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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Edunomika (JIE) Jurnal Fokus Manajemen International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics and Management
Firman Ario
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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PERANAN KINERJA PEMASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PADA DESA KLAMBIR V KABUPATEN DELI SERDANG Harianto Harianto; Megasari Gusandra Saragih; Firman Ario
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 3 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i3.2023.1522-1533

Abstract

Penelitian ini dilakukan di Desa Klambir V Kebun Kecamatan Deli Serdang, dalam penelitian ini menggunakan metode kuantitatif, dengan metode penelitian menggunakan data primer dan data sekunder. Nilai t hitung kinerja pemasaran adalah 0,722 > 1,316 (n-k 30-4 = 26 pada 0,05/5%) dan signifikansi 0,477 > 0,05 maka Ha diterima dan Ho ditolak, maka kinerja pemasaran tidak berpengaruh dan tidak positif dan tidak signifikan terhadap keunggulan bersaing, nilai t hitung kinerja pemasaran adalah 0,252 > 1,316 (n-k 30-4 = 26 pada 0,05/5%) dan signifikan 0,803 > 0,05, maka Ha diterima dan Ho ditolak, sehingga inovasi produk tidak berpengaruh dan tidak positif dan tidak signifikan terhadap keunggulan bersaing. Artinya di Desa Klambir V produk-produk yang ada belum bisa dianggap sebagai keunggulan, namun masih ada kekurangan pengolahan baik dari segi inovasi maupun bentuk produk yang belum bisa dianggap sebagai keunggulan dalam desa Klambir v.
ANALISIS PERILAKU PEKERJA INFORMAL DAN PLATFORM DIGITAL TERHADAP KEPUASAN JASA LAYANAN DARING (STUDI KASUS LAYANAN DARING PADA DESA KELAMBIR V) Firman Ario; Harianto Harianto; Ramadhan Harahap
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 3 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i3.2023.1581-1591

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berhubungan dengan pengaruh pekerja informal dan platform digital terhadap kepuasan konsumen melalui studi kasus penyedia layanan online di Desa Kelambir V, di Kabupaten Deli Serdang kecamatan Hamparan Perak. Hubungan dalam penelitian ini adalah hubungan klausa, yaitu hubungan sebab akibat yang timbul dari variabel bebas yaitu (X1) Perilaku Pekerja Informal dan (X2) Platform Digital terhadap (Y) Kepuasan Layanan Daring. Penelitian ini akan dilaksanakan bersamaan dengan pengabdian yang dilakukan pada Desa Kelambir V, di Kabupaten Deli Serdang kecamatan Hamparan Perak, penelitian ini dilaksanakan pada bulan Oktober 2022 s/d Februari 2023. Hasil penelitian menunjukkan bahwa secara parsial variabel Pekerja Informal mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V. (2) Hasil penelitian menunjukkan bahwa secara parsial variabel Platform Digital mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V. (3) Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel Pengaruh Pekerja Informal dan Platform Digital mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V.
ANALYSIS OF COMMERCIAL CUSTOMER SATISFACTION LEVEL IN PT PERUSAHAAN GAS NEGARA (PERSERO) TBK SBU DISTRIBUSI WILAYAH III SUMATERA BAGIAN UTARA Firman Ario
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.862 KB) | DOI: 10.53695/injects.v2i2.541

Abstract

This study examined of Commercial Customer Satisfaction Level In PT Perussahaan Gas Negara (Persero) Tbk, SBU Distribusi Wilayah III Sumatera Bagian Utara. . The study used descriptive statistical analysis using cartesian diagram which divided into four parts bounded by two lines that intersect perpendicularly at points X and Y. This diagram is also called the importance-performance matrix is used to describe the priority dimension of service quality. or service attributes that need to be improved and serve as a guide for formulating improvement strategies based on decrease in the number of customers in the commercial customer segment from 579 customers in 2012 to 540 customers in 2017, while customers in other segments, namely industry and households increased. The population in this study is all commercial customers in the State Gas Company (Persero) Tbk SBU Distribusi Region III in Medan City as many as 540 commercial customers during the period of 2018. Sampling technique in this study by using probability sampling method with simple random sampling technique. From the results of the research and discussion described in the previous chapter, it is concluded that based on the Descriptive Analysis and Cartesian Diagram Analysis that the influence of service quality consists of: tangible (direct evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee). ), and empathy for the level of satisfaction of commercial customers at PT. Perusahaan Gas Negara (Persero) SBU Distribusi Wilayah III Sumatera Bagian Utara is categorized as sufficient. From the five dimensions of service quality, the most dominant variable inservice improvement is the tangible variable (direct evidence).
THE INFLUENCE OF WORK DISCIPLINE, LOYALTY, AND WORKLOAD ON EMPLOYEE PERFORMANCE AT PT INDOMARCO PRISMATAMA, SIMALINGKAR AREA, MEDAN SELAYANG. Elsa Nora Siregar; Hidayati Purnama Lubis; Firman Ario
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.14637

Abstract

This study is titled "The Influence of Work Discipline, Loyalty, and Workload on Employee Performance at PT. Indomarco Prismatama, Simalingkar Area, Medan Selayang." The method used in this research is associative with a quantitative approach. Data collection was done through questionnaires. The sample size for this study was 65 individuals. The data analysis techniques used in this research include descriptive statistical analysis, validity tests, reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing with t-tests and F-tests, as well as the determination coefficient test (R²). The results show that partially (t-test), the work discipline variable (X1) has a positive and significant effect on the employee performance variable, with a t-value greater than the t-table value (2.815>1.99962) and a significance level of 0.0071.99962) and a significance level of 0.0071.99962) and a significance level of 0.0002.76) and a significance level of 0.000
PERAN TRUST IN TECHNOLOGY DALAM MEMEDIASI HUBUNGAN ANTARA PERCEIVED UBIQUITY DAN INTENTION TO USE LAYANAN FOOD HANDLING PADA APLIKASI GIG ECONOMY Firman Ario; Harianto Harianto
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 11 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i11.2025.4508-4518

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ubiquity terhadap intention to use aplikasi gig economy pada layanan food handling, dengan trust in technology sebagai variabel mediator. Transformasi digital yang semakin pesat memunculkan kebutuhan untuk memahami faktor-faktor psikologis dan persepsi pengguna dalam mengadopsi aplikasi gig economy, khususnya di sektor layanan makanan. Perceived ubiquity dipahami sebagai persepsi bahwa teknologi dapat diakses kapan saja dan di mana saja, sehingga memberikan kemudahan dan fleksibilitas bagi pengguna. Sementara itu, trust in technology mencerminkan keyakinan pengguna terhadap keandalan, keamanan, dan kemampuan teknologi dalam mendukung aktivitas mereka. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa perceived ubiquity berpengaruh positif dan signifikan terhadap intention to use aplikasi gig economy food handling. Selain itu, perceived ubiquity juga terbukti berpengaruh positif terhadap trust in technology. Temuan lain menunjukkan bahwa trust in technology berpengaruh signifikan terhadap intention to use. Lebih lanjut, trust in technology berperan sebagai mediator yang memperkuat pengaruh perceived ubiquity terhadap intention to use. Secara keseluruhan, penelitian ini menegaskan pentingnya persepsi kemudahan akses dan kepercayaan teknologi dalam mendorong niat penggunaan aplikasi gig economy. Rekomendasi yang diberikan meliputi peningkatan fitur real-time, transparansi keamanan data, serta penguatan kualitas layanan digital agar mampu meningkatkan tingkat kepercayaan dan niat penggunaan di kalangan pengguna aplikasi gig economy food handling.
DAMPAK STRES KERJA, DUKUNGAN SOSIAL, DAN KESEIMBANGAN KEHIDUPAN KERJA TERHADAP KINERJA PEGAWAI KEPALA LINGKUNGAN DI KECAMATAN MEDAN TIMUR Vania Olga Putri; Firman Ario
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 9 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i9.2025.3814-3825

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja, dukungan sosial, dan keseimbangan kehidupan kerja terhadap kinerja pegawai kepala lingkungan di Kecamatan Medan Timur. Latar belakang penelitian ini didasarkan pada pentingnya peran kepala lingkungan sebagai ujung tombak pelayanan masyarakat yang dituntut memiliki kinerja optimal meskipun menghadapi berbagai tekanan kerja. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei. Sampel dalam penelitian ini berjumlah 97 orang kepala lingkungan yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner, yang kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa stres kerja berpengaruh negatif signifikan terhadap kinerja pegawai, sementara dukungan sosial dan keseimbangan kehidupan kerja berpengaruh positif dan signifikan terhadap kinerja. Temuan ini mengindikasikan bahwa untuk meningkatkan kinerja kepala lingkungan, perlu pengelolaan stres kerja yang baik, dukungan sosial yang memadai, serta terciptanya keseimbangan antara pekerjaan dan kehidupan pribadi. Pengaruh stress kerja Terhadap Kinerja pegawai. Bahwa nilai dari uji t-hitung stress kerja dengan nilai 3,082 sedangkan  t-tabel sebesar 1,661 maka T-hitung T-tabel artinya bahwa stress kerja sangat berpengaruh terhadap kinerja pegawai dengan asumsi sters kerja akan mempegaruhi terhadap kinerja pegawai. Pengaruh dukungan sosial Terhadap Kinerja pegawai. Bahwa nilai dari uji t-hitung dukungan sosial dengan nilai 2,182 sedangkan  t-tabel sebesar 1,661 maka T-tabel T-hitung artinya bahwa dukungan sosial sangat berpengaruh terhadap kinerja pegawai dengan asumsi dukungan sosial akan mempegaruhi terhadap kinerja pegawai. Pengaruh keseimbangan hidup Terhadap Kinerja pegawai. Bahwa nilai dari uji t-hitung keseimbangan hidup dengan nilai 3,563 sedangkan  t-tabel sebesar 1,661 maka F-tabel T-hitung artinya bahwa keseimbangan hidup sangat berpengaruh terhadap kinerja pegawai dengan asumsi keseimbangan hidup akan mempegaruhi terhadap kinerja pegawai. uji F menghasilkan Fhitung 12.886 lebih besar dari Ftabel 2,73 (n-k-1 pada k = 97-4-1= 92)
Digital Marketing Analysis, Lenovo Thinkpad Product Quality And Brand Image On Purchase Interest At Lasitech Computer Store Kristin Polina Putri Damayanti Silalahi; Harianto Harianto; Firman Ario
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11069

Abstract

This study aims to analyze the influence of Digital Marketing, Product Quality, and Brand Image on Consumer Buying Interest of Lenovo ThinkPad products at Lasitech Computer Stores. This study uses a quantitative approach with a survey method of 96 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software version 22, accompanied by validity, reliability, and classical assumption tests. The results of the study showed that partially Digital Marketing had a positive and significant effect on Consumer Buying Interest (β = 0.165; t = 2.053; Sig. = 0.043). Product Quality also has a positive and significant effect on Consumer Buying Interest (β = 0.167; t = 3.627; Sig. = 0.000). In addition, Brand Image had a positive and significant effect and became the most dominant variable (β = 0.312; t = 3.693; Sig. = 0.000). Simultaneously, Digital Marketing, Product Quality, and Brand Image have a significant effect on Consumer Buying Interest (F = 44.205; Sig. = 0.000). The value of the determination coefficient (Adjusted R²) of 0.577 indicates that 57.7% of the variation in Consumer Buying Interest can be explained by all three independent variables, while the rest is influenced by other factors outside the study. The results of this study confirm that the increase in consumer buying interest is not only influenced by product quality and brand image strength, but also supported by the implementation of an effective and targeted digital marketing strategy.
The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products Ameliya Adisty; Husni Muharram Ritonga; Firman Ario
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11090

Abstract

Live commerce via TikTok has become an increasingly dominant digital consumption pattern among Generation Z, especially for beauty products. This study aims to analyze the influence of Streamer Interactivity and Entertainment Value on Customer Satisfaction, both directly and through Emotional Arousal, as well as to examine the role of Product Trust/Engagement as a moderating variable in the context of TikTok Live Commerce for Skintific products. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained through a questionnaire survey of 384 Generation Z respondents who use TikTok Live Commerce and analyzed using SmartPLS. The results show that Streamer Interactivity and Entertainment Value have a positive and significant effect on Emotional Arousal and Customer Satisfaction. Emotional Arousal was found to mediate this relationship, while Trust/Product Involvement strengthens the effect of Emotional Arousal on Customer Satisfaction. These findings contribute to the development of digital marketing studies based on the S–O–R model and provide practical implications for live commerce strategies.
Digital Strategies in the Food Service Industry: an Analysis of the Influence of Online Services, Serving Speed, and Packaging Quality on Customer Satisfaction Putri Pujiningtyas; Yossie Rossanty; Firman Ario
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.328

Abstract

This study aims to analyze the influence of online service, serving speed, and food packaging quality on customer satisfaction at Ayam Bakar Penyet Palapa Gaperta. This study uses a quantitative approach with a survey method by distributing a Likert-scale questionnaire to customers who have placed at least two online orders within the last three months. The data analysis techniques used included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and the coefficient of determination (R²) using SPSS software. The results of the study indicate that online service, serving speed, and food packaging quality have a positive and significant influence on customer satisfaction, both partially and simultaneously. Responsive online service, a fast and timely serving process, and packaging quality capable of maintaining food safety and quality have been proven to enhance customer satisfaction. The limitations of this study lie in the relatively small number of respondents, the research focus being limited to a single culinary SME in Medan, and the use of a  quantitative approach without the support of in-depth interviews.  This study is expected to contribute to the development of digital service marketing management, particularly in the field of digital culinary service strategies, and to serve as a basis for evaluation and recommendations for culinary SME operators in improving service quality  and customer satisfaction.
Co-Authors , Harianto Ameliya Adisty Elsa Nora Siregar Hidayati Purnama Lubis Husni Muharram Ritonga Kristin Polina Putri Damayanti Silalahi Megasari Gusandra Saragih Putri Pujiningtyas Ramadhan Harahap Vania Olga Putri Yossie Rossanty