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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal ASPIKOM Jurnal Representamen ACADEMICS IN ACTION Journal of Community Empowerment Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Panrannuangku Jurnal Pengabdian Masyarakat Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Indonesia : Manajemen Informatika dan Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Komunikatif : Jurnal Ilmiah Komunikasi
Rozaq, Miftahul
Universitas Telkom Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : eProceedings of Management

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Identifikasi Penggunaan Kata-kata Umpatan Representasi Hewan Dikalangan Generasi Z Kota Bandung Iqbal, Ryanto Maulana; Pamungkas, Indra N. A; Rozaq, Miftahul
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

This research is motivated by the use of swear words as a communication culture among Generation Z. Thisphenomenon is often accepted within their environment. The swear words are predominantly represented by animalrelated terms. The purpose of this study is to examine the phenomenon of using animal representative swear words,specifically the word "dog," among Generation Z in Bandung City. This study employs an interpretive paradigm anda descriptive qualitative approach to collect and analyze data. The research was conducted offline throughobservations in the Telkom University campus environment, Bandung, and online through interviews with informantsresiding in Greater Bandung using Zoom Meetings. The results show that the use of the animal-representative term"dog" is not necessarily considered a form of swearing and that the phoneme alteration by Generation Z in usinganimal-representative swear words can be seen as positive. It can be concluded that the use of the swear word "dog"among Generation Z in Bandung City has generated insights from both cultural and linguistic perspectives. Therefore,Generation Z needs to be more aware of their language use by considering the local culture to avoidmisinterpretations. Keywords-identification, swear word, z generation.
Co-Authors Alfarizi, Rachel Alquzairi, Tengku Muhammad Hilal Brillian, Yoland Apresia Dianita, Indra Angga DINDIN DIMYATI Dudi Rustandi Hanna Wisudawaty Ihsan Hadiansah Indra N. A Pamungkas, Indra N. A Iqbal, Ryanto Maulana Laksono, Lubna Maharani Dewi Alfiona Miftakhul Fikri Nugrahani, Rah Utami Reni Nuraeni, Reni Rifa Maghfira Sri Hastjarjo Sri Hastjarjo Sudaryanto, Edy Sudradjat, Ratih Hasanah Tinambunan, Firsa Rinaldy Parlita Yoka Pradana Yulius Slamet Yulius Slamet Zulfa, Shofiyah Sausan