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All Journal Jurnal Ilmiah Psikologi Terapan Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Jurnal Psikologi Jurnal Sains Psikologi JURNAL DIVERSITA Journal of Psychological Science and Profession JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Paedagogy Annals of Management and Organization Research Devotion : Jurnal Pengabdian Psikologi
Rezki Ashriyana Sulistiobudi, Rezki Ashriyana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Public Health Social Sciences Other

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Analisis Pentingnya Online Customer Review Dalam Mempengaruhi Keputusan Pembelian Produk Gadget Nadeak, Jessica Manna Febriani; Putri, Diana Dyassa; Gunawan, Angeliony Adventri; Gunawan, Andrew; Fauziah, Salma; Ziva, Friska Nuralita; Afifah, Livia Khalishta; Sulistiobudi, Rezki Ashriyana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.17553

Abstract

Research aim: This study aims to determine the role of online customer reviews in purchase decisions for gadget products on the Shopee marketplace. Design/Methode/Approach: This research used quantitative associative methods and online questionnaires were used to collect research data. Research Finding: The regression analysis using SPSS showed a significant influence between online customer reviews and respondent’s gadget purchase decisions on the Shopee marketplace. Theoretical contribution/Originality: Respondents are more likely react positively to information that is considered trustworthy and honest. Practitioner/Policy implication: This finding is important for sellers and Shopee to improve online customer reviews' quality in increasing gadget product purchases. Research limitation: Due to the utilization of a convenience sampling method and a limited number of participants, the findings from this study cannot be applied to the entire population.
Going Green: How Consumption Values Lead to Green Consumption Behavior in Z Generation Lastriany, Fadilla; Sulistiobudi, Rezki Ashriyana; Sulastiana, Marina
Annals of Management and Organization Research Vol. 3 No. 1 (2021): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i1.1207

Abstract

Purpose: Consumption of plastic, especially single-use ones, is seen today as one of the leading environmental problems since it is used for a very short time and takes hundreds of years to decompose. At the same time, there has been a growing awareness to consume environmentally friendly products and minimize the use of plastic. Similar research has been conducted but in a limited amount in the Z generation context. This study aimed to identify the correlation between green consumption values and green consumption behavior in the Z generation. Research methodology: The variables in this study were measured using the GREEN scale and the ECCB scale. The collected data was analyzed by using correlational methods. The two-stage cluster-random sampling technique was used, and 202 respondents participated in this study. Results: The results showed that there is a significant positive correlation between green consumption value and green consumption behavior at a moderate level. Five indicators of green consumption behavior correlate to green consumption value (recycled products, biodegradability, driving habits/oil dependency, consumer purchase, and reduction in electricity). Limitations: Limitations related to this study were also discussed as its opportunity for further research. Contribution: These findings will empower people to understand how our value will create green consumption behavior, and it will derive following sustainable buying behavior.
Co-Authors Afifah, Livia Khalishta Andrew Gunawan Anissa Lestari Kadiyono Arif, Rizka Fauziah Ayu Dwi Nindyati Azzahra, Haifa Audrey Bagaskara, Bagus Bestari, Nia Prima Caroline Caroline Cecilia, Geby Tan Danurwend, Kalika Nasywa Fadhilah, Najwa Fauziah, Salma Fayruzatiya, Alya Gunawan, Angeliony Adventri Lastriany, Fadilla Marina Sulastiana Muqtafa, Rifa Khoirul Nadeak, Jessica Manna Febriani Puspita Adhi Kusuma Wijayanti Putri, Diana Dyassa Putri, Felita Alysia Sarinastiti, Kania Syam, Gian Kautsar Winarno, Naura Lakeisha Ziva, Friska Nuralita