degree. Regarding employment status, 8 people (7.8%) were permanent employees, 58 people (56.3%) were contract employees, 28 people (27.2%) were paid interns, and 9 people (8.7%) were daily workers. Based on the length of employment, 3 people (2.9%) had worked for less than a year, 38 people (36.9%) for 1-2 years, 21 people (20.4%) for 2-3 years, and 41 people (39.8%) for more than 3 years. The last, regarding respondents' domicile, showed that 55 people (53.4%) were from DKI Jakarta, 32 people (31.1%) from Bodetabek, and 16 people (15.5%) from outside Jabodetabek. The data processing results using SmartPLS showed that no indicator had an outer loading value lower than 0.5. Therefore, all indicators with values above 0.5 were suiTabel for further research. The Q-Square (Q²) value obtained for Employee Performance was 0.498 and for Organizational Commitment, it was 0.364. Based on these results, it can be concluded that Organizational Culture and Leadership Style have a significant and relevant influence on these variables
Inovasi Pemasaran dan Inovasi Kemasan Produk Meningkatkan Kinerja Pemasaran UMKM Makanan dan Minuman di Pasar Lama Kota Tangerang Cyasmoro, Verry; Talumantak, Ricky
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2666

Abstract

Tujuan penelitian adalah menganalisa pengaruh inovasi pemasaran dan inovasi kemasan produk meningkatkan kinerja UMKM makanan dan minuman di Pasar Lama Kota Tangerang. Populasi penelitian ini adalah pedagang makanan dan minuman yang berjualan di sekitar pasar lama Kota Tangerang, sedangkan teknik yang dipakai mengunakan Accidental Sampling dengan mengunakan kuesioner langsung kepada 100 pedagang makanan dan minuman. Data yang didapat di uji validitas dan reliabilitas dengan metode analisa data deskriptif dan kuantitatif olah data mengunakan SMART PLS. Hasil penelitian menunjukan terdapat pengaruh inovasi pemasaran dan inovasi kemasan, inovasi pemasaran terhadap kinerja pemasaran dan pengaruh inovasi kemasan terhadap kinerja pemasaran.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Terhadap Minat Beli di Mixue Kelapa Dua Depok Alfa Rifzqi, Salman; Cyasmoro, Verry
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.816

Abstract

The Purpose of this study was to examine the effect of product quality, service quality, and brand image on purchase intention at Mixue Kelapa Dua Depok with quantitative methods. This data was obtained by randomly distributing to 100 respondents at the Mixue Kelapa Dua Depok Outlet and by accidental sampling technique. This study applies multiple linear regression analysis methods including validity test, reliablity test, classic assumption test, coefficient of determination test (Rsquare), and hypothesis testing with the F test and t test. The result of the study stated that product quality, service quality, and brand image had a positive and significant effect on purchase intention at Mixue Kelapa Dua. The conclusion of this study shows that the Mixue Kelapa Dua outlet has a strong brand image for consumers in terms of product quality, and service quality so that it influences purchase intention, consumer can also give a good assessment of the Mixue Kelapa Dua Depok outlet.
Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian di Subway Margonda Purba, Eva Yulyanti; Cyasmoro, Verry
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v1i4.830

Abstract

This study aims to analyze the influence of Product Quality, Promotion and Price Perception on Purchasing Decisions at Subway Margonda using quantitative methods. The data in this study use primary data obtained by distributing questionnaires randomly to 100 Subway Margonda consumers with incidental sampling techniques. This study uses multiple linear regression analysis methods which include: validity and reliability tests, classical assumption tests, multiple regression analysis, determination coefficient analysis (R2), and hypothesis testing with t-tests and F-tests. The results of the study state that the product quality variable has a significant effect on purchasing decisions at Subway Margonda outlets. Also, the promotion and price perception variables have a positive and significant effect on purchasing decisions at Subway Margonda. It can be concluded that Subway Margonda has paid attention to the quality of its products and created ways to promote its products and price perceptions that are in accordance with the products offered.
Pengaruh Promosi, Persepsi Harga, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Maple Hotel Grogol Jakarta Akbar Akbar; Verry Cyasmoro
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1536

Abstract

  Studi ini ditujukan untuk meneliti dan memahami dampak dari strategi promosi, persepsi terhadap harga, dan kualitas layanan pada tingkat kepuasan konsumen di Maple Hotel Grogol, Jakarta. Metodologi yang diterapkan adalah kuantitatif, dengan data yang diperoleh melalui survei kuesioner yang diisi oleh 100 responden yang merupakan pengunjung hotel tersebut. Pemilihan sampel dengan teknik purposive sampling. Untuk menganalisis data, dijalankan dengan metode statistik yang mencakup uji kevalidan dan keandalan, analisis regresi linier berganda, dan uji hipotesis. Temuan dari studi ini mengindikasikan bahwa strategi promosi berdampak signifikan menciptakan kepuasan pelanggan, dengan promosi yang efektif bisa menambah ketertarikan dan keinginan pelanggan untuk memanfaatkan layanan hotel. Persepsi harga berdampak secara signifikan pada kepuasan pelanggan. Harga yang dianggap wajar dan sesuai dengan kualitas layanan yang diterima membuat pelanggan merasa puas. Selain itu, kualitas pelayanan terbukti menjadi faktor yang sangat menentukan dalam membentuk kepuasan pelanggan. Pelayanan yang ramah, cepat, dan profesional sangat berdampak pada pengalaman positif pelanggan selama menginap di hotel. Analisis regresi linier berganda memperlihatkan bahwa ketiga variabel independen, baik secara parsial maupun simultan, memiliki kontribusi yang signifikan pada kepuasan pelanggan di Maple Hotel Grogol. Kontribusi yang paling besar berasal dari kualitas pelayanan, diikuti oleh persepsi harga dan promosi. Implikasi praktis bagi manajemen hotel adalah pentingnya merancang strategi promosi yang efektif, menetapkan harga yang kompetitif, dan terus meningkatkan kualitas pelayanan untuk mencapai dan mempertahankan kepuasan serta loyalitas pelanggan. Kesimpulannya, peningkatan dalam aspek promosi, penetapan harga yang sesuai, dan penyediaan pelayanan berkualitas tinggi secara keseluruhan dapat meningkatkan kepuasan pelanggan di Maple Hotel Grogol Jakarta.  
Dampak Suasana Toko, Persepsi Harga, dan Kualitas Produk Terhadap Keputusan Pembelian: Studi Kasus di Kedai Roti Ibu Saya, Depok Rahmawati, Putri; Cyasmoro, Verry
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 1 (2024): Oktober-Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i1.419

Abstract

This study aims to analyze the influence of store atmosphere, price perception, and product quality on purchasing decisions at Kedai Roti Ibu Saya, Depok. The research employs a quantitative descriptive methodology using an accidental sampling technique. A total of 100 respondents were selected as the study sample. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 25 software. The results reveal that, partially, the store atmosphere (H1) does not significantly affect purchasing decisions, whereas price perception (H2) and product quality (H3) have a significant influence. Simultaneously, store atmosphere, price perception, and product quality collectively impact purchasing decisions. The findings emphasize the importance of enhancing competitive price perceptions and product quality to optimize customers' purchasing decisions. It is recommended that the management of Kedai Roti Ibu Saya improve facilities and services, such as providing a more comfortable space layout, employee training, and operational efficiency improvements. Regular maintenance of customer facilities is also advised. These efforts are expected to strengthen customer appeal and satisfaction while sustainably increasing purchasing decisions.
Co-Authors Aditiawarsita Aditia Akbar Akbar Alfa Rifzqi, Salman Angelica Oktanami Assyifa, Rizka Ayuska Anatasya Ayuska Anatasya Brian Willy Budhi Santoso Dhika Yusuf Ardiansyah Dinda Putri Hemas Efiani Efiani Elfenia, Elfenia Haqqu Aurel hari Prasetio Mia Agustina Nadia Yuliasti Nadri, Chairul Purba, Eva Yulyanti Putri Rahmawati Ricky Talumantak Rismawati Rismawati Rully Arifiansyah Triayuni, Gita Tumakaka, Rian Klaudius Vina Espirapika Yoga, Muhammad Rizky