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Relevansi Price, Brand Image, Product Quality terhadap Komitmen Konsumen pada Produk Indomie Rahma Sofia Nida; Farichatun Nafsi; Ulya Fadhilatul Husna; Fithria Putriatul Hikmah; Riyan Andni
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 2 No. 1 (2023): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v2i1.146

Abstract

Komitmen konsumen tercipta tidak secara langsung melainkan melalui proses dan terdapat faktor yang mempengaruhi. Penelitian ini dilakukan dengan latar belakang untuk meneliti faktor-faktor yang dapat mempengaruhi konsumen dalam membuat komitmen pada suatu produk. Faktor yang diteliti dalam penelitian ini adalah harga, citra merek, dan kualitas produk. Penelitian ini bertujuan untuk menganalisis pengaruh harga (price), citra merek (brand image), dan kualitas (product quality) terhadap tingkat komitmen konsumen pada salah satu produk mie instan yaitu “Indomie”. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh dari kuisioner yang disebar kepada konsumen Indomie. Metode analisis data yang digunakan adalah analisis regresi berganda dengan menggunakan SPSS. Hasil penelitian ini berdasarkan Uji-t menunjukkan bahwa variabel price/harga berpengaruh positif dan signifikan terhadap komitmen konsumen. Namun, berbeda halnya dengan variable harga, variabel brand image/citra merek dan product quality/kualitas produk tidak memberikan pengaruh positif dan signifikan terhadap komitmen konsumen. Sedangkan berdasarkan uji hipotesis Uji F, menunjukkan bahwa price, brand image, dan product quality mempunyai pengaruh secara bersama-sama dan secara signifikan terhadap komitmen konsumen pada produk Indomie. Implikasi dari hasil penelitian ini selanjutnya akan bermanfaat bagi perusahaan yakni PT. Indofood Sukses Makmur Tbk dalam menetapkan strategi pemasaran masa depan untuk meningkatkan komitmen konsumen terhadap produk Indomie.
Peran Pemerintah Desa dalam Pengelolaan Dana Desa untuk Pemberdayaan Masyarakat (Studi Kasus Desa Wates Kecamatan Undaan Kabupaten Kudus) Riyan Andni; Nofi Indriyani; Rika Nanda Anggraeni; Feby Imroatus Sholikhah; Maria Ulfa; Ika Nur Aini
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 2 No. 1 (2023): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v2i1.147

Abstract

Taraf kehidupan masyarakat dinilai memiliki nilai tinggi untuk menentukan kemajuan suatu negara. Taraf hidup yang tinggi didukung dengan peran pemerintahan dari level desa hingga provinsi dalam pemberdayaan masyarakatnya. Maksud dilakukannya penelitian ini adalah untuk mengetahui dan mendeskripsikan sejauh mana pengelolaan dana desa oleh Pemerintah Desa dalam pemberdayaan masyarakat Desa Wates Kecamatan Undaan Kabupaten Kudus. Penelitian ini merupakan penelitian deskriptif kualitatif dimana teknik pengumpulan datanya dilakukan dengan studi pustaka, dokumentasi, dan penelitian lapangan. Data yang digunakan penelitian ini adalah data primer berupa hasil wawancara dan data sekunder berupa dokumen realisasi APBDes tahun 2021 dan dokumen APBDes tahun 2022 serta beberapa kajian literatur yang mendukung. Hasil dari penelitian dapat disimpulkan bahwa peran pemerintah Desa Wates dalam pengelolaan dana desa untuk pemberdayaan masyarakat telah sesuai dengan peraturan perundang-undangan. Pemerintahan Desa Wates dinilai telah mengelola Dana Desa untuk pemberdayaan masyarakat dengan maksimal. Hal tersebut ditunjukkan dengan tingginya antusiasme masyarakat dalam kegiatan pemberdayaan masyarakat yang telah diadakan desa.
Investment Multiplier Effect of Hajj Funds on Economic Growth in Indonesia Riyan Andni; Syukri Fathudin Achmad Widodo; Arief Hidayat Afendi
Islamica: Jurnal Studi Keislaman Vol. 17 No. 2 (2023): March
Publisher : Postgraduate Studies of Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/islamica.2023.17.2.313-334

Abstract

This study aims to measure the multiplier effect coefficient of investment in Hajj funds held by the Hajj Financial Management Agency (BPKH) starting in 2017-2021 on the country’s economy. Data was collected from BPKH and Central Statistics Agency (BPS) publications. This type of research is a descriptive quantitative analysis of the economic balance equation, namely Y= C I+G, with the multiplier effect coefficient analysis tool. The results showed that BPKH Investment had a positive effect on economic growth. Still, the Multiplier Value of Hajj fund investment by BPKH showed that the allocation had not demonstrated awareness of the multiplier number in channelling investment instruments. BPKH focused on studying investment instruments that provide returns in increasing the funds of prospective pilgrims so that the results are significant in driving economic growth. Reviewing the mechanisms in channelling investments, such as embracing MSMEs as financing recipients and allocating investment budgets for labour-intensive projects, is necessary.
Sosialisasi dan pendampingan sertifikasi halal untuk UMKM dalam meningkatkan daya saing usaha Riyan Andni; Syukri Fathudin Achmad Widodo; Eki Candra; Lana Nisrina Nabila; Sattar Sattar
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30190

Abstract

Abstrak UMKM memiliki peran strategis dalam meningkatkan perekonomian melalui penyerapan tenaga kerja dan peningkatan daya saing produk melalui legalitas. Sertifikasi halal menjadi kebutuhan penting dalam memberikan kepercayaan dan perlindungan konsumen sekaligus membuka peluang besar bagi UMKM menembus pasar internasional. Tingginya peluang pasar halal tidak sebanding dengan kenyataan dilapangan, ditemukan masih banyak UMKM yang belum tersertifikasi karena kurang informasi, minim kesadaran, dan belum memahami prosedur pengajuan. Pengabdian ini menggunakan metode PAR (Participatory Action Research) dengan langkah persiapan, sosialisasi, pendampingan pengajuan sertifikasi halal, dan evaluasi untuk meningkatkan daya saing UMKM. Tujuan dari pengabdian ini adalah meningkatkan pemahaman UMKM tentang sertifikasi halal, mendukung legalitas produk, dan memperkuat daya saing di pasar. Tujuan kegiatan ini mendorong UMKM proaktif memastikan standar halal, menciptakan peluang pasar, dan mendukung ekonomi halal berkelanjutan. Hasil menunjukkan UMKM memahami pentingnya label halal dalam memberikan perlindungan konsumen dan meningkatkan kepercayaan, mampu mengidentifikasi bahan baku serta proses produksi yang sesuai standar halal, dan menyadari bahwa sertifikasi halal dapat memperkuat daya saing produk mereka. Implikasinya, UMKM menjadi lebih proaktif menjaga standar halal, memperluas akses pasar, dan mendukung keberlanjutan ekonomi halal di tingkat lokal maupun global. Kata kunci: sosialisasi; pendampingan; sertifikasi halal; daya saing UMKM Abstract MSMEs have a strategic role in improving the economy through workforce absorption and increasing product competitiveness through legality. Halal certification is an important need in providing consumer trust and protection while opening up great opportunities for MSMEs to penetrate the international market. The high halal market opportunities are not comparable to the reality in the field, it was found that there are still many MSMEs that have not been certified due to lack of information, minimal awareness, and do not understand the application procedure. This service uses the PAR (Participatory Action Research) method with preparation steps, socialization, assistance in submitting halal certification, and evaluation to increase the competitiveness of MSMEs. The purpose of this service is to increase MSMEs' understanding of halal certification, support product legality, and strengthen competitiveness in the market. The purpose of this activity is to encourage MSMEs to be proactive in ensuring halal standards, creating market opportunities, and supporting a sustainable halal economy. The results show that MSMEs understand the importance of halal labels in providing consumer protection and increasing trust, are able to identify raw materials and production processes that comply with halal standards, and realize that halal certification can strengthen the competitiveness of their products. The implication is that MSMEs become more proactive in maintaining halal standards, expanding market access, and supporting the sustainability of the halal economy at the local and global levels. Keywords: socialization; mentoring; halal certification; competitiveness of MSMEs
Literature Analysis Trends and Challenges in Corporate Sustainability Management Nailin Nikmatul Maulidiyah; Asri Kunda; Riyan Andni
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 03 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i03.380

Abstract

Corporate sustainability management has become a critical issue in the modern business environment, driven by increasing global awareness of the environmental, social, and economic impacts of business activities. This study explores the trends and challenges faced by companies in implementing sustainability policies and the role of technology in supporting these efforts. Using a literature review methodology, the study analyzes various sources published from 2020 to 2023, focusing on the integration of sustainability principles in business strategies. The results show that companies are increasingly adopting sustainable practices in the environmental, social, and economic dimensions, with a particular emphasis on social sustainability and the use of digital technologies such as the Internet of Things (IoT) and big data. However, challenges such as the alignment of economic and sustainability goals, lack of data and measurement tools, and the need for supportive government policies remain significant barriers. The study concludes by offering recommendations for companies to adopt a holistic approach, invest in technology, improve data measurement, and foster collaboration with stakeholders to enhance the effectiveness of sustainability efforts.
UPAYA MENINGKATKAN PENJUALAN HIJAB MUSLIM MELALUI AKUN TIKTOK DI ALIBABA KONVEKSI PADA TAHUN 2023 Naili Izah; Riyan Andni; Johan Afandi; Cihwanul Kirom
Journal of Islamic Business Management Studies (JIBMS) Vol. 4 No. 2 (2023): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v4i2.260

Abstract

Penelitian ini bertujuan untuk meningkatkan penjualan hijab Muslim melalui akun tiktok di Alibaba Konveksi. Penelitian ini menggunakan metode kualitatif. Penelitian kualitatif merupakan prosedur penelitian yang mampu menghasilkan data deskriptif. Tiktok memiliki banyak fitur, salah satunya adalah fitur hashtag dengan simbol "#". Fitur hashtag merupakan fitur yang berfungsi untuk mengelompokkan konten yang sudah dibuat. Dengan menyertakan tagar dalam postingan, postingan tersebut akan dikelompokkan menjadi satu dan tertata dengan baik. Hijab  adalah tanda globalisasi, simbol identitas umat Islam Indonesia dengan umat Islam negara lain di era ini, meninggalkan tradisi lokal, berpakaian dan sekaligus. menolak hegemoni Barat. Strategi marketing yang digunakan pada akun Tik Tok Alibaba Konveksi adalah dengan menggunakan hashtag, mengikuti tren yang terjadi, memberikan deskripsi yang jelas dan sering memposting video.
Factors that Affect the Intention to Use Mobile Banking in Sharia Banks Devi Triana Rofianti; Sania Hanim Inayah; Lana Nisrina Nabila; Muad Eka Faza; Riyan Andni; Suxiang Anindya
Sharia Oikonomia Law Journal Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v1i2.108

Abstract

The background of this research is the mobile baking service, which is slowly being considered as a service that must be provided by banks to their customers. Thus, Sharia banks also adopt mobile banking services as a strategy to gain a competitive advantage. Service features, security, and convenience are analyzed to determine direct and indirect effects on the intention to use BSI Mobile (a mobile banking service from the largest Sharia bank in Indonesia). This research uses a type of quantitative research with primary data obtained from questionnaires or online surveys via Google Forms. The number of samples in this study was 100 respondents, namely BSI Mobile users. The data analysis technique used is SPSS 26 which includes the validity test, the reliability test, the multiple linear regression tests, the determinant coefficients test, the F-test, and finally the T-test. The results show that service features and perceived ease of use have a positive and significant effect on the intention to use BSI Mobile. However, security doesn't have a significant effect on the intention to use BSI Mobile. This study aims to help Sharia banks develop their mobile banking services, so they have a higher chance in competing with conventional banks.
The Role of Corporate Governance and Financial Performance on the Value of ISSI Indexed Food and Beverage Companies in Indonesia Sukma Aulia Rahma; Silva Maulida Nur; Devi Dwi Anggraini; Kunasari Kunasari; Riyan Andni; Manuela Sironi
Sharia Oikonomia Law Journal Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v1i2.109

Abstract

This study comprises food and beverage firm listed on the ISSI index for the year 2017 through 2021 and is driven by the impact of corporate governance and financial performance on company value on the Indonesia Stock Exchange (IDX). The purpose of this study was to investigate the relationship between financial success measured by ROA (return on Asset) and ROE (Return on Equity) and Managerial Ownership (MO), Institutional Ownership (IO), Independent Commissioners (IC), and Audit Commissioners (AC), all of which are factors in good corporate governance. The methode used is quantitative axplanatory using multiple linear regression analysis and sampling using purposive sampling with reference to the two theories applied to research which consist of planned signaling theory and agency relationship theroy. There is the application of Good Corporate Governance in the analysis of a company’s finances and there are important components in the form of Return of Asset (ROA), Return of Equity (ROE), Good Corporate Governance and Financial Performance, according to Managerial Ownership (MO), Institutional Ownership (IO), Independent Commissioners (IC), and the Audit Committee (AC), can enhance a company’s worth. Despite having a favorable impact and not being statistically significant, return on assets, managerial ownership, institutional ownership, and independent commissions all have positive effects.
Evaluation of Climate Change Impacts on Lettuce Hydroponic UMKM (Case Study of Alam Tani Hidrofarm Kudus) Delbi Rizka Adik Azhari; Riyan Andni
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.595

Abstract

Background. Changes in climate have a significant impact on various aspects of work, especially in the modern agricultural sector. Therefore, the UMKM sector of Alam Tani Hidrofarm Kudus is facing new challenges such as in the production process. Purpose. This study aims to describe, explain and evaluate the effect of climate change on the growth of vegetable crops in the UMKM Alam Tani Hidrofarm Kudus. Method. The research method used is a qualitative approach with a case study approach. Data were obtained through observation, in-depth interviews, and data and document collection. Results. The results showed that climate change resulted in various impacts such as decreased productivity and quality in hydroponic lettuce crops. Factors such as temperature extremes, changes in rainfall, humidity, diseases and pests, plant nutrients, environment, variety and technology used. However, this study also identified various evaluations to improve the productivity and quality of hydroponic lettuce crops. These solutions include regular irrigation systems, greenhouses, variety selection, proper nutrient utilisation, monitoring, the use of smart technology, and the use of temporary protection. Conclusion. Temperature variations and unpredictable rainfall patterns can disrupt the balance of the hydroponic environment resulting in slowed growth and reduced crop quality. These factors can undermine food security and the sustainability of cultivation. In addition, this research underscores the need for strategic adaptation, such as the use of climate control technologies, selection of climate-resilient varieties, and efficient water management. Facing the challenges of climate change in the context of hydroponic farming requires an integrated approach involving various parties, including farmers, researchers, and policy makers to ensure a stable and sustainable food supply.
The Role of Digital Marketing in Increasing the Income of UMKM Alam Tani Hydrofarm in Kudus Donna Laili Octaviana; Riyan Andni
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.596

Abstract

Background. This research was conducted due to the acceleration of globalization which has driven the rapid development of digital technology, providing opportunities for businesses to enter the digital marketing market. Therefore, UMKM Alam Tani Hydrofarm can increase their income through digital marketing strategies. Purpose. The purpose of this research is to understand the role of digital marketing in increasing the income of UMKM Alam Tani Hydrofarm in Kudus Method. This study uses a qualitative descriptive approach, which aims to provide facts and data regarding the effect of digital marketing on the income of UMKM Alam Tani Hydrofarm. Results. The results of this study indicate that digital marketing implemented by UMKM Alam Tani Hydrofarm has a significant impact. These UMKM actors can continue to develop their business while meeting consumer needs through digital marketing strategies. The transition to purchasing through digital marketing will also facilitate market expansion for UMKM. Current technological developments optimize the potential of UMKM and promote sustainable growth. Social media and e-commerce platforms are important means of increasing UMKM sales. Conclusion. Through analysis of the research results and discussions presented above, it can be concluded that Micro, Small and Medium Enterprises (MSMEs) play an important role in expanding employment opportunities and act as a driving force amidst the slowdown in the Indonesian economy. Apart from that, MSMEs also need to adopt innovation in utilizing digital technology to attract more consumers, which will have an impact on increasing product demand. The marketing strategy used needs to always be updated according to developing trends in society.