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All Journal Kurios Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Journal of Applied Management Studies Imagine ABDIKOM Global Art Creativity Conference Jurnal Desain
Andreas James Darmawan
Doctoral Program Indonesian Institute Of The Arts Denpasar And Bali Institute Of Design And Business
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Studio Ghibli: Counter IP perspective on visual styles generated by AI image generators Andreas James Darmawan; Min-Sook Jeong; Hye-Kyung Kim
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.905

Abstract

This study quantitatively analyzes how the use of AI Image Generators to replicate Studio Ghibli’s visual style is perceived in public and academic discourse, particularly concerning legal, ethical, and cultural dimensions. Employing a quantitative content analysis using NVivo-assisted coding of secondary data gathered from 20 scholarly and professional publications between 2020 and 2025, the research investigates the evolving relationship between human creativity and generative technology. The results indicate that the majority of sources (60%) interpret AI’s role in the Ghibli context as a non-commercial form of transformative fair use that serves as a medium of Japanese cultural promotion, whereas 30% regard it as a potential copyright infringement, and 10% emphasize the need for new ethical regulation. The findings reveal the ambivalence of AI as both a challenge to human authorship and a catalyst for collaborative innovation that redefines aesthetic expression through algorithmic creativity. The phenomenon of Ghibli-style AI art also contributes to Japan’s cultural soft power, reinforcing its humanistic and ecological aesthetic values within the global digital sphere. The study concludes that conventional copyright frameworks are insufficient to regulate hybrid authorship involving humans and machines, necessitating new policies grounded in fairness, transparency, and moral responsibility. Furthermore, the study offers pedagogical and industrial implications, highlighting the importance of integrating AI ethics and intellectual property literacy into art education and creative practices to ensure a responsible and inclusive generative art future.
Co-Authors Adela Carera Anita Heptariza Anita Heptariza Clarissa Fidelya Gerungan Dina Agustina Lestari Gultom Elizabeth Jessica Sentani Eunike Yolanda Zefanya Sitinjak Gede Arimbawa, I Made Hye-Kyung Kim I Made Marajaya I Made Satrya Ramayu I Nyoman Sedana Kadek Adi Putra Wijaya Karin Cinthya Putri Lina Kurniawati Gea M. Dwi Marianto Made Arini Hanindharputri Min-Sook Jeong Minhyuk Yoo Ni Komang Prasiani Ni Komang Prasiani Reynaldo Fajar Nugraha Susilo Samuel Rihi Hadi Utomo Segah Natalleo Sentani, Elizabeth Jessica Yessica Hartono Putri