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All Journal G-Couns: Jurnal Bimbingan dan Konseling Optimal: Jurnal Ekonomi dan Manajemen UNP Journal of Statistics and Data Science Journal Of Informatics And Busisnes Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Advances in Management & Financial Reporting Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Silvia Agustina
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Journal Of Informatics And Busisnes

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Promosi Pada Toko Baju SANF Collection Silvia Agustina; Puji Isyanto
Journal Of Informatics And Busisnes Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v2i2.1290

Abstract

Product promotion is an important element in today's business strategy to drive sales and create brand awareness. Apart from increasing sales, promotions aim to inform, persuade and remind consumers about certain products or brands. The information presented in promotions must be interesting and clear, including the uses, advantages and disadvantages of the product to influence consumer purchasing decisions. Effective promotion also helps in positioning the product to be top of mind among consumers. Companies must determine the right promotional tools, both through offline media such as promotional events and print media, and online such as social media and email marketing, to achieve optimal results. The success of promotions depends on understanding the market, creativity in implementation, and adaptation to technological developments and consumer trends. SANF Collection Clothing Store, for example, utilizes a combination of offline and online promotions to reach more consumers, increase brand awareness, and strengthen customer loyalty, which ultimately supports business growth and sustainability.
Co-Authors Admi Salma Adriansyah Adriansyah Ahman Aminah Aminah Dewi Wulansari Dodi Vionanda Eka Sakti Yudha Eko Ribawati Fadhilah Fitri Firman Tatariyanto Intan Permata Sari Isyanto, H. Puji Lea Amanda Sari Lendra Yenti M. Ayi Nuriani Mamat Supriatna Moh. Hamdani Indra Saputra MUYASSAROH Muzakir Nur Diana Khalida Sukma Pebri Apriyansyah Renaldy Nur Hidayatullah Rizka Amalia Saifuddin Saifuddin Salwa Sabrina Sela Marselina Siti Nasihatul Magfiroh Sukron M, Imam Uman Suherman Winna Sarikusumaningtyas