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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Komitmen : Jurnal Ilmiah Manajemen Jurnal Riset Perbankan, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research BULLET : Jurnal Multidisiplin Ilmu Human Capital Development Panorama Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Rivera Pantro Sukma
Universitas Asa Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : J-CEKI

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Pengaruh Persepsi Harga dan Word of Mouth terhadap Kepuasan Pelanggan melalui Keputusan Pembelian Mutiara Aprilia; Rivera Pantro Sukma
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1875

Abstract

This study aimed to analyze the influence of price perception and WOM on customer satisfaction through purchasing decisions at FamilyMart Gran Rubina. Data were collected through the distribution of questionnaires to 200 respondents, using accidental sampling and the data were analyzed using Structural Equation Modeling (SEM) through PLS version 3.0 software. The results showed that price perception significantly influenced customer satisfaction, price perception significantly influenced purchasing decisions, WOM significantly influenced customer satisfaction, WOM significantly influenced purchasing decisions, and purchasing decisions also had a direct and significant influence on customer satisfaction. The indirect effects of price perception on customer satisfaction through purchasing decisions were found to be positive, as well as the indirect effects of WOM on customer satisfaction through purchasing decisions were found to be positive.
Pengaruh Word Of Mouth Dan Kualitas Produk Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Bakmie Demie SCBD Chintya Ramadhanti; Rivera Pantro Sukma
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1949

Abstract

The research conducted by this researcher aims to determine and prove the effect of word-of-mouth and product quality on customer satisfaction through purchasing decisions at Bakmie Demie SCBD. The population in this study are Bakmie Demie SCBD customers. The sampling technique used purposive sampling, with a total of 136 respondents. Methods of data collection by distributing questionnaires to respondents. The hypothesis is tested using path analysis with the help of SmartPLS 3.0. The findings from this study indicate that there is no statistically significant direct impact of word of mouth on product quality. However, word-of-mouth does have a positive and significant influence on purchasing decisions. Furthermore, product quality has a positive and significant effect on purchasing decisions. In addition, purchasing decisions have a positive and significant effect on customer satisfaction. Regarding the indirect effect, word-of-mouth has an insignificant impact on customer satisfaction through its influence on purchasing decisions. Likewise, product quality has a positive and significant effect on purchasing decisions through its impact on customer satisfaction. The coefficient of determination for customer satisfaction is 79.7%, for purchasing decisions the coefficient of determination is 85.1%.
Co-Authors Adinda Adinda Ardhi Eka Septiawan Arfi Rotun Nurtina Bonifasius MH Nainggolan Ceren Evan Elyada Chintya Ramadhanti Cindy Millenia Fazza Himawan Lambok Hasian Joanne Olivia Lita Kurnia Sari Lutfi Aditya Maghfira Rahmadilla Rahmadilla Mawarda Sahri Mayndra Penthino Monfort Rere Mutiara Aprilia Niken Yuniarti Nur Chotimah Ricky Talumantak Tri Lestari. S