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Analysis of The Potential Bankruptcy of Beginning Entrepreneurs Using The Altman Z-Score, SpringateOhlson, Grover, and Zmijewski Methods In The Middle Of The Covid-19 Pandemic Teuku Isnaini; Cut Yusnidar; Boihaki Boihaki
Jurnal Ilmu Sosial Mamangan Vol 11, No 2 (2022): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v11i2.7010

Abstract

This study uses the Altman Z Score, Springate, Ohlson, Grover, and Zmijewski methods to measure the potential for bankruptcy for Aceh beginner entrepreneurs registered with the Cooperatives, Small and Medium Enterprises Office in 2022. The purpose of this study is to analyse and test whether there are differences in the calculation results between Altman, Springate, Ohlson, Grover, and Zmijewski methods when used to predict the bankruptcy of business actors in 2022, as well as the most accurate method in predicting the bankruptcy of businesses registered as SMEs in 2022. The population used in this study is all Aceh beginner entrepreneurs registered in the Department of Cooperatives, SMEs in 2022, selected with certain criteria using the objective sampling method. The data in this study is quantitative data with survey data sources, namely secondary from the Annual Financial Reports published by the Cooperatives and SMEs Office in 2022. The data acquisition technique uses documentation techniques. The data analysis method used descriptive statistical methods, normality tests, and hypothesis testing using a paired sample t-test to test the accuracy of the method. The data analysis method used descriptive statistical techniques, normality tests, hypothesis testing with paired sample t-test and accuracy of prediction methods. The results obtained showed that there were significant differences between the methods of Altman, Springate, Ohlson, Grover, and Zmijewski, and there were methods with the highest level of accuracy, namely the Grover model of 90.17%.
ANALISIS KOMUNIKASI PEMASARAN DAN SISTEM PELAYANAN MEDIA ONLINE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus pada Produk Smart Phone di Kecamatan Mutiara Timur Kabupaten Pidie) Syaryulis, Syaryulis; Yusnidar, Cut; Isnaini, Teuku
Jurnal Ekobismen Vol 4, No 1 (2024): Januari 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i1.1701

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran  dan sistem pelayanan media  online dengan  keputusan pembelian. Sampel dalam penelitian ini sebanyak 100 orang, data dikumpulkan dengan penyebaran kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh persamaan regresi sebagai berikut: Y  =   4.351  +  0.474X1 + 0.371X2.Nilai koefisien korelasi  (R) sebesar 91,1% dapat memberikan pengertian ada hubungan antara faktor komunikasi pemasaran  dan sistem pelayanan media  online dengan  keputusan pembelian. Nila koefisien diterminasi (R2) adalah  sebesar  83% dapat memberikan pengertian ada pengaruh yang signifikan antara  faktor komunikasi pemasaran  dan sistem pelayanan media online dengan keputusan pembelian. Pengaruh komunikasipemasaran  dan sistem pelayanan media online sebesar 83% berpengaruh secara siginifikan (sig. 0,000) terhadap keputusan pembelian. Berdasarkan uji T dan uji F  maka keputusan penelitian ini diperoleh F-hitung lebih besar dari   F-tabel, dengan demikian menerima hipotesis ha dan menolak ho.Kata Kunci: Komunikasi Pemasaran, sistem pelayanan media online dan keputusan pembelian
ANALISIS FITUR PRODUK DAN KEUNGGULAN MODEL DEKORASI TERHADAP KEPUTUSAN KONSUMEN MENYEWA PELAMINAN DI KECAMATAN BANDAR DUA Irmayanti, Irmayanti; Isnaini, Teuku; Italina, Cut
Jurnal Ekobismen Vol 4, No 2 (2024): Juni 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i2.2208

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fitur produk dan keunggulan model terhadap keputusan konsumen. Data dikumpulkan dengan penyebaran kuesioner, sampel dalam penelitian ini sebanyak 100 orang responden, analisa data menggunakan regresi linier berganda. Nilai koefisien korelasi sebesar 91.1% dapat memberikan pengertian ada hubungan antara faktor fitur produk dan keunggulan model dengan keputusan konsumen. Sedangkan nilai koefisien diterminasi adalah sebesar 83% dapat memberikan pengertian ada pengaruh yang signifikan antara faktor fitur produk dan keunggulan model dengan keputusan konsumen. Pengaruh fitur produk dan keunggulan modal sebesar 83% berpengaruh secara siginifikan (sig. 0,000) terhadap keputusan konsumen, Uji T diperoleh T-hitung T-tabel. dan Uji F diperoleh F-hitung sebesar 236.028 dan F-tabel pada tingkat kepercayaan 05% diperoleh sebesar 2.31 (tabel F). Berdasarkan hasil uji F tersebut maka keputusan penelitian ini diperoleh F-hitung lebih besar dari F-tabel. Artinya ada pengaruh fitur produk dan keunggulan model berpengaruh terhadap keputusan konsumen.Kata Kunci: Fitur produk, keunggulan model dan keputusan konsumen.  
KARAKTERISTIK PRODUK DAN PROMOSI PENJUALAN TERHADAP TINGKAT PENJUALAN PRODUKACSESORIS SEPEDA MOTOR DI DEALER MAAR MOTOR KABUPATEN PIDIE JAYA Mustaqim, Ahlul; Isnaini, Teuku; Zulfikar, Zulfikar
Jurnal Ekobismen Vol 4, No 1 (2024): Januari 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i1.1697

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh karakteristik produk dan promosi penjualan terhadap tingkat penjualan acsesoris sepeda motor motor roda dua merek Honda pada Dealer Maar Motor Kabupaten Pidie Jaya. Responden dalam penelitian ini sebanyak 100 orang responden, data dikumpulkan melalui penyebaran kuesioner analisis data menggunakan regresi linier berganda. Hasil penellitian diperoleh ersamaan sebagai berikut Y = 4.194 + 0,416 X1+ 0,414 X2. Keputusan variabel karakteristik produk dan promosi penjualan berpengaruh secara signifikan terhadap tingkat penjualan. Uji korelasi hubungan antara variabel dependen dan independen yaitu masing-masing variabel karakteristik produk dan Promosi penjualan terhadap tingkat penjualan. Hasil analisis diperoleh indeks korelasi sebesar 80,7%, dapat dijelaskan bahwa antara variabel karakteristik produk dengan variabel promosi penjualan memiliki hubungan dengan tingkat penjualan. Pengaruh antara karakteristik produk dan promosi penjualan sebesar 65,2% berpengaruh terhadap tingkat penjualan, sehingga dapat disimpulkan naik turunnya tingkat penjualan dipengaruhi oleh faktor karakteristik produk dan promosi penjualan.Kata Kunci: Karakteristik produk, promosi penjualan dan tingkat penjualan
ANALISIS PENERAPAN STRATEGI INTEGRATED MARKETING DAN COMMUNICATION QUALITY TERHADAP TARGET PENJUALAN SEPEDA MOTOR RODA DUA MEREK HONDA PADA DEALER MAAR MOTOR PIDIE JAYA Rizki, Muhammad; Ismayli, Ismayli; Isnaini, Teuku
Jurnal Ekobismen Vol 4, No 1 (2024): Januari 2024
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jeko.v4i1.1699

Abstract

Info ArtikelABSTRAKPenelitian ini bertujuan untuk mengetahui strategi integrated marketing dan communication quality terhadap target penjualan sepeda motor roda dua merek Honda, sampel dalam penelitian ini 100 responden, data dikumpulkan dengan kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh nilai koefisien korelsi  (R) sebesar 74,9% dapat memberikan pengertian ada hubungan antara  integrated marketing  dan communication quality  dengan target penjualan.  Semakin  tingginya nilai yang diperoleh maka semakin erat pula hubungan antara variabel independen yaitu integrated marketing  dan communication quality  dengan variabel dependen, artinya semakin erat pula hubungan masing-masing variabel tersebut. Sedangkan koefisien diterminasi sebesar 63,1% dapat menjelaskan  pengertian, ada pengaruh yang signifikan antara  faktor integrated marketing  dan communication quality   terhadap target penjualan.  Pengaruh variabel integrated marketing  dan communication quality  sebesar  63,1% berpengaruh secara siginifikan terhadap target penjualan,  sedangkan selebihnya 36,9% dipengaruhi oleh faktor lain diluar dugaan persamaan ini. Kata Kunci: Integrated marketing, communication quality dan Terget Penjualan.Riwayat Artikel:Diterima: ……Direvisi: …....Dipublikasikan: …..Nomor DOI 10.47647/JEko.v2i2.590Cara Mensitasi :    Article InfoAbstract This study aims to determine the strategy of integrated marketing and communication quality to target sales of two-wheeled motorcycles brand Honda, the sample in this study was 100 respondents, data were collected by questionnaire, data analysis using multiple linear regression. The results of the study obtained a correlation coefficient (R) of 74.9% which can give an understanding that there is a relationship between integrated marketing and communication quality with sales targets. The higher the value obtained, the closer the relationship between the independent variables, namely integrated marketing and communication quality, and the dependent variable, meaning that the relationship between each of these variables is getting closer. While the termination coefficient of 63.1% can explain the meaning, there is a significant influence between integrated marketing and communication quality factors on sales targets. The influence of integrated marketing and communication quality variables of 63.1% has a significant effect on sales targets, while the remaining 36.9% is influenced by other factors beyond this equation. Keywords: Integrated marketing, communication quality and Sales Target.Article History :Received: ….Revised: ….Published: ….
MSME 5.0: Digital Entrepreneurship Using The Pentahelix Model Bohaiki, Bohaiki; Isnaini, Teuku; Rozali, Rozali
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.7812

Abstract

The development of MSMEs 5.0 in the economic aspect of digitalization must adapt to industrial advances that are increasingly coexisting with technology. As a government program that wants to advance business actors in the current digital era, by educating MSME players. For this reason, it is necessary to collaborate or the role of figures (pentahelix) aims to see the development of Digital-based MSMEs, to see the role of stakeholders in the Pentahelix model and to see the strategy for developing Digital MSMEs. The type of research that will be used in this research is qualitative which is inductive analysis by collecting, compiling and describing various data, and actual information and using SWOT analysis from academics, business people, government, communities and media conducted in Banda Aceh City.
Integral Exploration: Impact and Implications of NFT (Non-Fungible Token) Technology on the Creative and Entertainment Industry Ecosystem in the Digital Era Isnaini, Teuku; Abubakar, Al Asri; Maulana, Aldem
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.7709

Abstract

The urgency of this research is to increase efficiency, transparency and sustainability in increasingly complex and challenging agribusiness supply chains. The aim of this research is to develop an integrated system that combines IoT capabilities in collecting agricultural data in real-time, AI to analyze data and provide recommendations for action, as well as security and transparency guaranteed by blockchain technology. The method used is a mixed methods approach, this approach combines qualitative and quantitative elements to obtain a deeper understanding. A qualitative approach is used to gain a contextual perspective, while a quantitative approach is used to measure performance empirically. This research uses a case study design on a sensor-based agricultural monitoring system because of its ability to provide in-depth and holistic insights. The research population consists of users and stakeholders in sensor-based agricultural monitoring systems. The sample was selected purposively to cover various aspects of the supply chain. Data was collected through in-depth interviews, direct observation, surveys of system users and collection of sensor and transaction data from agricultural monitoring systems. The research results show that the integration of IoT, AI, and blockchain significantly improves operational efficiency in agribusiness supply chains. Implementation of this integrated system resulted in an increase in productivity of up to 22%, a reduction in pesticide use by 35%, an increase in water use efficiency by 30%, and a reduction in operational costs by 18%. Statistical analysis confirmed a strong positive correlation between the use of integrated technology and increased operational efficiency (R=0.85, p<0.01).
Analysis of The Potential Bankruptcy of Beginning Entrepreneurs Using The Altman Z-Score, SpringateOhlson, Grover, and Zmijewski Methods In The Middle Of The Covid-19 Pandemic Isnaini, Teuku; Yusnidar, Cut; Boihaki, Boihaki
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v11i2.7010

Abstract

This study uses the Altman Z Score, Springate, Ohlson, Grover, and Zmijewski methods to measure the potential for bankruptcy for Aceh beginner entrepreneurs registered with the Cooperatives, Small and Medium Enterprises Office in 2022. The purpose of this study is to analyse and test whether there are differences in the calculation results between Altman, Springate, Ohlson, Grover, and Zmijewski methods when used to predict the bankruptcy of business actors in 2022, as well as the most accurate method in predicting the bankruptcy of businesses registered as SMEs in 2022. The population used in this study is all Aceh beginner entrepreneurs registered in the Department of Cooperatives, SMEs in 2022, selected with certain criteria using the objective sampling method. The data in this study is quantitative data with survey data sources, namely secondary from the Annual Financial Reports published by the Cooperatives and SMEs Office in 2022. The data acquisition technique uses documentation techniques. The data analysis method used descriptive statistical methods, normality tests, and hypothesis testing using a paired sample t-test to test the accuracy of the method. The data analysis method used descriptive statistical techniques, normality tests, hypothesis testing with paired sample t-test and accuracy of prediction methods. The results obtained showed that there were significant differences between the methods of Altman, Springate, Ohlson, Grover, and Zmijewski, and there were methods with the highest level of accuracy, namely the Grover model of 90.17%.