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All Journal JRK (Jurnal Riset Komunikasi) Jurnal Scientia Journal of Business Studies and Management Review Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Multidisiplin Sahombu Society
Ronny Yudhi Septa Priana, Ronny Yudhi
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Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Seksualitas Dan Komoditas Dibalik Tubuh Perempuan Dalam Iklan (Analisis Semiotika Terhadap Komoditas Tubuh Perempuan Dalam Iklan) Septa Priana, Ronny Yudhi
Jurnal Riset Komunikasi Vol 7, No 1 (2016): JRK Vol 7 No. 1 Juni 2016
Publisher : Prodi Ilmu Komunikasi FISIP Untirta

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Abstract

Komodifikasi seksualitas tubuh perempuan dalam sebuah tayangan iklan dianggap sebagai hal yang lumrah dan diyakini merupakan suatu kewajaran. Hal ini tidak terlepas dari budaya patriaki kita yang sangat kental, yang nyudutkan pada tindakan laki-laki terhadap perempuan semata pada alat pertukaraan, artinya perempuan untuk mendapatkan suatu nilai harus melalui pertukaran. Penelitian ini bertujuan melihat bagaimana kemudian media menempatkan perempuan dalam kaitan ekonomi politik media, dan bagaimana sesungguhnya realitas dan kedudukan perempuan tersebut di masyarakat. Penelitian ini menggunakan analisis semiotika Roland Barthes untuk melihat konstruksi perempuan pada iklan melalui Kode-kode semiotik pada sebuah iklan. Data Penelitian adalah sebuah iklan yang dianggap mengesploitasi tubuh perempuan dan mengkomodifikasikannya dalam betuk tayangan iklan televisi dalam hal ini peneliti memilih Iklan Cat Avian sebagai objek penelitian. Berdasarkan hasil analisis dari kode-kode yang digunakan dalam iklan, memperlihatkan bahwa media lebih cenderung menempatkan diri pada motif ekonomi yang dibangun dalam kapiltalisme media yang berujung pada suksesnya iklan tanpa menghiraukan pada aspek etika, kesan eksploitasi dalam adegan iklan sangatlah kental, serta kecenderungan pelecehan pada perempuan secara tidak sadar menjadi suatu pemahaman yang biasa, baik dalam kalangan perempuan itu sendiri yang baik secara sadar ataupun tidak kemudian tidak empermasalahkannya. Oleh karenanya ketegasan akan regulator terhadap kode etik periklanan haruslah menjadi kunci utama untuk menekan pada pelanggaran iklan seperti ini. Kata Kunci : Komodifikasi, Seksualitas, Semiotika, Roland Barthes,
THE IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC Ronny Yudhi Septa Priana; Tri Djoko Sulistiyo; Theresia Theresia
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.515 KB) | DOI: 10.22437/jbsmr.v5i2.19087

Abstract

The purpose of this study was to find out how the impact of Sales Promotion and Consumer Trust on Staycation Interest in Jakarta four-star hotel during Covid-19 pandemic. The research method used is descriptive quantitative research method using a sample of 100 respondents and 16 statements. Sales Promotion with a mean of 3.50 is in the very good category, Consumer Trust with a mean of 3.52is also in the very good category, and Staycation Interest with a mean of 3.36 is in the very high category. Sales Promotion has an effect on staycation interest by 16% and the remaining 84% is influenced by other variables not examined in this study. Consumer Trust has an effect on staycation interes by 43.5% and the remaining 56.5% is influenced by other variables not examined in this study. Sales Promotion and Consumer Trust have an influence on Staycation Interest by 45.1% and the remaining 54.9% is influenced by other variables not examined in this study.
THE EFFECTIVENESS OF DELIVERING INFORMATION AND SOCIAL MESSAGES THROUGH RADIO PROGRAMS DURING THE COVID-19 PANDEMIC Ronny Yudhi Septa Priana; Husnan Nurjuman
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.002 KB) | DOI: 10.22437/jbsmr.v6i1.21500

Abstract

This study explores the effectiveness of social messages conveyed by broadcasters in radio broadcast programs in changing the mindset of the listener community in dealing with the corona pandemic period (Covid 19). The object of research in this study is the capture power and changes in social attitudes of the people who live in the Serang Regency, especially those who listen to the radio. At the same time, the radio research subject is the Local Public Broadcasting Institute (LPPL) Serang Regency, which is located in Serang. The research data comes from the results of observations and interviews conducted by researchers on exposure to the message content conveyed by the announcer. The method used in this research is a survey to see how the community as listeners catches the message conveyed by the broadcaster as a message communicator and whether the listener community can accept the message. Research data in the form of findings in the field and the results of interviews complement the study's results. Through this research, researchers hope to get information about the program's effectiveness in delivering messages, especially during the current corona epidemic. The study's results are expected to be a reference, especially those that examine the effectiveness of broadcast programs on radio, the exposure of messages conveyed by broadcasters through radio broadcast programs, and recommendations for selecting the right media for delivering information.
MOSQUE DA'WAH COMMUNICATION MANAGEMENT IN FOSTERING MILLENNIAL CONGREGATION (CASE STUDY OF NURUL IMAN MOSQUE BLOK M SQUARE Husnan Nurjuman; Ronny Yudhi Septa Priana; Dewi Nursyamsiah
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.539 KB) | DOI: 10.22437/jbsmr.v6i1.21501

Abstract

The aim of this study was to analyze the da’wah activities carried out by DKM Nurul Iman. The research used the management activities POLC (Planning, organizing, leading, and controlling) by Stephen Robbins. Used a qualitative-descriptive approach with a case study method. Data collections are derived from interviews, observations, literature studies, the social media activities of Nurul Iman Blok M Square Mosque, and other supporting documents. The results showed that the dakwah communication management activities carried out by DKM Nurul Iman were due to cooperation with da'wah partners, such as preachers, majelis taklim, and study communities managed by young people (millennials). In every stage of the activity process, starting from planning, organizing, leadership, and controlling activities, DKM Nurul Iman always invites da'wah partners to participate. As a facilitator of dawah activities, the mosque collaborates with millennial creative ideas to produce da'wah material that can change the tendency of negative millennial behavior to be more conservative in a bandage of Islamic values.
THE EFFECTIVENESS OF SALES PROMOTION AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF FLASH COFFEE INDONESIA Husnan Nurjuman; Andhalia Liza Marie; Ronny Yudhi Septa Priana
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

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Abstract

In Jakarta itself, coffee shops are growing and getting more and more, so that every coffee shop is competing with each other to get regular customers by making various kinds of interesting promos. Usually every coffee shop has a way to make the promo sound interesting. Therefore, researchers conducted this study with the aim to determine the effect of Sales Promotion (X1) and Quality of Service (X2) of the Customer Satisfaction Flash Coffee Indonesia (Y). This study used a sample of 97 respondents who were measured using a questionnaire consisting of 25 statements. The tests carried out in this study were validity tests, reliability tests, descriptive statistical analysis, coefficient of determination, simple linear analysis, multiple linear analysis, correlation tests and hypothesis testing. Based on the research that has been done, namely Sales Promotion conducted by Flash Coffee Indonesia with a mean of 3.36 in the very good category, Service Quality at Flash Coffee with a mean of 3.55 in the very good category, and Customer Satisfaction Flash Coffee with a mean of 3.35 in the very satisfied category. Sales Promotion has a fairly strong relationship with Customer Satisfaction. Service Quality has a strong relationship with Customer Satisfaction. Sales Promotion (X1) has an influence on Customer Satisfaction Flash Coffee (Y) by 34.6% and the remaining 65.4% is influenced by other factors not examined in this study. Quality of Service (X2) to give effect to the Customer Satisfaction Flash Coffee (Y) amounted to 45.1% and the remaining 54.9% influenced by other factors not examined in this study. Sales Promotion and Service Quality together affect Customer Satisfaction Flash Coffee by 48.4% and the remaining 51.6% is influenced by other factors not examined in this study.
MEDIA PR MANAGEMENT IN AN EFFORT TO FULFILL THE NEED FOR PUBLIC INFORMATION (CASE STUDY AT SULTAN AGENG TIRTAYASA UNIVERSITY) Husnan Nurjuman; Ronny Yudhi Septa Priana
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

This study describes how the management of public relations media, especially social media, in an effort to fulfill information to the public. The public relations media referred to in this study is the social media used by the public relations of Sultan Ageng Tirtayasa University, including. Public Relations of Sultan Ageng Tirtayasa University is a special section that carries out the function of conveying all forms of information to the academic community as internal public and the general public as external public. The information presented is in the form of campus activities and policies through the media they manage. This research is a descriptive qualitative research with a case study approach. Researchers conducted an analysis of Untirta's public relations media management activities using the four step Public Relations concept presented by Cutlip et al., (2009). The data collection technique uses in-depth interviews conducted with the PR media work team and is supported by relevant documents. The results of the study revealed that to meet the needs of public information, the public relations of Sultan Ageng Tirtayasa University (Untirta) carried out several stages of the process in the form of gathering and analyzing information to be conveyed, planning and strategy for conveying information, realizing the delivery of information, and evaluating the effects of information through coordination and monitoring.
Discourse Analysis Of Shopee Advertising "Cod Cek Dulu" Ronny Yudhi Septa Priana; Husnan Nurjuman; Tri Djoko Sulistiyo
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

This research aims to reveal the meaning of the message in the Shopee advertisement "COD Cek Dulu" using Teun A. Van Dijk's discourse analysis model. This research uses a content analysis approach to advertising content discourse with this research data in the form of pieces of Shoppe advertisements "COD Cek Dulu". The research results show that the advertisement uses a complete advertising discourse structure in the form of a Superstructure consisting of headline, illustration, body copy and signature. Micro structure consists of words, sentence choices and language style and macro structure consisted of the meaning and message conveyed. Shopee's advertising discourse "COD Cek Dulu" aims to inform and persuade consumers about new programs and services from Shopee while improving consumer image and trust
Digital Literacy and Social Media Awareness among Adolescents: A Case Study on Adolescents in Serang City Nurjuman, Husnan; Priana, Ronny Yudhi Septa
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i3.583

Abstract

The development of digital technology has encouraged teenagers to become active users of social media in their daily lives. However, the high intensity of use is not always accompanied by adequate awareness of ethics, information security, and the social impact of digital activities. This study aims to analyze the level of awareness of teenagers in using social media and how digital literacy affects their mindset and behavior in the digital space. This study uses a qualitative approach with a case study method in Serang City. Data were collected through in-depth interviews with 12 teenagers aged 15–18 years from various educational backgrounds, as well as observations of their social media usage habits. Data analysis was carried out thematically to identify patterns of awareness, understanding of digital risks, and reflective abilities in interacting on social media. The results of the study show that most teenagers have a functional understanding of social media, but have not shown critical awareness of its impact, both on themselves and their social environment. The digital literacy they have tends to be technical and comes from personal experience or peer environment, while support from family and formal education is still minimal. This study recommends the importance of integrating digital literacy education into the school curriculum and strengthening the role of the family in forming a healthy and responsible social media culture
Mengungkap Budaya Baru Penyiaran Radio: Analisis Perubahan dalam Produksi, Distribusi, dan Konsumsi Program Radio Priana, Ronny Yudhi Septa; Sjuchro, Dian Wardiana; Fitriana, Rina
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.827

Abstract

This study explores the emergence of a new culture within the radio broadcasting industry, focusing on transformations in radio programs' production, distribution, and consumption. The new culture refers to shifts driven by digital transformation, significantly altering media practices. While previous studies have largely examined digitalization in mainstream or commercial media, little attention has been given to its impact on government-owned and community-based radio stations. To address this gap, the study employs a qualitative case study approach, examining two local broadcasting institutions in Indonesia: Serang Gawe FM, a Local Public Broadcasting Institution (LPBI; Lembaga Penyiaran Publik Lokal or LPPL) operated by the Serang Regency Government, and TiRTA FM, a student-run community radio station at Sultan Ageng Tirtayasa University. Data were collected through in-depth interviews and limited participatory observation, and analyzed through coding and thematic interpretation. Findings reveal that integrating internet-based technologies and social media has introduced new cultural practices in broadcasting. These include using social media to promote programs, conduct live streams, and distribute content via audio streaming platforms, resulting in greater audience reach and enhanced interactivity. The digital transformation has redefined the roles of broadcasters and listeners, fostering more participatory and dynamic communication. Furthermore, it enables local radio stations to connect with audience segments beyond the limitations of traditional FM signal coverage. This study contributes to ongoing discussions on media convergence and digital transformation by demonstrating that these developments are both technological and cultural. It emphasizes the importance of institutional adaptability and highlights the evolving relationship between media producers and audiences in the digital era.
Co-Authors Andhalia Liza Marie Dewi Nursyamsiah Dian Wardiana Sjuchro Husnan Nurjuman Husnan Nurjuman Nurjuman, Husnan Rina Fitriana, Rina Theresia Theresia Tri Djoko Sulistiyo Tri Djoko Sulistiyo