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Taviyastuti - Taviyastuti, Taviyastuti -

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Author-ID : 620357

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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PENGARUH FAKTOR PSIKOLOGIS, BUDAYA DAN SITUASIONAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO ALFAMART DI KECAMATAN NGALIYAN, SEMARANG Puspitasari, Amarwati -; Taviyastuti, Taviyastuti -; Saleh, Khairu -
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

PT Sumber Alfaria Trijaya Tbk is one of thecompanies engaged in modern retail withAlfamart store as stores. Consumer Buyingdecision is one measure that can describe theperformance of the company's existence. Thepurpose of this study is to investigate theInfluence of Psychological Factors, Culturaland Situational to Consumer BuyingDecisions in Alfamart Stores in NgaliyanDistrict, Semarang. To get the appropriateresults, this study uses Statistical methodssuch as multiple linear regression method, Ttest, F test and the coefficient ofdetermination (R2). Based on the results ofmultiple linear regression equation Y = 1.673+ 0.227 (X1) + 0.263 (X2) + 0,305 (X3) .Based on the the analysis t value of variablepsychological factors is (2.404), culturalfactors is (2.901) , situational factors is(4.480) having a value greater than t table(1.660) . ANOVA calculation results areknown that the calculated F value (40.980) isgreater than F table (2.700). Then it can beconcluded that these three variables partiallyand simultaneously influence purchasingdecisions. And situational factors (X3) havestrong dominant influence on purchasingdecisions.

PENGENDALIAN KUALITAS LAYANAN JASA PERPUSTAKAAN BERDASARKAN PERSEPSI PENGUNJUNG Utami, Hadiahti -; Barokah, Siti Nur; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol 20, No 2 (2019): JUNI 2019
Publisher : Politeknik Negeri Semarang

The library has a very meaningful role, especially for universities. With good management, the library will have a positive impact on the users it serves. This study aims to determine the level of disparity between service quality perceived by visitors to the services provided by the library management, determine the level of visitor satisfaction with the facilities provided, and find out the quality of Semarang State Polytechnic Library service is still within the control limits. Primary data collection is done through a survey with a closed questionnaire tool obtained from 100 respondents who visited Semarang State Polytechnic Library. The results of research conducted based on the Importance-Performance Analysis show that there are still variables that have below-average performance levels but are of high importance, based on the analysis of the Customer Satisfaction Index (CSI), Library visitor satisfaction index Semarang State Polytechnic as a whole has succeeded in satisfying its visitors by 75.715%, and based on individual control diagrams in the sample indicate that performance variations are not within the limits reasonable (the process is not statistically controlled). Thus the performance of the Semarang State Polytechnic Library Service Quality still needs to be improved and improved.

Influence of Service Quality on Student Satisfaction in Online Learning at the Polines Business Administration Department Riyanto, Makmun -; Taviyastuti, Taviyastuti -; Suroija, Noor -; Zaenuddin, Achmad -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5331

Online learning is a solution that is widely used in Indonesia during the Covid 19 pandemic at all levels/levels of education. Online learning is the main method chosen so that the learning process continues and the transfer of knowledge from teachers to students continues. Even though the application facilities used have varied, it does not mean that all learning processes are going well and satisfying students. Therefore, this research was conducted to find out whether the quality of online learning services in Business Administration majors has satisfied students. This is important to know as an effort to evaluate and improve if there is something that needs to be fixed and also if in the future an online learning process is carried out again. The results of quantitative analysis based on the regression value of each variable shows a positive effect. The first has the greatest influence on student satisfaction is the Empathy variable (X6) which is equal to 0.691, then the Assurance variable (X5) is 0.643, the Ease of use variable (X2) is 0.372, the Responsiveness variable (X4) is 0.340, the Responsiveness variable (X3) is 0.270, and the last is the Website design variable (X1) of 0.047. However, based on the t test, there were only 3 variables that had a significant effect on student satisfaction in online learning during the Covid 19 pandemic, namely the Ease of use variable (X2), the Assurance variable (X5), and the Empathy variable (X6). Judging from the Adjusted R2 value, it is obtained a number of 0.610, which means 61% of the variance of student satisfaction in online learning for the Business Administration Department is explained by the variance of the variables Website design, Easy of use, Reliability, Responsiveness, Assurance, and Empathy, while the rest (100% - 61% = 39%) is explained/influenced by other factors not examined in this study

Influence of Product Quality, Brand Loyalty and Social Media Influencers on Purchase Decisions of Samsung Smartphone Product Ridhowati, Lutfi -; Budi Utaminingtyas, Rara Ririn; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6013

The purpose of this study is to assess the impact of Product Quality, Brand Loyalty, and Social Media Influencers on the Purchase Decision of Samsung smartphone customers in Semarang. This study employs quantitative research methodologies and includes a sample of 120 Samsung smartphone users from Semarang City. Purposive sample was utilized as the sample approach instead of probability sampling. Data were obtained using a questionnaire that has been validated and reliable. Classical assumption tests, multiple regression analysis, the F test, coefficient of determination, and the t test are all methods for analyzing data. This study used SPSS version 25, resulting the coefficient of determination (R2) is 0.559, or 55.9%, with the remainder explained by factors not investigated in this study. The findings revealed that Product Quality, Brand Loyalty, and Social Media Influencers had a favorable and substantial influence on Purchase Decisions, both partially and concurrently.

Co-Authors Achmad - Zaenuddin, Achmad - Amarwati - Puspitasari, Amarwati - Andhani, Galuh Punjung Budi Utaminingtyas, Rara Ririn Hadiahti - Utami, Hadiahti - Hasyim, Fatchun - Jumi - Jumi, Jumi - Khairu - Saleh, Khairu - Makmun - Riyanto, Makmun - Ridhowati, Lutfi - Siti Nur Barokah, Siti Nur Sulistyo, Michella Deninta Suroija, Noor -

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