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All Journal Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Legalitas: Jurnal Hukum
Fachruddin Razi, Fachruddin
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management Jamira, Anaseputri; Razi, Fachruddin
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.435

Abstract

This research discusses an organization that is involved in global marketing, which focuses its resources on global market opportunities and threats. The research object is Indofood with its product Indomie. The problems discussed relate to Indofood's marketing strategy for Indomie brand noodle products in Nigeria, seen from how Indomie shapes perceptions in the minds of the Nigerian people (positioning), how Indomie carries out promotional activities in Nigeria to encourage sales, and how Indomie is distributed in various remote areas in Nigeria. This type of research is descriptive with case study research techniques, which uses primary and secondary data. Indomie in Nigeria has successfully dominated the market and continues to develop as the strongest instant noodle brand through the right combination of good product strategy and affordable prices, the right positioning, integrated promotions and aggressive distribution. The company is expected to continue to strengthen its business through creating competitive advantages. This research is specific, where it only focuses on a few small parts of marketing strategies or activities, which can be followed up and developed further in the future.
Analisis Yuridis Putusan Hakim Pengadilan Negeri Lubuk Linggau Terhadap Pelaku Tindak Pidana Sumpah Palsu (Studi Putusan Nomor 464/Pid.B/2023/PN.Llg) Rizal, M Ukbah; Supeno, Supeno; Razi, Fachruddin
Legalitas: Jurnal Hukum Vol 16, No 2 (2024): Desember
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/legalitas.v16i2.784

Abstract

Perjury can occur both in court and outside of court. With regard to oaths, in reality, even though the name of God has been included, either as a guarantor of the truth of the information given or as a person who is asked for help so that the person concerned gives the actual information, there are still people who dare to give untrue information, especially if it is done under oath. In daily reality, many investigators often receive false reports or complaints from the public regarding a criminal offense. If a person gives a statement that has previously been sworn according to the method of his religion, but it turns out to provide untrue information or false information, then the person has committed a criminal act of perjury punishable in accordance with Article 242 paragraph (1) of the Criminal Code.
BUSINESS MODEL CANVAS (BMC): RODA LAMBUNG, DISCOVERING JAMBI MALAY HERITAGE Jamira, Anaseputri; Razi, Fachruddin; Amali, Muhammad; Febriani, Yulita
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 1 (2021): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i1.1031

Abstract

This research is a development of previous research which aims to test the consistency of the Business Model Canvas (BMC) and its application to encourage the entrepreneurial mindset of students in a wider scope, which includes fields not related to economics. Action Research is still used as an approach that is considered appropriate to improve work situations or learning conditions effectively and efficiently. Technical descriptive statistical analysis by comparing the average entrepreneurial mindset of students before and after the application of the BMC method was used, and involved respondents from 13 multidisciplinary fields. The BMC technique in solving cases is also described in more detail in this study. BMC can actually produce unique and mature ideas and even make a big contribution in bringing back the lost historical icon of Jambi, Roda Lambung and presenting it as a historical and tourism product of high value.
Co-Authors Anaseputri Jamira, Anaseputri Febriani, Yulita Muhammad Amali, Muhammad Rizal, M Ukbah Supeno