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STRATEGI PEMASARAN DAUN TALAS BENENG (STUDI KASUS KELOMPOK TANI TALAS DI KECAMATAN JUMO) Said Bambang Nurcahya; Octaviani Ratna Sari Santoso
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.674

Abstract

22 Farmer groups in Jumo District, Temanggung Regency are currently shifting to beneng taro cultivation, collectors and buyers who come to receive the best quality dried taro leaves at a price of IDR 20,000 (twenty thousand rupiah). One farmer group consists of 20 - 30 taro farmers with a total garden area of ​​14 hectares. Taro belongs to the tuber family, tubers, stems and leaves can be processed into food, medicine and the leaves can be used as a substitute for tobacco leaves as raw material for cigarettes. The obstacle experienced by farmers in beneng taro cultivation is in determining the selling price, especially for mass sales, in this case the taro leaf harvest can be picked once every three months and can be planned every two weeks, due to the nature of taro which grows and develops throughout the year and not too affected by the season, the farmers in Jumo District, Temanggung Regency make taro as an alternative when the tobacco plant is not in the growing season. In this case the author does community service in helping to determine the selling price and bring together buyers/exporters who receive crops with a contract quantity of 8 tons/month. Of course there were many obstacles at the beginning of this service, for this reason, initially a marketing analysis was carried out, followed by cultivation guidance, and standard equipment/machines for processing taro leaves so that the best quality produced was sold at better prices, access to exporters or even overseas buyers was The main objective of this study, while the methodology used in this study is to use descriptive analysis with the conclusion that the cost of goods manufactured and the break-even price are the main factors in determining the selling price and determining the profits of all members of the taro beneng farmer group.
PERANAN MAHASISWA DALAM BELA NEGARA MENGGUNAKAN MEDIA SOSIAL DENGAN KONTEN KEKINIAN Sri Hartinah; Said Bambang Nurcahya
Jurnal Sosio dan Humaniora (SOMA) Vol 1 No 1 (2022): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.323 KB) | DOI: 10.59820/soma.v1i1.37

Abstract

Z Generation is the generation that was born in the range of 1996 to 2012. Gen Z is the generation that was born after the era of the millennial generation, Gen Z is the transition from the millennial generation with increasingly developing technologies, Gen Z is also called iGeneration, the internet generation or generation net. People who belong to the Z gene era have something in common with the millennial generation. However, Gen Z is considered capable of implementing all activities at one time, such as playing social media on cellphones, browsing with PCs, and listening to music. Gen Z is considered capable of multi-tasking and doing all three of these activities at the same time. In addition, Gen Z is considered to have a close relationship with cyberspace and almost all activities are carried out in cyberspace, for countries this generation must be given understanding and direction in the integrity of the nation because there are many views of Radicalism and ideology that will divide the Unitary State of the Republic of Indonesia, so this research will review The role of Pajajaran Polytechnic Students ICB Bandung in maintaining the integrity of the Unitary State of the Republic of Indonesia by using social media and broadcasting with contemporary youth content and language so that it is easy for teenagers to digest and understand. College students and high school and vocational students in the city of Bandung. The research methodology of this journal uses descriptive analysis to describe it systematically and logically so that it can be used as a guide in determining the analysis and conclusions of a problem, so that the understanding of radicalism that divides the nation can be understood and understood as a whole. easy to digest, so one way is to use podcasts, social media, and information systems that are mixed in light and easy-to-digest language.