Nurdin Rivaldy
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

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Membangun Reputasi Pendidikan Dasar Islam Melalui Public Relation di Era Revolusi Industri 4.0 (Studi pada Sekolah Dasar Islam Terpadu di Kabupaten Bekasi) Nurdin Rivaldy; Ilzamudin Ma’mur; Rijal Firdaos
Al-fahim : Jurnal Manajemen Pendidikan Islam Vol. 5 No. 2 (2023): AL-FAHIM : Jurnal Manajemen Pendidikan Islam
Publisher : STAI Terpadu Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54396/alfahim.v5i2.668

Abstract

Building Public Relations in primary Islamic education requires a reputation that builds interest in Public Relations with prospective students, parental trust, and community support, whereas the era of the industrial revolution 4.0 demands technology Public Relations improve broader. This study aims to explain SDIT ALFIDAA's efforts to build a reputation through public relations through social media in the era of the industrial revolution 4.0. This research uses a qualitative with a case study method at an integrated Islamic elementary school (SDIT) in ALFIDAA Bekasi, West Java. Data collection used interviews, observation, and documentation. The data analysis uses content analysis. The research results show that Public Relations as digital information through social media, namely Instagram and Facebook, build a school's reputation and a unified communication strategy. Public Relations builds the school's reputation by managing and addressing issues, responding quickly and transparently through social media, providing assistance, and contacting those involved. Overcome the school's reputation's negative impact by actively building community trust with social media. The research contribution effectively uses Public Relations to maintain and enhance the school's reputation. The research implications show that the more significant the role of Public Relations, the better it is for the community, increasing the school’s reputation.
PERAN MODAL SOSIAL DALAM MENCAPAI PERUBAHAN SOSIAL DI LEMBAGA PENDIDIKAN ISLAM Nurdin Rivaldy; Tihami Tihami; Agus Gunawan
Tarbiyatuna Kajian Pendidikan Islam Vol. 8 No. 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/tarbiyatuna.v8i1.2093

Abstract

Islamic educational institutions have an important role as the main factor in social change, where the entire life system rests on educational values as the basic foundation. A significant instrument in education is social capital, manifested in the role of human resources with a multifunctional approach that makes the institutions of life become. The study aims to determine the role of Islamic educational institutions in achieving social change with social capital instruments using a structural-functional theory approach. The research method uses qualitative research with a literature study approach sourced from books and journals related to educational and social institutions. The study results illustrate that Parson's paradigm explains structural-functional theory with distinguishing features, adaptation, goal attainment, integration, and latency (AGIL), applied in Islamic educational institutions by reconstructing the roles of educational components and social groups. Strengthening Islamic educational institutions through social capital in which social change occurs will be created through components of trust, networks, norms, and leadership that provide broader benefits for Muslim life. The implications of the research show that structural-functional implementation will provide social change with existing social capital so that the use of Islamic educational institutions serves as a means to involve the younger generation in acquiring knowledge, changing behaviour, and achieving proficiency in the principles governing community participation.