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Ngatimun Ngatimun
Fakultas Ekonomi, Universitas Panca Marga Probolinggo
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Journal : Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi

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The Impact of Marketing Mix on Osmo Probolinggo Mineral Water Customer Satisfaction ngatimun ngatimun
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 14 No 1 (2022): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v15i1.2133

Abstract

In order for the company to be optimal in marketing its products on the market, it needs a set of marketing equipment in the form of a marketing mix. Kthe concept of marketing mix in the form of product, price, and distribution as well as promotion; is a variable used by entrepreneurs so that consumer satisfaction is met and the needs and desires of consumers are served. (Swastha, 2005). Lingga Mas wants existing customers to be maintained, the marketing mix concept needs to be maximized. The research aims to analyzeinfluence of marketing mix (element) with satisfaction.A sample of 45 people using a population technique or saturated sampling. The research instrument was a questionnaire with a Likert scale measurement. Data were analyzed by multiple regression.There is a significant effect between Marketing Mix and Customer Satisfaction with Mineral Water Osmo Probolinggo because F count 14,068 > 2.61 (table), and sig. 0.000 < 0.05. The effect of product with satisfaction is t = 2.254 > 2.021 (t-table) and sig is 0.030 <0.05, it is concluded that there is a significant/meaningful effect, the effect of price and satisfaction is obtained tcount 4.840 > 2.021 (ttable) with sig. of 0.000 <0.05, it can be concluded that there is a significant/significant effect. Distribution with satisfaction has a significant/convincing effect because t-count is 2.121 > 2.021 with sig. 0.040 < 0.05. The promotion variable with customer satisfaction has no significant effect because tcount < ttable is 1.023 < 2.021 sig. 0.312 > 0.05. The price variable has the largest Beta Coefficients value, which is 0,
Co-Authors Abdul Haris Agus Edi Setiyono Ahmad Supaidi Arifa, Zahrotul Dini Atmaja, Muhammad Luhung Yudha Dedi Joko Hermawan Devie, Leliya Nanda Tiyas Sinta Dhany, Umi Rahma Dhany, Umy Rahma Elmas, Mohammad Syarif H Elok Dwi Vidiyastutik Fadilah, Siti Nur Fida Dian Nofita Hermanto Hermanto Hermanto Hermanto Hudzafidah, Khusnik Linda Kurnia Supraptiningsih Lisa Rahmawati Maharani, Vero Mawaddah, Mega Suci Mohammad Syarif H Elmas Nourma Ulva Kumala Devi Nurweni, Nurweni Pujiastuti, Agustina Rahajeng, Yekti Riza Bahtiar Sulistyan Siti Masluha Solly Aryza Suharsono, Judi Titik Musriati Tri Bangkit Sutrisno Wilamsari, Feni Wulandari, Nuril Wulandari, Wahyu Putri Yayuk Indah Wahyuning Tyas