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Rivera Pantro Sukma
Universitas Asa Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Pengaruh Word Of Mouth Dan Kualitas Produk Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Bakmie Demie SCBD Chintya Ramadhanti; Rivera Pantro Sukma
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1949

Abstract

The research conducted by this researcher aims to determine and prove the effect of word-of-mouth and product quality on customer satisfaction through purchasing decisions at Bakmie Demie SCBD. The population in this study are Bakmie Demie SCBD customers. The sampling technique used purposive sampling, with a total of 136 respondents. Methods of data collection by distributing questionnaires to respondents. The hypothesis is tested using path analysis with the help of SmartPLS 3.0. The findings from this study indicate that there is no statistically significant direct impact of word of mouth on product quality. However, word-of-mouth does have a positive and significant influence on purchasing decisions. Furthermore, product quality has a positive and significant effect on purchasing decisions. In addition, purchasing decisions have a positive and significant effect on customer satisfaction. Regarding the indirect effect, word-of-mouth has an insignificant impact on customer satisfaction through its influence on purchasing decisions. Likewise, product quality has a positive and significant effect on purchasing decisions through its impact on customer satisfaction. The coefficient of determination for customer satisfaction is 79.7%, for purchasing decisions the coefficient of determination is 85.1%.
Pengaruh Kompensasi, dan Lingkungan Pekerjaan Terhadap Turnover Intentions melalui Kepuasan Kerja di PT Akasha Wira International Lambok Hasian Joanne Olivia; Rivera Pantro Sukma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1: Juli-Desember 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i1.1895

Abstract

This research was conducted to determine and prove the effect of compensation and the work environment on turnover intentions through employee job satisfaction at PT Akasha Wira International Tbk. The population in this study are employees of PT Akasha Wira International Tbk. The sampling technique used saturated sampling of 205 respondents. Methods of data collection using questionnaires distributed to respondents. Meanwhile, hypothesis testing includes path analysis with the help of SmartPLS 3.0. The results of this study are that the direct effect of compensation has no significant effect on job satisfaction, compensation has no significant effect on turnover intentions, the work environment has a positive and significant effect on turnover intentions and job satisfaction has a significant positive effect on turnover intentions and for the indirect effect of compensation has no significant effect on turnover intentions through job satisfaction, while the work environment has a significant positive effect on turnover intentions through job satisfaction. The result of the coefficient of determination on job satisfaction is 33.6% and turnover intentions are 55.9%.
Pengaruh Persepsi Harga, Kualitas Produk Terhadap Kepuasan Pelanggan Melalui Customer Trust Niken Yuniarti; Rivera Pantro Sukma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4611

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan kualitas produk terhadap kepuasan pelanggan melalui customer trust di UNION Central Park. Data dikumpulkan melalui penyebaran kuesioner kepada 220 responden, menggunakan teknik Purposive Sampling dan data dianalisis menggunakan Structural Equation Modeling (SEM) melalui software PLS versi 3.0. Hasil penelitian menunjukkan bahwa persepsi harga dan kualitas produk berpengaruh terhadap customer trust, keduanya juga berpengaruh signifikan terhadap kepuasan pelanggan dan customer trust berpengaruh terhadap kepuasan pelanggan.
Co-Authors Ardhi Eka Septiawan Arfi Rotun Nurtina Ceren Evan Elyada Chintya Ramadhanti Cindy Millenia Fazza Himawan Lambok Hasian Joanne Olivia Lita Kurnia Sari Lutfi Aditya Maghfira Rahmadilla Rahmadilla Mayndra Penthino Monfort Rere MH Nainggolan, Bonifasius Mutiara Aprilia Niken Yuniarti Nur Chotimah Ricky Talumantak Tri Lestari. S