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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Nurul Aisyah
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Effect of Ease And Trustworthiness To Use E-Commerce for Purchasing Goods Online Bryan Givan; Rio Wirawan; Deden Andriawan; Nurul Aisyah; Asep Asep; Arman Syah Putra
International Journal of Educational Research & Social Sciences Vol. 2 No. 2 (2021): April 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i2.74

Abstract

The background in this research is to find out whether there is a relationship between the ease and trust of an e-commerce with customers who buy goods online, with this ease and trust whether purchasing goods online is increasing what are the factors that make sales increase and the variables that influence it, with the ease of using this e-commerce system and with a high level of trust, the public will be more confident shopping in an e-commerce media, because the seller provides the best service or has a very good product so that people buy with believe in the products they buy. The method used in this research is to use quantitative methods by conducting surveys to several customers who have used e-commerce media, is it easy and trustworthy in an e-commerce to increase sales, therefore, with the survey media, data is obtained primarily and the truth can be justified. With the ease and level of confidence about customers, shopping on an e-commerce can increase, with the increase, we can find out what variables can make customers shop more online, therefore variables must be known by sellers with an e-commerce system, with known variables such as ease of trust and the presence of a low price level, product sales will increase. This research will produce data that can determine whether there is a relationship between convenience and trust in purchasing goods online, with this data it can be used as a basis for further research and can be the basis for developing e-commerce systems today.
The Influence of Price, Quality and Model on Clothing Sales Levels with E-Commerce Media Arman Syah Putra; Amandin Amandin; Fauziyah Lamaya Fauziyah Lamaya; Resista Vikaliana Resista Vikaliana; Nurul Aisyah Nurul Aisyah
International Journal of Educational Research & Social Sciences Vol. 2 No. 3 (2021): June 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i3.102

Abstract

The background of this research will find out how the price, quality and model can affect the level of clothing sales using e-commerce media using predetermined variables, it will be known whether these variables can affect sales levels using e-commerce media. The method used in this study is to use quantitative methods which will use survey tools and SPSS software to process data. After the data is obtained through surveys, the data will be processed through SPSS software so that it can produce accurate and measurable data. There are several studies related to increasing sales. Therefore, with the existing research base, variables that can affect sales levels will be developed because these variables can be used as a basis for research and developed to improve sales levels. In this study will produce a data that can find out what variables can affect the level of sales, especially with e-commerce media. e-commerce media is a media that is on the rise because during the pandemic, sellers and buyers cannot meet in person due to distance restrictions due to that with the pandemic, many marketplaces have sprung up so that e-commerce media is the right medium at this time.
Optimizing Incentives for Civil Servants in Cirebon Local Government Miranti Pradipta Utami; Rani Suryani; Nurul Aisyah; Jusri; Saut Gracer Sijabat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.603

Abstract

This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.
Peran Kepuasan Kerja Sebagai Variabel Mediasi Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan di Kawasan Cikarang Bekasi Syamsudin Syamsudin; Rani Suryani; Nurul Aisyah; Irwin Sukrisno
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1683

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan dengan mempertimbangkan kepuasan kerja sebagai variabel intervening di kawasan Cikarang, Bekasi. Metode survei digunakan untuk mengumpulkan data dari karyawan yang dipilih dengan teknik pengambilan sampel acak sederhana. Penelitian ini bersifat kuantitatif. Sampel pada penelitian ini adalah para teknisi di departemen tersebut yang meliputi total sampel sebanyak 100 pekerja di wilayah Jababeka Cikarang Bekasi. Hasil analisis data menggunakan analisis jalur dan teknik statistik untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian bahwa beban kerja berpengaruh terhadap kinerja karyawan, beban kerja berpengaruh terhadap kepuasan kerja, kepuasan kerja berpengaruh terhadap kinerja karyawan. Lingkungan kerja berpengaruh terhadap kepuasan kerja, lingkungan kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja dapat memediasi hubungan antara beban kerja terhadap kinerja karyawan, kepuasan kerja  dapat memediasi hubungan antara lingkungan kerja terhadap kinerja karyawan. Berdasarkan hasil pengukuran  Q2, dihasilkan nilai Q2 sebesar 0,6453 atau 64,53,% yang berarti nilai di atas nol. Hal  ini mengindikasikan bahwa model penelitian  ini memiliki predictive relevance. Sehingga  membuktikan bahwa kinerja karyawan secara utuh dipengaruhi oleh variabel  beban kerja, lingkungan kerja dan kepuasan kerja sebesar 64,53% dan sisanya oleh variabel lain di luar model penelitian.
The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

Abstract

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.
Keputusan Berkunjung Wisata Ke Dunia Fantasi (DUFAN) Yang Dipengaruhi Oleh Fasilitas Tempat Wisata Dengan Loyalitas Sebagai Variabel Mediasi Nurul Aisyah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of writing this research is to find out the Decision to Visit a Tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol which is influenced by tourist facilities with visitor loyalty as a mediating variable. This type of research is explanatory research which explains the causal relationship between the variables through hypothesis testing. This study used a sample of 100 respondents, these respondents were individuals who had visited Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol 2 times, were aged more than or equal to 17 years, and were decision makers. By using non-probability sampling technique. Hypothesis testing is done by T test and Sobel test. Data analysis uses Partial Least Square (PLS) and is assisted by SmartPLS 3.0 software to facilitate research. From the results of this test it can be concluded that the variable tourist facilities has a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable Tourist attractions facilities have a positive and significant effect on Loyalty visiting a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Loyalty variable visits have a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable tourist facilities positive and significant to the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol with visitor loyalty as a mediating variable
SUSTAINABLE CONSUMERISM: HOW GREEN MARKETING STRATEGIES INFLUENCE BRAND LOYALTY Idah Yuniasih; Nurul Aisyah; Rani Suryani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14282

Abstract

This study explores the impact of green marketing strategies on brand loyalty among environmentally conscious consumers. As consumer demand for sustainable products rises, brands are increasingly adopting green marketing practices, including eco-friendly packaging, transparent sustainability claims, and social initiatives. This research employs a qualitative approach with a phenomenological design to understand consumer perceptions and experiences related to these strategies. Data were collected through in-depth interviews and focus group discussions with participants selected for their demonstrated environmental awareness and loyalty to green brands. Thematic analysis of the data revealed that transparency, product quality, brand integrity, and consumer engagement are key factors enhancing brand loyalty in the context of green marketing. Findings contribute to the green marketing literature by identifying effective strategies for building long-term consumer loyalty. This research also underscores the potential of green marketing to align with sustainable consumer behaviors and support broader environmental policies. Future research should consider a quantitative approach or explore industry-specific green marketing dynamics.
Co-Authors Amandin Amandin Arman Syah Putra Arman Syah Putra Asep Asep Bilgah Bilgah Bryan Givan Deden Andriawan Dedi Suharyadi Idah Yuniasih Irwin Sukrisno Jusri Lamaya, Fauziyah Miranti Pradipta Utami Nurhadi Nurhadi Rani Suryani Resista Vikaliana Resista Vikaliana Rio Wirawan Saut Gracer Sijabat Syamsudin Syamsudin