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Journal : Argopuro: Jurnal Multidisiplin Ilmu Bahasa

A SEMIOTICS ANALYSIS IN JAKARTA PUBLIC LIBRARY Salma Afifah Jannah; Annisa Nur Khasanah; Sarah Syenta Mutiara Jingga
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 2 (2024): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i2.9554

Abstract

Semiotics, as the study of signs and meaning, is important in understanding how communication occurs in various aspects of life. One of the pioneers in this field is Ferdinand de Saussure, whose theory will be used in this research. This research uses a qualitative descriptive method. This research aims to analyze the signs in the Jakarta Cikini Library through the semiotic perspective of Ferdinand de Saussure. Specifically, this research focuses on the relationship between signifiers and signified in the library environment, including how these signs form meaning and guidance for visitors.