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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business BJRM (Bongaya Journal of Research in Management) Education, Language, and Culture Journal Journal of Career Development Journal of Entrepreneur, Business and Management LITERA ABDI: Jurnal Pengabdian Masyarakat Celebes Journal of Community Services International Conference On Association Of Indonesian Entrepreneurship Study Programs
Mariani Alimuddin, Mariani
Universitas Megarezky
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : International Conference On Association Of Indonesian Entrepreneurship Study Programs

 1 
Analysis of Determinants of the Use of Financial Technology (E-Wallet) among Generation Z Poddala, Paramita; Alimuddin, Mariani; Bine', Enjelin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 2 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This study presents a Determinant Analysis of the Use of Financial Technology (e-wallets) among Generation Z. Multiple regression analysis methods process the qualitative data used in this research. We used an explanatory research design based on our tests' results. The study asserts that convenience (X1), satisfaction (X2), security (X3), and promotions (X4) influence the use of e-wallets, suggesting that generation Z frequently utilizes financial technology (E-Wallet) for account management, money transfers, and real-time financial activity monitoring. The study uses the following keywords: E-Wallet, Convenience, Satisfaction, Security, Promotion, and Generation Z
Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
Implementation of Digital Marketing Ethics at CV. Yhave International Co. Ltd Mariani Alimuddin; Ifah Finatry Latiep; Paramita Poddala
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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This research examines the application of ethics in digital marketing at CV. Yhave International Co. Ltd, Makassar. The primary focus is on how ethics are implemented in digital marketing campaigns to address challenges and leverage opportunities. This study uses a qualitative approach with interview techniques, participatory observation, and document analysis. The results show that CV. Yhave is committed to transparency, personal data protection, social responsibility, and compliance with regulations. Steps taken include privacy policies, honest information disclosure, and support for relevant social issues. This research provides practical guidelines for other companies in managing their digital marketing ethics.
Co-Authors Abdul Razak Munir Achmad, Ho Zhu Ve Yasmin Agus Ismail Ahmad Farhan Aminah Djunaid Angga Wiyanto, Muhammat Bine', Enjelin Gunawan B I Ifah Finatry Latiep Nur Kadrianto Nurjanna Hayati Husain Pahrul, Pahrul Paramita Poddala Paramita Poddala Paramitha Poddala Paramitha Poddala Poddala, Paramita Poddala, Paramitha Wahyu Munandar Wiyanto, Muhammat Angga