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Journal : Journal of International Conference Proceedings

Modeling of Co-Creation in the Adventure Tourism: Empowering the Role of Customer Participation to Strengthen Behavioral Intention (Best Practice: Tourism Village Nglangeran - Gunung Kidul DIY) Sri Ismulyati; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1762

Abstract

Adventure tourism is one of the sectors that undergoes a rapid growth with potential market that is estimated to provide 9% of GDP of a country. However, the great opportunity has not yet to be optimized by business doers, particularly in Indonesia, whereas invisibly Indonesia has natural resources that can be managed well to offer adventure tourism. In short, business doers particularly in tourism field are challenged to encourage the growth of adventure tourism. Therefore, this paper suggests a conceptual model of co-creation by involving customer participation to explore facts on field on how far the role of consumer involvement as co-producer in creating value (unique experience). Co-creation becomes the key success of adventure tourism that is still becoming a phenomenon and research gap that needs further evidence. Value co-creation by involving consumers to participate will encourage satisfaction and revisit intention that will impact on business sustainability. The paper proposes conceptual model developed on the basic of empirical study and can be used to conduct research in the development of tourism industry. Preliminary research (obsevation) has been conducted  in the Special Region of Yogyakarta (DIY), namely: Nglanggeran Tourism Village (Gunung Kidul Regency). This tourist village represents the spectrum of integrative development of tourism and the creative economy producing attractive and creative adventure. Empirically the objective proposing this modeling can provide trigger to develop further research on value co-creation by referring to service dominant logic paradigm especially in the tourism sector. Keywords: Adventure Tourism, Behaviour, Co-creation Value, Customer Participation, Experience.
Implementing the Circular Economy in SMEs: A Modeling Review from the Behavioral Aspect Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2323

Abstract

Circular Economy (CE) is an alternative concept to switch from a linear economy (take-make-dispose) to make-use-recycle. The CE concept is elaborated as a future policy in Indonesia's Vision 2045 to immediately carry out economic transformation. Practically, there are big challenges and focus on the current actual conditions. So far, the CE practice approach has been more directed at technology and manufacturing changes. Therefore, seeing the role of industry players is important to accelerate CE practices. In terms of the possibility of their resources, large business doers can accommodate the use of ES methods. However, SME players believe that CE implementation practices are still not optimal. For SME players, implementing the CE business model will have a faster impact compared to large businesses because of two things: closer to the end customer and a decentralized production system. Thus, investigations into CE practices in SMEs are important to provide an understanding of the extent to which SMEs can implement practices within a practical and efficient scope. This paper describes the findings in the field from 75 respondents (SMEs) in Malang (East Java) regarding CE practices from a behavioral aspect. The result of this study is expected to be preliminary research in the development of the behavior model of CE practices in SMEs.