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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Rani Suryani
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Optimizing Incentives for Civil Servants in Cirebon Local Government Miranti Pradipta Utami; Rani Suryani; Nurul Aisyah; Jusri; Saut Gracer Sijabat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.603

Abstract

This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.
Analisis Kinerja Keuangan Pada Bank Sinarmas Dengan Menggunakan Common Size Dwi Budi Srisulistiowati; Rani Suryani; Sri Rejeki
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3890

Abstract

The purpose of the study was to determine the composition of assets, liabilities and total income in the financial statements of Bank Sinarmas using the Common Size method. The type of research in this research is quantitative research. The data used is secondary data, namely financial statements in the form of balance sheets and income statements for 2019-2021. The results showed that the balance sheet, especially assets, increased, but on the cash side it decreased. Liabilities, especially liabilities, experienced stability from 2019-2021. Equities are also experiencing stability. This shows that the bank's financial development is stable, where the proportion of liabilities is greater than the proportion of equity. While on the income statement, seen from other operating income experiencing instability and profit for the year increased in 2019-2021, this shows that the performance of Bank Sinarmas in 2019-2021 was good because the company was able to maintain its net profit in the following year.
Peran Kepuasan Kerja Sebagai Variabel Mediasi Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan di Kawasan Cikarang Bekasi Syamsudin Syamsudin; Rani Suryani; Nurul Aisyah; Irwin Sukrisno
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1683

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan dengan mempertimbangkan kepuasan kerja sebagai variabel intervening di kawasan Cikarang, Bekasi. Metode survei digunakan untuk mengumpulkan data dari karyawan yang dipilih dengan teknik pengambilan sampel acak sederhana. Penelitian ini bersifat kuantitatif. Sampel pada penelitian ini adalah para teknisi di departemen tersebut yang meliputi total sampel sebanyak 100 pekerja di wilayah Jababeka Cikarang Bekasi. Hasil analisis data menggunakan analisis jalur dan teknik statistik untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian bahwa beban kerja berpengaruh terhadap kinerja karyawan, beban kerja berpengaruh terhadap kepuasan kerja, kepuasan kerja berpengaruh terhadap kinerja karyawan. Lingkungan kerja berpengaruh terhadap kepuasan kerja, lingkungan kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja dapat memediasi hubungan antara beban kerja terhadap kinerja karyawan, kepuasan kerja  dapat memediasi hubungan antara lingkungan kerja terhadap kinerja karyawan. Berdasarkan hasil pengukuran  Q2, dihasilkan nilai Q2 sebesar 0,6453 atau 64,53,% yang berarti nilai di atas nol. Hal  ini mengindikasikan bahwa model penelitian  ini memiliki predictive relevance. Sehingga  membuktikan bahwa kinerja karyawan secara utuh dipengaruhi oleh variabel  beban kerja, lingkungan kerja dan kepuasan kerja sebesar 64,53% dan sisanya oleh variabel lain di luar model penelitian.
The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

Abstract

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.
SUSTAINABLE CONSUMERISM: HOW GREEN MARKETING STRATEGIES INFLUENCE BRAND LOYALTY Idah Yuniasih; Nurul Aisyah; Rani Suryani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14282

Abstract

This study explores the impact of green marketing strategies on brand loyalty among environmentally conscious consumers. As consumer demand for sustainable products rises, brands are increasingly adopting green marketing practices, including eco-friendly packaging, transparent sustainability claims, and social initiatives. This research employs a qualitative approach with a phenomenological design to understand consumer perceptions and experiences related to these strategies. Data were collected through in-depth interviews and focus group discussions with participants selected for their demonstrated environmental awareness and loyalty to green brands. Thematic analysis of the data revealed that transparency, product quality, brand integrity, and consumer engagement are key factors enhancing brand loyalty in the context of green marketing. Findings contribute to the green marketing literature by identifying effective strategies for building long-term consumer loyalty. This research also underscores the potential of green marketing to align with sustainable consumer behaviors and support broader environmental policies. Future research should consider a quantitative approach or explore industry-specific green marketing dynamics.
Co-Authors Bilgah Bilgah Dedi Suharyadi Dwi Budi Srisulistiowati Idah Yuniasih Irwin Sukrisno Jusri Miranti Pradipta Utami Nurhadi Nurhadi Nurul Aisyah Saut Gracer Sijabat Sri Rejeki Syamsudin Syamsudin