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All Journal Al-Mashrof: Islamic Banking and Finance Al-Mu'awanah Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Rekognisi Ekonomi Islam (JREI) Harmony Management: International Journal of Management Science and Business Journal of Social Sciences and Technology for Community Service BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Mutiasari Nur Wulan
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Influence of Online Customer Review and Influencer Review on Purchase Intention of Somethinc Products on Tiktok Social Commerce : (Studi on Tiktok Users in Bandar Lampung) Dera Nandia; Yuniarti Fihartini; Mutiasari Nur Wulan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.207

Abstract

The rapid advancement of the internet and social media has led to the emergence of social commerce, which integrates e-commerce with social media platforms. Reviews, as a form of electronic word-of-mouth (e-WOM), have become a key information source relied on by consumers in social commerce. However, the growing presence of buzzers and paid endorsements producing fake reviews has weakened the relevance and trustworthiness of e-WOM, including both online customer reviews and influencer reviews. This study aims to examine the impact of online customer reviews and influencer reviews on the purchase intention of Somethinc products on TikTok’s social commerce platform. The research adopts a quantitative approach with purposive sampling, involving 120 TikTok users in Bandar Lampung as respondents. Data were analyzed using multiple linear regression with SPSS 27 software. The findings reveal that both online customer reviews and influencer reviews significantly and positively influence purchase intention. These results suggest that exposure to online customer and influencer reviews can enhance consumers’ purchase intention toward Somethinc products on TikTok social commerce.
Millennials' Preferences for Investing in Sharia Mutual Funds on the Bibit Application Rahma Mutiara Dewi; Kurniawan, Muhammad; Mutiasari Nur Wulan
Al-Mashrof: Islamic Banking and Finance Vol. 6 No. 1 (2025): Al-Mashrof: Islamic Banking and Finance
Publisher : Universitas Islam Negeri Raden Intan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/manh7t93

Abstract

This study aims to determine the effect of financial capability, product knowledge and religiosity on millennials' interest in investing in Islamic mutual funds in the bibit application. The type of research used is quantitative research. The population in this study is the millennial generation aged 23 to 42 years old who live in Bandar Lampung City and know the bibit application and have income, in this case the population totals 96 people. The sampling technique in this study used purposive sampling. Data collected using an online questionnaire via google form. The results showed that financial capability and religiosity had a positive and significant effect on the millennial generation's interest in investing in Islamic mutual funds in the bibit application. Meanwhile, product knowledge does not significantly affect the interest of the millennial generation in investing in Islamic mutual funds in the bibit application. Keywords: Millennial Generation, Investment Interest, Financial Capability, Product Knowledge, Religiosity
Difusi Ipteks Pemasaran Digital Dalam Membangun Kehadiran Merek Dan Menjangkau Konsumen Baru Pt Almas Dwi Nugroho; Angga Febrian; Yuniarti Fihartini; Mutiasari Nur Wulan; Sri Asmirani; M Ghatan Dinata; Dzaki Oktarian
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.661

Abstract

Persaingan dalam pasar perumahan subsidi semakin meningkat, sehingga menuntut pengembang untuk memiliki strategi pemasaran yang adaptif dan relevan secara digital. PT Almas Berkah Mandiri, sebagai pengembang proyek Arraz Residence, menghadapi tantangan besar akibat ketiadaan kehadiran digital, yang membatasi jangkauan mereka terhadap calon konsumen potensial. Kegiatan pengabdian masyarakat ini bertujuan untuk membangun strategi pemasaran digital komprehensif guna meningkatkan visibilitas merek dan mengakuisisi leads berkualitas. Solusi yang ditawarkan meliputi pembuatan konten kreatif dan terjadwal untuk Instagram dan TikTok, optimalisasi Facebook Marketplace sebagai media promosi, peluncuran kampanye Facebook Ads tersegmentasi dengan integrasi Facebook Pixel, serta pengembangan landing page informatif yang performanya dipantau melalui Google Analytics. Selama pelaksanaan pada April–Mei 2025, pendekatan ini berhasil membentuk kehadiran digital perdana Arraz Residence dengan capaian awal yang menjanjikan: peningkatan jangkauan konten Instagram sebesar 38,7%, peningkatan interaksi di TikTok sebesar 211%, dan 73 klik tautan dari kampanye iklan berbayar. Capaian ini memperlihatkan bahwa strategi digital mampu mengubah pola promosi tradisional menjadi pendekatan berbasis data dan target audiens. Hasil ini menunjukkan efektivitas digitalisasi sebagai solusi strategis bagi pengembang properti untuk beradaptasi dalam era disrupsi
The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Pratama, Reza Hardian
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.
Gaya Hidup Berbasis Digital Dan Perilaku Konsumtif Pada Gen Z Di Bandar Lampung: Keputusan Pembelian Melalui Marketplace Shopee Nurmalia, Gustika; Mutiasari Nur Wulan; Zathu Restie Utamie
Jurnal Rekoginisi Ekonomi Islam Vol. 3 No. 01 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jrei.v3i01.846

Abstract

In the current era of modern society dominated by Gen Z, along with the development of digital trends, people's lifestyles are slowly changing, tending to prefer things that are fast, easy and practical that can be done via smartphone. The problem formulation in this research is whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace? Does consumer behavior influence purchasing decisions on the Shopee marketplace? And do digital-based lifestyles and consumer behavior together influence purchasing decisions on the Sahopee marketplace from an Islamic economic perspective? The aim of this research is to find out whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace and to find out whether consumer behavior influences purchasing decisions on the Shopee marketplace. This research uses a quantitative type of research. The research was conducted in the city of Bandar Lampung, the population in this study was Gen Z in Bandar Lampung, the sample used in this study was 96 people taken using purposive sampling techniques, a questionnaire that had been tested for validity and reliability, and the data analysis technique used was hypothesis testing. The type of data in this research is primary data, data was collected via Google form and analyzed using the Multiple Linear Regression Analysis technique using the SPSS program. The results of this research show that lifestyle (X1) has a positive and significant effect on purchasing decisions. This means that every time there is an improvement in lifestyle, it will increase consumer purchasing decisions. This happens because of changes in increasingly modern times so that people compete to follow lifestyle trends. Then, consumer behavior (X2) has a positive and significant effect on purchasing decisions. This means that the higher the consumer behavior in generation Z, the higher the level of purchasing decisions. Generation z tends to be highly influenced by social factors and trends. Shopee, as an e-commerce platform that is popular among them, often displays the latest trends, viral products, and limited special offers. And provides easy and practical accessibility for generation z in Bandar Lampung. By using a smartphone and an internet connection, they can search, compare and buy the products they want. This makes it easier for them to fulfill their consumption needs and desires.
PAPER WASTE MANAGEMENT DI DESA BUMI NABUNG SEBAGAI TUJUAN SDGs DESA “DESA EKONOMI TUMBUH MERATA” Dalimunthe, Nindytia Puspitasari; Mutiasari Nur Wulan; Sri Hasnawati; Dwi Asri Siti Ambarwati
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Volume 2 - Nomor 1 - Januari 2024
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v2i1.34

Abstract

Abstract : Purpose: Village SDGs goal number 2: Village economic growth evenly includes: Village SDGs 8: Village economic growth is even; Village SDGs 9: Village infrastructure and innovation according to needs; Village SDGs 10: villages without gaps; and Village SDGs 12: environmentally conscious Village consumption and production will be the focus of this service activity. Environmental problems are still a concern for environmentalists, the government and the wider community. One of the environmental problems is related to waste, namely the large amount of paper waste that has not been utilized. Implementing paper waste management by making recycled paper products that can be used to achieve the SDGs goals, such as for making notes or as a basic material for printing invitation paper, can be a village program to realize these goals. This training activity aims to increase awareness and skills of residents Bumi Nabung District, Central Lampung in processing paper waste into goods that have economic value Methodology/approach: This activity was carried out at Bumi Nabung using lecture and discussion methods. The participants in this activity are teachers so that these skills can be taught to students. Results/findings: Participants were given training in the form of making recycled paper using unused paper by providing counseling through videos on making recycled paper. Participants watched the demo with great enthusiasm. Conclusion: these skills can be applied not only to reduce paper waste but also as a source of income by selling recycled paper.
Transformasi Digital UMKM Desa Kedaung: Strategi Penguatan Ekonomi Masyarakat Ridwansyah; Nurmalia, Gustika; Mutiasari Nur Wulan; M Ammar Firas Wafiq
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/2e6jya79

Abstract

The rapid growth of the digital economy presents significant opportunities for strengthening the economic resilience of rural communities; however, many rural micro, small, and medium enterprises (MSMEs) continue to face constraints in digital literacy and technology utilization. This community service program aimed to enhance the digital capacity of MSME actors in Kedaung Village through structured training and intensive mentoring on digital literacy, online marketing, and digital payment systems. The program employed a Participatory Action Research (PAR) approach involving 30 MSME participants and was implemented through stages of needs assessment, training, mentoring, and evaluation. The results demonstrated a substantial improvement in participants’ digital literacy, with average scores increasing from 48% in the pre-test to 82% in the post-test. Furthermore, 67.5% of participants successfully established online marketplace accounts, 87.5% actively utilized social media for product promotion, and 50% adopted QRIS as a digital payment method. These findings indicate that practice-based training combined with continuous mentoring effectively accelerates digital adoption among rural MSMEs. The program contributes to the development of a sustainable digital village model by strengthening MSME competitiveness, expanding market access, and supporting inclusive rural economic growth. Keywords: digital literacy; rural community empowerment; MSMEs; digital economy; QRIS
Co-Authors Angga Febrian Ayu Nursari Dalimunthe, Nindytia Puspitasari Dera Nandia Dwi Asri Siti Ambarwati Dwi Nugroho Dzaki Oktarian Elita Yuni Setiyarini Gustika Nurmalia M Ammar Firas Wafiq M Ghatan Dinata Muhammad Kurniawan Pratama, Reza Hardian Rahma Mutiara Dewi Ridwansyah Sri Asmirani Sri Hasnawati Yuniarti Fihartini Zathu Restie Utamie