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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Dinasti International Journal of Management Science
Denny Asmas, Denny
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Analisis Strategi Bisnis UMKM Jambi “Wonderfulplan.Jasadekor” dengan Metode Business Model Canvas (BMC) Jamira, Anaseputri; Asmas, Denny
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4687

Abstract

This research aims to answer the problem of how to describe the Business Model and Business Strategy Analysis of UMKM Jambi "Wonderfulplan.JasaDekor" using the Business Model Canvas (BMC) Method. This is thought to be an effort to avoid stagnant UMKM growth. The decoration services business sector was chosen as one of the current business trends, in addition to the coffee business trend which was previously discussed in previous research. Qualitative research, with a descriptive approach and case studies is used to answer problems. The policy design and strategic steps that can be provided to optimize the management performance of "Wonderfulplan.JasaDekor" are a combination of improving the performance of Key Partners (KP) and Customer Relationships (CR), which will create a new Value Proposition (VP) and optimize the Value Proposition (VP) previously, thus providing better Revenue Streams (RS) and being able to fulfill appropriate Cost Structures (CsS), as well as providing more optimal profit margins.
Kualitas Pelayanan dan Bauran Promosi Mempengaruhi Keputusan Pembelian Konsumen di Ak Phone Jambi Kota Jambi Tarmizi, Ahmad; Asmas, Denny; Yola, Natasya; Adisetiawan, R.
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5752

Abstract

The aim of this research is to determine the influence of the promotion mix and service quality on purchasing decisions at AK Phone Jambi City. The data collection methods used were interviews, observation, and questionnaires in the form of questionnaires. The sample in this study consisted of 99 respondents. The analytical tool used in this research is multiple regression analysis. The results of this research reveal that simultaneously and partially there is a significant and positive influence between the promotional mix variables and service quality on purchasing decisions at the Ak Phone Shop, Jambi City.
Co-Authors Ahmad Tarmizi Anaseputri Jamira, Anaseputri Muhammad Amali, Muhammad R. Adisetiawan, R. Yola, Natasya