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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

Hasanuddin Bua

Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo

Author-ID : 5653247

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Articles

PENGARUH CITRA DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN Noval Monali; Hasanuddin Bua; Nursaban Rommy
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to: 1) Analyze the influence of destinations on tourist satisfaction, 2) Know and analyze the influence of destinations on tourist loyalty, 3) Analyze the influence of tourist satisfaction on tourist loyalty, 4) Analyze the influence of destination images on loyalty through satisfaction. The population of this study is foreign and national tourists visiting Wakatobi departing 2,287. sample size measurements using the Slovin formula with a precision of 6% thus the study sample compared 248 tourists. The method of collecting data using questionnaires, research data was analyzed using a structural model with the help of Amos 20 software.The results of the study: 1) the positive and significant destination image of tourist satisfaction, 2) positive and significant image of satisfaction, 3) positive image satisfaction and significant loyalty, 4) positive and significant destination image towards loyalty through satisfaction.Keywords: destination image , satisfaction, tourist loyalty

PENGARUH KUALITAS LAYANAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PEGAWAI NEGERI SIPIL Ahlansyah Ahlansyah; Hasanuddin Bua; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This research intends to find the simultaneous and partial effect of service quality and marketing communication on redit taking decision among PNS at PT. BPD Bank Sultra, Branch Wakatobi. This research is one of explanatory researches, with the population of all civil servants as customers who take multipurpose credits at PT. BPD Bank Sultra, Branch Wakatobi in 2018 with a total 1,849 employees, the sample size was 95 respondents collected by the Slovin method. Then, respondents were taken by accidental sampling. The analytical tool used is multiple regression. The result showed that service quality and marketing communication had significant effects on PNS credit taking decision at PT. BPD Bank Sultra Branch Wakatobi, both simultaneously and partially.Keywords: service quality, marketing communication, purchasing decision

PENGARUH KUALITAS JASA TERHADAP KEPUASAN PASIEN YANG DIMEDIASI OLEH CITRA RUMAH SAKIT (STUDI PADA PASIEN RAWAT INAP DI RUMAH SAKIT TIARA SENTOSA KENDARI) La Ode Man Sabdar; Hasanuddin Bua; Hayat Yusuf; Dedy Takdir Syaifuddin; Sinarwaty Sinarwaty; Abd. Razak Yusuf
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to: 1) examine the influence of service quality on hospital image, 2) examine the effect of service quality on patient satisfaction, 3) examine the influence of hospital image on patient satisfaction, 4) examine the effect of service quality on patient satisfaction mediated by hospital image. The type of this research is explanatory research, then seen from the approach of research strategy or data collection process, this research uses survey method. The population in this study was all patients treated at Tiara Sentosa Kendari Hospital. For sampling techniques researchers use non random or non probability selection in the form of purposive sampling. A total of 135 samples were obtained using the formula Hair et al (2010). Data is collected by interview methods and questionnaires. The analysis tool used is Partial Least Square (PLS). The results showed that both directly and indirectly, the quality of services has a positive and significant effect on patient satisfaction at Tiara Sentosa Kendari Hospital.

PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN Kandrio Kandrio; Hasanuddin Bua; Patwayati Patwayati
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

The objectives of the study are 1.) To examine and analyze the effect of market orientation on marketing performance. 2.) To examine and analyze the influence of entrepreneurship orientation on marketing performance. 3.) To examine and analyze the effect of product innovation on marketing performance. 4.) To examine and analyze market orientation, product innovation and entrepreneurship orientation towards marketing performance. The method used in sampling was the census method, which is all of the cashew industries in Kendari. Data collection was carried out by distributing questionnaires. The researcher set the sample with the total population of 30 people. The resercher used SPSS 20 for Windows to support existing primary data. The result of the study indicates that: (1) Market orientation has positive and significant effects on marketing performance. (2). Product innovation has positive and significant effects on marketing performance. (3) Entrepreneurial orientation has positive and significant effects on marketing performance. (4). Market orientation, product innovation and entrepreneurship orientation have positive and significant effects on marketing performance. For further research, researcher suggests using other variables, such as competitive advantage variable and product quality.Keywords: market orientation, product innovation, entrepreneurship orientation, and market performance

PENGARUH BAURAN PEMASARAN DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI ULANG Ahmad Sahrir; Hasanuddin Bua; Endro Sukotjo
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

The objectives of this study are: 1.) To determine the effect of marketing mix variables that include products, prices, places and promotions, on the repurchasing interest of independent broiler SME consumers in Konawe Selatan. 2.) To determine the effect of word of mouth (WOM) variables on the repurchasing interest of UKM chicken consumers in Konawe Selatan. 3.) To find out whether the marketing mix and word of mouth can affect repurchasing interest of UKM chicken consumers in Konawe Selatan. The method used in this sampling was non-probability sampling technique, the type of non-probability sampling used was purposive sampling. Data collection was carried out by distributing questionnaires. Researcher determined purposive sampling due to unknown population numbers, so the researcher used Roscoe's formula and determined sample of 60. The researcher used IBM SPSS 21.0 for Windows to support existing primary data. The results of the study shows that: (1). The marketing mix and word of mouth have positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. (2). The marketing mix has positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. (3) word of mouth has positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. For further research, researcher suggest using other variables, such as variables of satisfaction, loyalty and company image.Keywords: marketing mix, word of mouth, repurchasing interests

PERAN DISIPLIN KERJA DALAM MEMEDIASI PENGARUH PENGAWASAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI LEMBAGA PEMBINAAN KHUSUS ANAK KELAS II KENDARI Irwan La Mane; Dedy Takdir Syaifuddin; Nofal Nur; Hasanuddin Bua; Ansir Ansir; Salma Saleh
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to analyze the effect of supervision, work motivation and work discipline on employee performance. To find out and analyze the effect of supervision and work motivation on work discipline, and see the mediating role of work discipline. This research was conducted at the Institute for Special Child Development Institution Class II Kendari. The population in this study amounted to 46 staff employees, sampling using census techniques with a total sample of 46 people. Research data were collected using a questionnaire and analyzed using Partial Least Square (PLS) analysis. The results of this study indicate that the higher level of supervision conducted will be able to improve work discipline and employee performance. Likewise, the higher work motivation of employees will lead to increased work discipline and employee performance. Work discipline plays a role in mediating the effect of supervision and work motivation on employee performance.This study aims to analyze the effect of supervision, work motivation and work discipline on employee performance. To find out and analyze the effect of supervision and work motivation on work discipline, and see the mediating role of work discipline. This research was conducted at the Institute for Special Child Development Institution Class II Kendari. The population in this study amounted to 46 staff employees, sampling using census techniques with a total sample of 46 people. Research data were collected using a questionnaire and analyzed using Partial Least Square (PLS) analysis.The results of this study indicate that the higher level of supervision conducted will be able to improve work discipline and employee performance. Likewise, the higher work motivation of employees will lead to increased work discipline and employee performance. Work discipline plays a role in mediating the effect of supervision and work motivation on employee performance.

PENGARUH REMUNERASI, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI Muhammad Syawal; Hasanuddin Bua; Rahmat Madjid
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This research aimed to find out and analyze (1) the effect of remuneration, working environment, and working discipline on the employee performance at Halu Oleo University, (2) the effect of remuneration on the employee performance, (3) the effect of working environment on the employee performance, and (4) the effect of working discipline on the employee performance.This research employed the quantitative analysis method and the data were analyzed using multiple regression analysis. The population consisted of all 484 staff at Halu Oleo University. The number of respondents was 97 persons who were selected using slovin technique.The research results showed that jointly, the remuneration, working environment, and working discipline had positive and significant effect on the employee performance at Halu Oleo University. the remuneration had positive and significant effect on the employee performance at Halu Oleo University, working environment had positive and significant effect on the employee performance at Halu Oleo University, working discipline had positive and significant effect on the employee performance at Halu Oleo University.Keywords: the remuneration, working environment, working discipline, employee performance

REPRESENTASI PESAN KEBERANIAN MORAL DALAM FILM BRAVE CITIZEN: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE Hasanuddin Hasanuddin; Jumrana Jumrana; Masrul Masrul
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2053

Penelitian ini bertujuan menganalisis makna dan pesan dalam film Brave Citizen menggunakan pendekatan semiotika Charles Sanders Peirce. Film ini dipilih karena mengangkat isu perundungan di lingkungan pendidikan yang masih menjadi persoalan serius. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan analisis semiotik model triadik Peirce yang mencakup representamen, objek, dan interpretant. Data diperoleh melalui observasi terhadap sembilan adegan kunci yang merepresentasikan ikon, indeks, dan simbol terkait ketidakadilan, penyalahgunaan kekuasaan, serta keberanian moral. Hasil penelitian menunjukkan bahwa perundungan dalam film direpresentasikan sebagai bentuk pembungkaman sistemik terhadap kelompok rentan dalam struktur komunikasi yang timpang. Film ini juga menegaskan bahwa keberanian bersuara di ruang publik merupakan tindakan etis untuk melawan dominasi simbolik. Kebaruan penelitian terletak pada integrasi semiotika Peirce dan Muted Group Theory untuk mengungkap proses pembungkaman simbolik melalui tanda visual, perilaku diam, dan mekanisme institusional. Secara teoretis, penelitian ini memperluas penerapan Muted Group Theory dalam analisis visual film serta memperkuat kajian semiotika dalam studi komunikasi massa dan budaya populer.

Co-Authors Abd. Razak Yusuf Ahlansyah Ahlansyah Ahmad Sahrir Ansir Ansir Dedy Takdir Syaifuddin Endro Sukotjo Hayat Yusuf Irwan La Mane Jumrana Jurmrana Kandrio Kandrio La Ode Man Sabdar Masrul Masrul Mohamad Codori Muhammad Syawal Nofal Nur Noval Monali Noval Nur Patwayati Patwayati Rahmat Madjid Rince Tambunan S., Nursaban Rommy Salma Saleh Sinarwaty Sunarjo

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