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PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI YANG DIMEDIASI OLEH NILAI PELANGGAN PADA RUMAH MAKAN KAMPUNG BAKAU DI KOTA KENDARI: The Influence Of Service Quality And Product Quality On Purchase Decisions Mediated By Customer Value In Kampung Bakau Restaurants In Kendari City Muhamad Praga Kamaludin; Murdjani Kamaluddin; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.75 KB) | DOI: 10.33772/jumbo.v5i2.19823

Abstract

AbstractThis study aims to examine and explain 1) the effect of service quality on customer value. 2) the influence of service quality on purchasing decisions. 3) the influence of product quality on customer value. 4) the influence of product quality on purchasing decisions. 5) the influence of customer value on buying decisions. 6) the influence of service quality on purchasing decisions mediated by customer value. 7) the influence of product quality on purchasing decisions mediated by customer value. This type of research is a quantitative approach using survey research methods. The number of samples used in this study were 21 indicators x 5 = 105 samples. The technique used in selecting the sample using accidental sampling technique. The results showed that 1) Service Quality had a positive and significant effect on customer value. 2) Service quality has a positive and significant effect on purchasing decisions. 3) Product quality has a positive and significant effect on customer value. 4) Product quality has a positive and significant effect on purchasing decisions. 5) Customer value has a positive and significant effect on buying decisions. 6) Service quality has a positive and significant effect on purchasing decisions through customer value. 7) Product quality has a positive and significant effect on purchasing decisions through customer value.Keywords: service quality, product quality, customer value, and purchasing decisions.
PENGARUH KEBANGGAAN TERHADAP ORGANISASI, GAYA KEPEMIMPINAN DAN KOMITMEN, TERHADAP KINERJA PEGAWAI Sujartono Hasyim; Samdin Samdin; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.138 KB) | DOI: 10.33772/jumbo.v3i1.8531

Abstract

The objective of this research is to examine and explain the effect of organizational based self esteem, leadership style, commitment to employees performance of the South Mowila Konawe Regency.  The approach of this research is survey method with explanatory research design.  Data was collected with an instrument in the form of questionnaires.  The population of the research was 39 employees of the Mowila Head Office.  The analytical tool used to test the hypothesis was multiple linear regression.  The result showed that organizational based self esteem, leadership, and commitment simultaneously had significant effect on employees performance.  Organizational based self esteem and commitment partially have significant effect on employees performance, while leadership style had positive but insignificant effect on employees performance.  Finally, this research shows that leadership style does not have partial effect on employees performance, but can prove that organizational based self esteem, leadership style, and commitment affected the performance of Mowila district office employees.Keywords: organizational based self esteem, leadership style, commitment and employees performance
PENGARUH KUALITAS LAYANAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PEGAWAI NEGERI SIPIL Ahlansyah Ahlansyah; Hasanuddin Bua; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.469 KB) | DOI: 10.33772/jumbo.v3i2.8552

Abstract

This research intends to find the simultaneous and partial effect of service quality and marketing communication on redit taking decision among PNS at PT. BPD Bank Sultra, Branch Wakatobi. This research is one of explanatory researches, with the population of all civil servants as customers who take multipurpose credits at PT. BPD Bank Sultra, Branch Wakatobi in 2018 with a total 1,849 employees, the sample size was 95 respondents collected by the Slovin method. Then, respondents were taken by accidental sampling. The analytical tool used is multiple regression. The result showed that service quality and marketing communication had significant effects on PNS credit taking decision at PT. BPD Bank Sultra Branch Wakatobi, both simultaneously and partially.Keywords: service quality, marketing communication, purchasing decision 
PENGARUH KOMITMEN ORGANISASI, BUDAYA ORGANISASI, DAN KEPUASAN KERJA TERHADAP KINERJA PERSONEL BIRO SUMBER DAYA MANUSIA (SDM) POLDA SULTRA Samuddin Samuddin; Sudirman Zaid; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 7, No 1 (2023): Jurnal JUMBO Vol 7 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.209 KB) | DOI: 10.33772/jumbo.v7i1.28339

Abstract

This study aims to: 1) determine the effect of organizational commitment, organizational culture and job satisfaction on the performance of the HR Bureau of the Regional Police of the Southeast Sulawesi, 2) determine the effect of organizational commitment on the performance of the personnel of the HR Bureau of the Regional Police of Southeast Sulawesi, 3) determine the influence of organizational culture on the performance of the personnel of the HR Bureau of the Regional Police. Southeast Sulawesi, and 4) knowing the effect of job satisfaction on the performance of the HR Bureau of the Regional Police of the Southeast Sulawesi Province.The object of this research is the HR Bureau of the Southeast Sulawesi Regional Police. The research population was 56 members of the police who served in the Southeast Sulawesi Regional Police HR Bureau and were used as research samples. The research data was collected using aquestionnaire, the research data was analyzed by Multiple Linear Regression using SPSS ver 22 to determine the results of the regression analysis of the influence of the independent variable on the dependent variable.The results of the study: 1) Together, organizational commitment, organizational culture and job satisfaction have a positive influence on personnel performance on members of the HR Bureau of the Regional Police of Southeast Sulawesi, 2) Organizational commitment has a positive and significant effect on personnel performance on members of the HR Bureau of the Regional Police of Southeast Sulawesi, 3) Organizational culture has a positive and significant effect on personnel performance at members of the Southeast Sulawesi Regional Police HR Bureau and 4) Job satisfaction has a positive and significant effect on personnel performance on members of the Southeast Sulawesi Regional Police HR Bureau.
PEMBELAJARAN ORGANISASI, MOTIVASI DAN KOMITMEN ORGANISASI BERPENGARUH TERHADAP KINERJA PEGAWAI DI BADAN KEPEGAWAIAN DAERAH KABUPATEN KONAWE Handriyani Bur; Nurwati Nurwati; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 7, No 1 (2023): Jurnal JUMBO Vol 7 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jumbo.v7i1.21188

Abstract

Penelitian ini untuk menguji dan membuktikan secara empiris Pengaruh Pembelajaran Organisasi, Motivasi dan Komitmen Organisasi berpengaruh terhadap kinerja Pegawai di Badan Kepegawaian Daerah Kabupaten Konawe.Penelitian ini merupakan Penelitian explanatory yang bertujuan menjelaskan Hubungan kausal antar variabel dengan  menggunakan pendekatan kuantitatif. Populasi dan sampel dalam Penelitian ini adalah Berdasarkan data dari bagian kepegawaian, jumlah pegawai adalah 53 orang pegawai negeri sipil. Dengan demikian maka semua populasi dijadikan sampel atau menggunakan teknik sensus, dengan pertimbangan bahwa Jumlah populasi terbatas/kecil.. Metode analisis untuk menjawab hipotesis dalam Penelitian ini adalah Metode analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif dan statistika inferesial yaitu analisis regresi multivariat dengan menggunakan sofware SPSS dan MS Excel Hasil Penelitian menunjukkan bahwa Pembelajaran organisasi, motivasi dan komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai Kabupaten Konawe, Pembelajaran organisasi berpengaruh positif dan signifikan terhadap kinerja. Motivasi berpengaruh positif dan signifikan terhadap kinerja, Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerjaKata Kunci:Pembelajaran Organisasi, Motivasi, Komitmen Organisasi Dan Kinerja Pegawai
PENGARUH BAURAN PEMASARAN DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN HOME INDUSTRI BAGINDA LAMPION DI KABUPATEN WAKATOBI. Raifudin Raifudin; Patwayati Patwayati; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 7, No 1 (2023): Jurnal JUMBO Vol 7 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jumbo.v7i1.21327

Abstract

This study aims to: 1) analyze the effect of marketing mix and product innovation on purchasing decisions 2) analyze the effect of marketing mix, product innovation and purchasing decisions on customer satisfaction. 3) analyze the effect of marketing mix on customer satisfaction mediated by purchasing decisions. 4) analyze the effect of product innovation on customer satisfaction mediated by purchasing decisions. The research population is the Home Industry Consumer of His Majesty Lampion, totaling 105 respondents, the technique of determining the sample is using the census technique so that the number of research samples is 105 respondents. Methods of data collection using a questionnaire. The research data was processed using the smart PLS 2 application to test the direct and indirect effects. The results of the study: 1) marketing mix and product innovation have a positive and significant effect on purchasing decisions, 2) marketing mix and product innovation have a positive but not significant effect on customer satisfaction, while purchasing decisions have a positive and significant effect on customer satisfaction, 3) marketing mix has an effect positive and significant impact on customer satisfaction mediated by purchasing decisions, 7) product innovation positive and significant effect on customer satisfaction mediated by purchasing decisions.
Co-Authors Ahlansyah Ahlansyah Handriyani Bur Hasanuddin Bua Muhamad Praga Kamaludin Murdjani Kamaluddin Nurwati Nurwati Patwayati Patwayati Raifudin Raifudin Samdin Samuddin Samuddin Sudirman Zaid Sujartono Hasyim