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All Journal Journal of Economic, Bussines and Accounting (COSTING) Kalam Cendekia: Jurnal Ilmiah Kependidikan Indonesian Journal of Digital Business
Rusani Jaelani
Universitas Pendidikan Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Aulia Marhamah; Btari Mariska Purwaamijaya; Rusani Jaelani
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59250

Abstract

The post-pandemic economic recovery is inseparable from the influence of digitalization, the phenomenon of digitalization has an impact on the behavior of consumers who want something quickly, efficiently and flexibly. This also has an impact on consumer behavior patterns in consuming food where people use food delivery services through applications. The fact is that Indonesian people use the delivery service at least once a week. Indonesia is also the largest market share for food delivery services in Southeast Asia. Food delivery service providers in Indonesia are GoFood, GrabFood and ShopeeFood. GrabFood dominates the competition for food delivery services in Southeast Asia but not in Indonesia. This can be a threat to GrabFood because it cannot control the highest market share in Southeast Asia. consumer buying interest. This study used a quantitative method with nonprobability sampling and sample selection was taken with special criteria as many as 90 respondents who were users of the GrabFood application. Data collection used an online questionnaire which was distributed via the Google form link to the respondents. The analytical method used is path analysis to see the mediating effect of buying interest variables with the help of the IBM SPSS 25 program. positive effect on purchasing decisions. Then buying interest is proven to be able to mediate the influence of digital campaigns on purchasing decisions.
Analisis Kebiasaan Guru Dalam Menyusun Rencana Pelaksanaan Pembelajaran di Sekolah Dasar Negeri Tingtin Sumartini; Deden Taopik; Windhi Widhiyanti; Heri Yusuf Muslihin; Rusani Jaelani
Kalam Cendekia: Jurnal Ilmiah Kependidikan Vol 12, No 1 (2024): Kalam Cendekia: Jurnal Ilmiah Kependidikan
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkc.v12i1.82236

Abstract

This research is based on the fact that many teachers in learning activities still use lesson plans/teaching modules downloaded from the internet or purchased from third parties. This research aims to determine teachers' habits in making RPP/MA from 19 schools in the West Java region. This research uses descriptive qualitative methods. Data was generated from interviews and surveys with data analysis techniques using data reduction, data presentation, drawing conclusions. Based on research results, teachers' habits in compiling lesson plans are mostly downloaded from the internet. The notes resulting from data analysis are as follows: of the 19 samples of lesson plans resulting from making your own as many as 2 samples (10%) and lesson plans resulting from downloading from the internet as many as 17 samples (90%), with the reason that 35% do not have time, 6% have too many tasks. teachers and 59% downloaded the RPP which they felt was practical. The conclusion from the research is that most teachers download lesson plans from the internet for practical and time-effective reasons, then modify them according to school conditions.
PENGARUH PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN FESYEN BERKELANJUTAN BERBAHAN KATUN PADA PENGGUNA TIKTOK Alby Silmi Maulidan; Rusani Jaelani; Syti Sarah Maesaroh
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11285

Abstract

Penelitian ini menggunakan teknik regresi linier berganda untuk menganalisis hubungan antara persepsi, sikap, dan keputusan pembelian fesyen berkelanjutan berbahan katun oleh mahasiswa asal Tasikmalaya yang aktif di TikTok. Tujuan penelitian adalah mengkaji pengaruh persepsi dan sikap terhadap keputusan pembelian produk fesyen berkelanjutan berbahan katun. Menggunakan pendekatan kuantiatif jenis survei dengan teknik pengumpulan data sekunder dan primer dikumpulkan dari 144 responden yang dipilih secara purposif sampel. Analisis dilakukan menggunakan SPSS versi 25 untuk Windows. Hasil penelitian menunjukkan bahwa persepsi (X1) dan sikap (X2) berpengaruh positif signifikan terhadap keputusan pembelian (Y). Koefisien determinasi regresi sebesar 0,485 mengindikasikan bahwa 48,5% variasi dalam keputusan pembelian dijelaskan oleh persepsi dan sikap, sementara faktor lain mempengaruhi 51,5% sisanya. Temuan ini menunjukkan bahwa persepsi dan sikap konsumen sangat memengaruhi keputusan pembelian produk fesyen berkelanjutan. Persepsi positif terhadap kualitas dan manfaat lingkungan produk membentuk sikap yang mendukung, yang pada akhirnya mendorong perilaku pembelian. Oleh karena itu, perusahaan perlu menekankan kualitas dan manfaat lingkungan produk untuk membentuk persepsi positif, mengubah sikap konsumen, dan mengurangi kesenjangan antara sikap positif dan perilaku pembelian produk fesyen berkelanjutan berbahan katun.
Co-Authors Alby Silmi Maulidan Aulia Marhamah Btari Mariska Purwaamijaya Deden Taopik Maesaroh, Syti Sarah Muslihin, Heri Yusuf Tingtin Sumartini Windhi Widhiyanti