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All Journal Jurnal Pariwisata Pesona Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Rachmat Syam
Politeknik Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Halal Tourism Destination from Tourist Perspectives: A Review Mega Fitriani Adiwarna Prawira; Yudha Pamungkas; Dea Latul Inayah Agustin; Fitriani Salsabil Tanisa; Allya Dini Alviana; Dian Nur Anisa; Rachmat Syam
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.75

Abstract

Halal tourism has developed as a model for developing tourism destinations amid various existing development approaches. The difference is that halal tourism is formed through an image embedded in a tourism management area that seeks to accommodate the unique needs of Muslim tourists. This study utilizes metadata on Google Scholar and selects 11 papers in the Scopus database to formulate the results of previous studies focusing on halal tourist destinations from visitors' perspectives. From the results of this systematic study, a future research framework is offered where the sustainability of halal tourist destinations can be developed on the management of tourist satisfaction formed by product quality, institutional and social support, and image.
Implementasi Manajemen Krisis Pariwisata Pasca Tsunami Di Kawasan Ekonomi Khusus Tanjung Lesung Brantas Brantas; Rifa Agustina Salsabila; Beta Budisetyorini; Rachmat Syam
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 4 (2023): Co-Value : Jurnal Ekonomi, Koperasi, & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i4.3736

Abstract

Tanjung Lesung merupakan kawasan strategis pariwisata dan pada tahun 2015 resmi sebagai Kawasan Ekonomi Khusus (KEK) Pariwisata di Desa Tanjungjaya, Kec. Panimbang, Kab. Pandeglang, Provinsi Banten. Setelah mengalami bencana alam tsunami pada 22 Desember 2018, PT. Banten West Java Tourism Development terus melakukan upaya pemulihan dalam meningkatkan kembali pariwisata di Tanjung Lesung melalui implementasi program manajemen krisis pariwisata. Manajemen krisis digunakan oleh suatu organisasi sehubungan dengan suatu masalah yang berada di luar kendali. Manajemen krisis pariwisata terbagi menjadi enam tahapan yaitu, pre-event, prodromal, emergency, intermediate, recovery dan resolution. Tujuan penelitian ini mengkaji bagaimana penerapan enam tahapan manajemen krisis pariwisata saat setelah terjadinya tsunami. Dengan menggunakan metode penelitian kualitatif deskriptif menjelaskan fenomena yang ada saat ini atau masa lampau. Hasil penelitian terdapat Enam tahapan manajemen krisis pariwisata di KEK Tanjung Lesung sudah menerapkan sistem peringatan dini, satgas bencana, SOP gempa bumi dan bencana, instruksi evakuasi, dan pembentukan tim tanggap darurat. Ada beberapa indikator yang belum diterapkan dan masih dalam proses perencanaan untuk meningkatkan tindakan enam tahapan manajemen krisis pariwisata di masa depan.
Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java Nurdin Hidayah; Sugeng Hermanto; Herlan Suherlan; Rachmat Syam; Raden Fajar Widiarrachman
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9001

Abstract

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.
Co-Authors Allya Dini Alviana Beta Budisetyorini Brantas Brantas Dea Latul Inayah Agustin Dian Nur Anisa Fitriani Salsabil Tanisa Herlan Suherlan Mega Fitriani Adiwarna Prawira Nurdin Hidayah Raden Fajar Widiarrachman Rifa Agustina Salsabila Sugeng Hermanto Yudha Pamungkas