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Peningkatan kapasitas digital marketing melalui media sosial bagi UMKM keripik pisang di Tiris Moh. Fadel; Irfan Maulana; Muhammad Koyyim
Jurnal Dedikasi Masyarakat Vol. 7 No. 2 (2024): Jurnal Dedikasi Masyarakat
Publisher : P3HKI - Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jdm.v7i2.3709

Abstract

The banana chips MSME (Micro, Small, and Medium Enterprise) in Ranu Agung Village faces marketing challenges due to its reliance on conventional methods and limited digital capabilities. This community service initiative aimed to enhance the digital marketing capacity of MSME actors through rebranding training and social media optimization. The implementation involved initial field observation to assess partner needs, logo design training using Canva, social media utilization workshops focusing on Instagram and Facebook, and a one-month mentoring period. The results indicate significant improvement in participants' abilities to develop product visual identities, manage social media accounts, and independently produce promotional content. Additionally, digital engagement and product orders increased by 30% during training. These findings suggest that digital marketing strategies tailored to the specific needs of MSMEs can significantly impact their business development. The success of the program was further supported by effective collaboration between the implementation team and the MSME partner, as well as an adaptive approach to overcoming technical constraints.
Peran Marketplace pada UMKM Kota Probolinggo Sebagai Alternatif Bisnis di Era Teknologi Informasi Hadi, Wahyu Nofiyan; Latifah, Ummi; Fadel, Moh.
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1387

Abstract

Penyebaran internet merupakan hasil dari perkembangan infrastruktur teknologi informasi. Perkembangan ini telah menciptakan kerangka berpikir baru dalam menangani proses bisnis: Penggunaan infrastruktur TI dan Internet. Electronic commerce mengacu pada proses bisnis yang dijalankan dengan bantuan teknologi informasi dan internet. E-commerce adalah Perusahaan yang menggunakan ruang virtual sebagai tempat berbisnis. Beberapa perusahaan e-commerce ini juga memberikan ruang bagi para pelaku bisnis lain untuk memamerkan produk di situs e-commerce mereka. Ini menciptakan pasar virtual yang disebut Marketplace. Marketplaces, Solusi tersebut lahir dari pesatnya perkembangan teknologi informasi dan internet, telah mengguncang industri perdagangan. Tujuan dari penelitian ini adalah untuk memberikan gambaran secara umum peran pasar bagi para pelaku UMKM di Kota Probolinggo. Hasil penelitian menunjukkan bahwa digital marketing memudahkan pelaku UMKM untuk menginformasikan dan berinteraksi langsung dengan konsumen, meningkatkan market share, meningkatkan awareness pelaku UKM dan meningkatkan penjualan.
Pendampingan Pembelajaran Digital Berbasis Web untuk Meningkatkan Literasi Pembelajaran Mahasiswa Pascasarjana Mahasiswa Program Studi Magister Pendidikan Agama Islam Universitas Islam Zainul Hasan Genggong Muhammad Ichsan; Anisa Nurul Wilda; Moh. Fadel; Syifa Ayu Via Mika Bahrul; Arya Dwi Nugraha; Rojil Ghufron; Ainur Rofiq Sofa
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.2002

Abstract

This community service article discusses web-based digital learning assistance conducted to improve the learning literacy of students in the Master of Islamic Religious Education Program at the Postgraduate School of Universitas Islam Zainul Hasan Genggong Probolinggo. The program was designed in response to the gap between the availability of digital learning facilities and students’ ability to access, evaluate, organize, and use online academic resources independently. The method used a participatory mentoring approach through four stages: needs analysis, training on web-based digital learning literacy, practical assistance in using learning management systems and online academic resources, and evaluation with follow-up recommendations. The activity was carried out on 10-11 Juli 2025 and involved postgraduate students with diverse professional backgrounds. The results indicate that the program strengthened students’ understanding of digital learning literacy, improved their ability to use web-based learning platforms, encouraged more critical use of scholarly online sources, and fostered independent learning habits. The program also produced a contextual assistance model that can be replicated in Islamic higher education settings. The implication of this service activity is that digital learning transformation requires not only infrastructure but also continuous mentoring, academic culture building, and integration of technology with the values and learning needs of Islamic education.