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The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Aulia Marhamah; Btari Mariska Purwaamijaya; Rusani Jaelani
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59250

Abstract

The post-pandemic economic recovery is inseparable from the influence of digitalization, the phenomenon of digitalization has an impact on the behavior of consumers who want something quickly, efficiently and flexibly. This also has an impact on consumer behavior patterns in consuming food where people use food delivery services through applications. The fact is that Indonesian people use the delivery service at least once a week. Indonesia is also the largest market share for food delivery services in Southeast Asia. Food delivery service providers in Indonesia are GoFood, GrabFood and ShopeeFood. GrabFood dominates the competition for food delivery services in Southeast Asia but not in Indonesia. This can be a threat to GrabFood because it cannot control the highest market share in Southeast Asia. consumer buying interest. This study used a quantitative method with nonprobability sampling and sample selection was taken with special criteria as many as 90 respondents who were users of the GrabFood application. Data collection used an online questionnaire which was distributed via the Google form link to the respondents. The analytical method used is path analysis to see the mediating effect of buying interest variables with the help of the IBM SPSS 25 program. positive effect on purchasing decisions. Then buying interest is proven to be able to mediate the influence of digital campaigns on purchasing decisions.
Redesign User Interface (UI) and User Experience (UX) of Ikan Giling Segar Website with Design Thinking Method to Increase User Interest Husniyah, Nadiyah; Guntara, Rangga Gelar; Jaelani, Rusani
Jurnal Teknologi Informasi dan Pendidikan Vol. 17 No. 2 (2024): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtip.v17i2.843

Abstract

In this era, digital transformation in business is increasing. One of the businesses that participated in the transformation and was studied in this research is Sabrina Store, which sells groundfish through its website, Ikan Giling Segar. Even so, challenges arise related to website design that is not optimal. This research is included in the Research and Development (R&D) research type. It uses design thinking methods to improve the appearance of the website design so that user interest also increases. Data were collected through questionnaires and related literature. Pre-questionnaires and questionnaires were conducted after the redesign using the User Experience Questionnaire (UEQ) method with respondents from potential users in East Java, as well as usability testing of the redesigned prototype. Results showed that five aspects of UEQ were below average before the redesign. However, after the redesign, all aspects improved. Usability and UEQ testing also showed that the redesign improved user interest and experience. Thus, using design thinking and R&D methods can provide holistic solutions to improve the UI / UX of online business websites with positive results.
Application of Location-Based Service (LBS) in The Information System for Determining The Location of Craft Shops in The City of Tasikmalaya Based on Android Cahyadi, Cepi; Jaelani, Rusani
Internet of Things and Artificial Intelligence Journal Vol. 4 No. 3 (2024): Volume 4 Issue 3, 2024 [August]
Publisher : Association for Scientific Computing, Electronics, and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/iota.v4i3.801

Abstract

Information is data that is necessary and essential in the era of technological development. One of the information needs is to find the location of craft shops in Tasikmalaya City, especially for foreigners who need information to buy craft products who do not know the location. Currently, information is only created manually through official documents in the form of paper posted on walls or in public places where people gather. Based on the description of the problems obtained, it is necessary to improve services in the information sector, designing a manual craft shop location search information system which will be developed into a technology-based digital information system using the Android Studio application and MySQL database. With the Location Service (LBS) and Global Positioning System (GPS) methods, with this system, users will be given location information and routes to their destination points easily to craft shop locations in Tasikmalaya City. All of these systems provide convenience in conveying information on searching for the location of craft shops in the city of Tasikmalaya.
PENGARUH PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN FESYEN BERKELANJUTAN BERBAHAN KATUN PADA PENGGUNA TIKTOK Alby Silmi Maulidan; Rusani Jaelani; Syti Sarah Maesaroh
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11285

Abstract

Penelitian ini menggunakan teknik regresi linier berganda untuk menganalisis hubungan antara persepsi, sikap, dan keputusan pembelian fesyen berkelanjutan berbahan katun oleh mahasiswa asal Tasikmalaya yang aktif di TikTok. Tujuan penelitian adalah mengkaji pengaruh persepsi dan sikap terhadap keputusan pembelian produk fesyen berkelanjutan berbahan katun. Menggunakan pendekatan kuantiatif jenis survei dengan teknik pengumpulan data sekunder dan primer dikumpulkan dari 144 responden yang dipilih secara purposif sampel. Analisis dilakukan menggunakan SPSS versi 25 untuk Windows. Hasil penelitian menunjukkan bahwa persepsi (X1) dan sikap (X2) berpengaruh positif signifikan terhadap keputusan pembelian (Y). Koefisien determinasi regresi sebesar 0,485 mengindikasikan bahwa 48,5% variasi dalam keputusan pembelian dijelaskan oleh persepsi dan sikap, sementara faktor lain mempengaruhi 51,5% sisanya. Temuan ini menunjukkan bahwa persepsi dan sikap konsumen sangat memengaruhi keputusan pembelian produk fesyen berkelanjutan. Persepsi positif terhadap kualitas dan manfaat lingkungan produk membentuk sikap yang mendukung, yang pada akhirnya mendorong perilaku pembelian. Oleh karena itu, perusahaan perlu menekankan kualitas dan manfaat lingkungan produk untuk membentuk persepsi positif, mengubah sikap konsumen, dan mengurangi kesenjangan antara sikap positif dan perilaku pembelian produk fesyen berkelanjutan berbahan katun.
Website-Based Retail Sales Monitoring System at Purbaratu Market Cooperative, Tasikmalaya City Cahyadi, Cepi; Jaelani, Rusani; Arfian, Andi
Internet of Things and Artificial Intelligence Journal Vol. 4 No. 4 (2024): Volume 4 Issue 4, 2024 [November]
Publisher : Association for Scientific Computing, Electronics, and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/iota.v4i4.817

Abstract

Purbaratu Market is a gathering place for traders and buyers who always have buying and selling transactions every day. This market has a cooperative to monitor everything in the market, but the retail sales transaction process system in the current cooperative is still traditional in the buying and selling of merchandise, therefore, transactions need to be monitored carefully and quickly to find out transactions consisting of various types of goods, so it requires accuracy in recording the type and number of products sold, Based on the description of existing problems, an increase in services in the field of computerization is carried out. That is, this traditional system will be developed into a digital system in the form of a monitoring system for Retail Sales of the Purbaratu market cooperative. This technology is made using PHP and MySQL databases. The purpose of planning this application is to provide convenience in the process of transactions and processing retail sales data in the Purbaratu market cooperative.
Pelestarian Permainan Tradisional Melalui Workshop Instruktur Kampung Wisata di Tasikmalaya Heri Yusuf, Muslihin; Rusani, Jaelani; Ridha, Mustaqim
Jurnal Abdidas Vol. 5 No. 6 (2024): Desember
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i6.1070

Abstract

Seiring dengan pesatnya perkembangan teknologi, permainan tradisional semakin jarang dimainkan, dan banyak yang mulai terlupakan. Untuk melestarikan budaya tersebut, diadakan pengabdian di wilayah Tasikmalaya dengan tujuan menciptakan sebuah kampung wisata yang mengangkat kembali permainan tradisional. Pengabdian berlangsung selama delapan bulan, dengan fokus pada pendataan dan pemetaan permainan tradisional yang ada di kampung wisata Salapan. Pendataan dilakukan secara langsung kepada masyarakat di kampung wisata Salapan yang akan dijadikan destinasi wisata budaya. Permainan-permainan yang ditemukan, diperkenalkan dan dilestarikan melalui program-program yang mendukung keberlanjutan budaya setempat. Hasil dari kegiatan pengabdian ini adalah terbentuknya sebuah kampung wisata yang menjadi pusat pelestarian permainan tradisional, sehingga tidak hanya masyarakat lokal yang kembali mengenalnya, tetapi juga mampu menarik minat pengunjung dari luar daerah. Dengan demikian, permainan tradisional yang hampir hilang dapat kembali dikenal dan diapresiasi oleh generasi muda maupun wisatawan yang tertarik dengan kekayaan budaya Nusantara.
Pelatihan, Pemberdayaan Wasit dan Dampaknya Terhadap Prestasi Atlet Jaelani, Rusani
Jurnal Keolahragaan Vol 8, No 1 (2022): April
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.053 KB) | DOI: 10.25157/jkor.v8i2.7362

Abstract

Pelatihan bagi Wasit merupakan salah satu upaya meningkatkan pengetahuan, keterampilan dan sikap. Namun demikian pelatihan tanpa pemberdayaan tidaklah mungkin meningkatkan kinerja wasit dan berimbas pada prestasi atlet. Tujuan penelitian ini untuk mengetahui hasil pelatihan terhadap pemberdayaan dan prestasi olahraga serta dukungan dari pelatihan dan pemberdayaan dampaknya terhadap prestasi atlet. Metode penelitian menggunakan metode survey dengan desain cross sectional survey. Hasil penelitian mengungkapkan bahwa pelatihan berpengaruh terhadap pemberdayaan dan prestasi atlet. Sedangkan pemberdayaan wasit tidak berpengaruh terhadap prestasi atlet. Pelatihan dan pengembangan merupakan salah satu upaya yang harus dilakukan oleh organisasi dalam meningkatkan pengetahuan, keterampilan dan kepribadian pada SDM yang terlibat di dalam pembinaan prestasi atlet.  Pelatihan SDM mutlak diperlukan untuk semua SDM Keolahragaan bukan hanya untuk wasit karena peran seluruh SDM dalam mendukung prestasi atlet mutlak diperlukan.
Metode Simple Additive Weighting (SAW) dalam Menentukan Pengrajin Tikar Terbaik di Kota Tasikmalaya Cahyadi, Cepi; Sahat H Simarangkir, Manase; Jaelani, Rusani
Journal of Information System & Business Management (ISBM) Vol. 2 No. 1 (2024)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/isbm.v2i1.40

Abstract

Untuk meningkatkan kompetensi para pengrajin di Kota Tasikmalaya, diperlukan sistem untuk pendukung keputusan dalam menentukan pengrajin unggul berdasarkan kriteria pembobotan. Saat ini, proses penilaian masih belum memiliki nilai yang jelas dan seringkali bersifat subyektif dari lembaga terkait. Metode SAW, yang juga dikenal sebagai metode dengan penjumlahan terbobot, memiliki konsep dasar yaitu mencari berapa penjumlahan terbobot dari rating kinerja setiap alternatif untuk semua atribut. Kriteria yang digunakan untuk menilai pengrajin di Tasikmalaya meliputi rata-rata nilai produk, harga, kualitas, kekuatan, kedisiplinan, tanggung jawab, dan kejujuran dengan nilai peringkat tertinggi pertama sebesar 0,980, peringkat tertinggi kedua sebesar 0,788, peringkat tertinggi ketiga sebesar 0,785 dan peringkat tertinggi keempat sebesar 0,768. Nilai lebih besar menunjukkan bahwa alternatif tersebut lebih terpilih. Dalam kasus penentuan pengrajin unggul di Tasikmalaya, hasil penilaian menggunakan Simple Additive Weighting menunjukkan perbedaan yang signifikan saat proses perangkingan dibandingkan dengan penilaian sebelumnya.
Contemporary Approaches to Halal and Sustainable Eco-Tourism: A Study of Community-Based Tourism in Ganoang and Puncak Mas Muslimin; Dede Aji Mardani; Aja Rowikarim; Rusani Jaelani; Fatimah Kacem
MILRev: Metro Islamic Law Review Vol. 4 No. 2 (2025): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v4i2.10120

Abstract

Tourism is a vital industry that creates job opportunities and allows for economic development in the halal tourism sector. Tasikmalaya and Bandar Lampung are two regions in Indonesia that can be potentially developed for nature-mountain tourism, with Mount Ganoang and Puncak Mas as the natural assets. This research identifies the potential of Mount Ganoang and Puncak Mas as sustainable and community-based ecotourism by employing a descriptive method with qualitative analysis techniques and a legal anthropological approach. Primary data was collected through interviews, observations, and field measurements. The results show that based on the tourism suitability index, the physical conditions of Mount Ganoang and Puncak Mas carry the potential adequate for development through improved management and human resources as community-based halal ecotourism. Halal ecotourism, which presents nature as a destination, supports the economic circulation of the community with many people involved in economic activities from tourism despite basic differences in capital, ownership, and juridical aspects (Local Regulation concerning Values No.7 of 2014 and Lampung Provincial Regulation No. 2 of 2008 concerning the Preservation of Lampung Culture. This research offers a strategic recommendation for developing sustainable and inclusive halal ecotourism models that respect local regulations and cultural values in Tasikmalaya and Bandar Lampung.
Integrating Islamic Values into General Subjects in Elementary Schools: A Holistic Approach to Character Education Hidayat, Syarip; Sutisna, Aang; Jaelani, Rusani
Journal of Innovation and Research in Primary Education Vol. 4 No. 4 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v4i4.2036

Abstract

The integration of Islamic values into general subjects at the elementary level is increasingly recognized as a necessary approach to fostering balanced intellectual, moral, and spiritual development among students. This study aims to explore the role and implementation of such integration as a means of forming holistic character in young learners. This research adopts a literature review method, synthesizing data from scholarly books, journal articles, and research reports relevant to the integration of Islamic values in general education. The review focuses on theoretical concepts, previous empirical findings, implementation strategies, and current challenges. The findings reveal three key pillars essential to successful integration: (1) enhancing students' contextual understanding of Islamic values by linking them to relevant content in subjects such as Mathematics, Science, Social Studies, and Language; (2) fostering holistic character development by embedding ethical and spiritual dimensions into cognitive learning; and (3) identifying effective strategies to address implementation challenges, including teacher training, curriculum development, and the cultivation of a religious school culture. Despite barriers such as limited teacher capacity, insufficient instructional materials, and perceived curriculum overload, the integration of Islamic values has shown significant potential to close the gap between religious and secular education. Through targeted interventions—such as professional development, integrative textbooks, and community involvement—schools can create environments that promote ethical behavior, critical thinking, and spiritual awareness simultaneously. The study concludes that Islamic values integration in general subjects is not merely an educational enrichment, but a transformative strategy for shaping morally grounded and intellectually capable future generations.