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All Journal SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Jurnal Pengabdian Mandiri
Rohin Novia Maydi Putri
Universitas Mataram
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN BUDAYA LITERASI BAGI ANAK MELALUI PEMBUATAN TAMAN BACA MINI DI DUSUN PONDOK SONGKAR LOMBOK TENGAH Khaerul Anam; Ananda Wahidah; Qamaruzzam A.B.Z; Imam Malik; Hikmah Ramdhani Putri; Rohin Novia Maydi Putri
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 5: Mei 2023
Publisher : Bajang Institute

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Abstract

Kegiatan literasi pada anak-anak tergolong rendah termasuk di Dusun Pondok Songkar, Lombok Tengah. Anak-anak yang masih bersekolah lebih banyak menghabiskan waktunya untuk bermain. Banyak faktor yang mempengaruhi kondisi literasi yang rendah di kalangan anak-anak, salah satunya seperti minimnya fasilitas tempat membaca. Tujuan pengabdian ini untuk menggalakan kegiatan literasi melalui taman baca sehingga dapat menjadi wadah yang mendorong dan meningkatkan budaya literasi di kalangan generasi muda khususnya anak-anak. Strategi yang digunakan dengan menghadirkan Taman Baca Mini yang dilengkapi dengan beberapa sumber bacaan, serta pendampingan jangka Panjang. Keberadaan taman baca mini saat ini mulai menarik rasa antusias anak-anak di Dusun Pondok Songkar untuk mulai membaca buku. Taman baca mini di Dusun Pondok Songkar menjadi sarana yang meningkatkan pengetahuan dan wawasan masyarakat terutama generasi muda.
STRATEGI PEMBERDAYAAN KOMUNITAS LOMBOK INFLUENCER DALAM MENINGKATKAN DIGITAL MARKETING DI KOTA MATARAM Rohin Novia Maydi Putri; Syafruddin Syafruddin; Imam Malik; Suud Suud
SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Vol. 8 No. 2 (2025): SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sosedu.v8i2.29290

Abstract

This research aims to: (1) identify and analyze the community empowerment programs of Lombok Influencer, (2) understand and analyze the community empowerment strategies of Lombok Influencer in enhancing digital marketing in the city of Mataram. This research uses a qualitative approach with a case study method. The data collection techniques used are observation, interviews, and documentation. The data analysis techniques in this research use data reduction, data presentation, and conclusion drawing techniques. The results of this study found that the Lombok Influencer community empowerment program includes: Skill training programs such as public speaking, voice over, start-up design, and digital creative skills training, as well as recognition and appreciation programs in the form of an influencer awarding night event. Then the community empowerment strategy of Lombok Influencer is building strong and authentic relationships through active interactions between management and community members in WhatsApp groups, organizing meetings with influencers; (2) providing resources and support in the form of skill training, community website provision, collaboration with business actors, community reward programs, (3) facilitating creative content in the form of freedom to create content concepts, and providing group digital marketing projects, (4) providing incentives in the form of community rate cards for commission distribution; (5) providing public recognition by promoting community members digital marketing content on social media, organizing influencer appreciation events. (6) performance monitoring in the form of controlling the progress of members performance.
Co-Authors Hikmah Ramdhani Putri Imam Malik Khaerul Anam Qamaruzzam A.B.Z Suud Suud Syafruddin Syafruddin Wahidah, Ananda