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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Komitmen : Jurnal Ilmiah Manajemen Jurnal Riset Perbankan, Manajemen dan Akuntansi BULLET : Jurnal Multidisiplin Ilmu Human Capital Development Panorama Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Rivera Pantro Sukma
Universitas Asa Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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PENTINGNYA SOSIAL MEDIAL DALAM MENINGKATKAN MINAT BELI DAN KEPUTUSAN PEMBELIAN DI ELYADA CAKE Rivera Pantro Sukma; Ceren Evan Elyada
Komitmen: Jurnal Ilmiah Manajemen Vol 3, No 2 (2022): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v3i2.22239

Abstract

This study aimed to analyze the influence of social media Instagram and product quality on purchasing decisions through consumer buying interest at Elyada Cake Jakarta. This study uses primary data obtained from questionnaires with purposive sampling method with a sample of 200 respondents consisting of consumers who have purchased Elyada Cake products at least once. The data analysis method used in this research is validity test, reliability test, classical assumption test. While the hypothesis testing includes path analysis, MSI transformation, Sobel test, direct and indirect effect, path coefficient and coefficient of determination (R2). The author uses a quantitative descriptive method, namely by analyzing data using IBM SPSS Statistics 20. The results of the calculation of the coefficient of determination, social media Instagram and product quality on consumer buying interest, the coefficient of determination or R2 produced is 36.8%. Instagram social media, product quality and consumer buying interest in purchasing decisions obtained a coefficient of determination or R2 of 42.2%.
Pengaruh Celebrity Endorser dan Word of Mouth terhadap Keputusan Pembelian melalui Brand Awareness (pada Mie Aceh Kedai Kiko Jakarta) Nur Chotimah; Rivera Pantro Sukma
Jurnal Riset Perbankan Manajemen dan Akuntansi Vol 6 No 1 (2022): Jurnal Riset Perbankan, Manajemen dan Akuntansi
Publisher : Sekolah Pascasarjana Perbanas Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jrpma.v6i1.143

Abstract

The aim of this study was to determine the influence of celebrity endorser and word of mouth on purchasing decisions through brand awareness in Mie Aceh Kedai Kiko Jakarta. The population in this study were buyers to Kedai Mie Aceh Kiko Jakarta with 200 participants. The sampling technique used in this study is purposeful sampling. This study uses a quantitative descriptive method by conducting survey research based on data by distributing questionnaires to respondents and the analytical method used by the author in this study is path analysis. The author used a quantitative descriptive method that is by analyzing the data using IBM SPSS Statistics 26. The results show that Word of mouth has a significant effect on Brand awareness, Celebrity endorserhas a significant effect on Brand awareness, Word of mouth and Brand awareness has a significant effect on Purchase Decisions, but Celebrity endorserhas no significant effect on Purchase Decisions at Mie Aceh Kedai Kiko Jakarta. Celebrity endorsers have an indirect effect on purchasing decisions through Brand awareness with a contribution of 0.065. Word of mouth has an indirect effect on purchasing decisions through Brand awareness with a contribution of 0.182.
Pengaruh Suasana Toko dan Kualitas Produk terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Mcdonald’s Buaran Mayndra Penthino Monfort Rere; Rivera Pantro Sukma
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

This research was conducted to determine the effect of store atmosphere influence and product quality on customer satisfaction through purchase decisions at Mcdonald's Buaran. The participants of this study were customers who had visited McDonald's Buaran on more than two occasions. The technique employed for sampling in this study was purposive sampling of 150 respondents. Methods of data collection using questionnaires distributed to respondents. Meanwhile, hypothesis testing includes path analysis with the help of SmartPLS 3.0. The results of this study are that store atmosphere has a positive and significant effectt on purchasing decisions; product quality has a positive and significant effect on purchasing decisions; store atmosphere has a positive and significant effect on customer satisfaction; purchasing decisions have a positive and significant effect t on customer satisfaction, store atmosphere has a positive and significant effect on customer satisfaction through purchasing decisions; and product quality has a positive and significant effect on customer satisfaction through purchasing decisions; as for product quality has no significant effect on customer’s satisfaction. The result of the coefficient of determination purchasing decision is 28.3% and customer satisfaction is 50.6%.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN THE PEAK AT SUDIRMAN Lutfi Aditya; Rivera Pantro Sukma
Human Capital Development Vol 2 No 3 (2015): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- is to findout the effect of management style and motivation on employee’s performance in the Peak Restaurant Design/methodology/approach- the sample was determined by Slovin formula, primary data were collected by questionaire, and analyzed by multiple regression Findings- The strong coorelation between management style and motivation to boost employee’s performance Research limitations-The limited variables were still dominated by unassigned variables in this research Practical implications-The compensation and motivation are categoried as initial step to boost staff motivation in this company Originality- The excelusivity of this resarch is tending to provide the originality and benefits to the company
ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI ROYAL KUNINGAN HOTEL Rivera Pantro Sukma; Ricky Talumantak; Ardhi Eka Septiawan
Human Capital Development Vol 4 No 3 (2017): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- This study aims to determine the effect of compensation and motivation on the performance of Royal Hotel employees Design/methologi/approach- The type of data in this study is primary or data derived from the respondent. Data collection can be through questionnaire instrument. Population in this research is employee of Royal Hotel operational with sample 100 responden and purposely (Purposive Sampling). The method of analysis using descriptive and quantitative methods. Findings-The result of research to partial variable, t value bigger than t table, hence show and indicate there is positive and significant influence between compensation and motivation to performance of Royal Hotel employee. While the percentage of influence on compensation and motivation given to Royal Hotel employees of 11.8% while the rest is influenced by other variables such as leadership, work environment and others.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN MARKETING PADA PT.UNITED TRACTOR ( UNTR ) TBK, CAKUNG JAKARTA Lita Kurnia Sari; Rivera Pantro Sukma
Human Capital Development Vol 3 No 1 (2016): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- This Research to analyse influence of compensation, and achievement work to employee capacity performance on PT. United Tractor (UNTR) Cakung Jakarta Design/methology/approach- This research population in the marketing division of 100 people by using sample. Data analyzer used in examination of hypothesis is double linear regression analysis. Findings- Result employees where compensation significant effect on the performance of employees and the work echievement influence on employee performance. It is also found that about 50.9 % were influenced by other variables. Research limitations- The limitation of this research lies on its scope of object, and the limited variables involved. It is then suggested for the next research that other variable such as motivation, and other exogen variable can be deployed too. Practical implications- The manager of human resource shall maintain and develop the potential of employees by providing a combination of training and motivation in human resources development. The Originality- This is done exclusively for the P.T. United Tractor as a single company that may applicable therein
PENGARUH KECERDASAN EMOSIONAL, PELATIHAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. MATA AIR BOGA LESTARI Tri Lestari. S; Rivera Pantro Sukma
Human Capital Development Vol 6 No 2 (2019): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- The purpose of this research is to know the emotional intelligence (X1), training (X2), and workplace environment (X3) effected partially and simultaneously on employee performance (Y). Design/methodology/approach- The population are the employees of PT. Mata Air Boga Lestari. The sample that used for this research are 100 employees, by accidental sampling technique. Data collection method used by a questionnaire. Data analysis tools that used this research are validity test, reliability test, classic assumption test (normality test, multicolinearity test, heteroscedasticity test, and linearity test), multilinear regression. While the hypotheses testing by F test, t test, partial correlation analysis and coefficient of determination (R2). Findings- From the analysis and discussions it was found that emotional intelligence, training, and workplace environment have a positive effect on employee performance, both partially and simultaneously.
ANALISIS PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PERUSAHAAN JASA SUB SEKTOR KONTRUKSI DI BURSA EFEK INDONESIA Fazza Himawan; Rivera Pantro Sukma
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to analyze the effect of Current Ratio, Debt to Equity Ratio, and Total Asset Turnover on Return On Assets. The population in this study are construction sub sector companies listed on the Indonesia Stock Exchange in 2014-2018. The number of samples in this study were 8 companies for 5 years of observation. The method used was purposive sampling, with a total of 40 financial statements. Testing the hypothesis in this study using multiple regression analysis, assisted by Eviews software version 11.0. The results of this study stated that the Current Ratio partially significant effect on Return On Assets, while Debt to Equity Ratio and Total Asset Turnover have significantly effected Return On Assets. Then, Current Ratio, Debt to Equity Ratio, and Total Asset Turnover, Simultaneously, have influenced Teturn On Asset, significantly. Based on Determination Coefficient Test results it is known that the R square value is 0.564 or 56.4%, which shows that 56.4% Return On Assets can be explained by Current Ratio, Debt to Equity Ratio, and Total Asset Turnover,. While the rest of 43.6% is explained by other variables that not analyzed in this study. For company management, they should be able to take advantage of the level of Total Asset Turnover to be able to increase sales in achieving corporate profit. By increasing the Total Asset Turnover (TATO), the trust of investors and creditors will be increased, at the same time it takes extension of cooperation contract with the prospective companies.
Pengaruh Customer Relationship Management dan Persepsi Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Maghfira Rahmadilla Rahmadilla; Rivera Pantro Sukma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9627

Abstract

In facing increasingly complex challenges to maintain customer loyalty, the hotel industry must focus on effective strategies. This research focuses on the application of Customer Relationship Management (CRM) and price perceptions as a way to increase customer loyalty. CRM is considered a key strategy for creating additional value and building sustainable relationships with customers. The aim of this research is to analyze the influence of Customer Relationship Management and price perceptions on customer loyalty through customer satisfaction. This research involves customers with criteria of more than 1 visit. Data collection was carried out by distributing questionnaires to 150 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS 3.2 with structural Equation Modeling (SEM). The research results show that Customer Relationship Management has a significant effect on customer satisfaction, Customer Relationship Management has a significant effect on customer loyalty, price perception has a significant effect on customer satisfaction, price perception has a significant effect on customer loyalty, and customer satisfaction has a significant effect on customer loyalty.
Pengaruh Persepsi Harga dan Word of Mouth terhadap Kepuasan Pelanggan melalui Keputusan Pembelian Mutiara Aprilia; Rivera Pantro Sukma
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1875

Abstract

This study aimed to analyze the influence of price perception and WOM on customer satisfaction through purchasing decisions at FamilyMart Gran Rubina. Data were collected through the distribution of questionnaires to 200 respondents, using accidental sampling and the data were analyzed using Structural Equation Modeling (SEM) through PLS version 3.0 software. The results showed that price perception significantly influenced customer satisfaction, price perception significantly influenced purchasing decisions, WOM significantly influenced customer satisfaction, WOM significantly influenced purchasing decisions, and purchasing decisions also had a direct and significant influence on customer satisfaction. The indirect effects of price perception on customer satisfaction through purchasing decisions were found to be positive, as well as the indirect effects of WOM on customer satisfaction through purchasing decisions were found to be positive.
Co-Authors Ardhi Eka Septiawan Arfi Rotun Nurtina Ceren Evan Elyada Chintya Ramadhanti Cindy Millenia Fazza Himawan Lambok Hasian Joanne Olivia Lita Kurnia Sari Lutfi Aditya Maghfira Rahmadilla Rahmadilla Mayndra Penthino Monfort Rere MH Nainggolan, Bonifasius Mutiara Aprilia Niken Yuniarti Nur Chotimah Ricky Talumantak Tri Lestari. S