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All Journal Jurnal Abadimas Adi Buana Jurnal Penamas Adi Buana Gestalt : Jurnal Desain Komunikasi Visual Jurnal Kedaymas Aksa : Jurnal Desain Komunikasi Visual
delonix, yudha
Universitas Hayam Wuruk Perbanas
Arts Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Kedaymas

 1 
PELATIHAN FOTOGRAFI DAN CITRA DIGITAL UNTUK MENINGKATKAN KUALITAS KONTEN DIGITAL AKUN BISNIS UMKM RUSUNAWA WONOREJO, SURABAYA Romi Ilham; Lindiawati Lindiawati; Dewi Ayu Wulandari; Yudha Delonix; Renzina Renzina; Heri Supriyanto
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v3i1.3543

Abstract

The problem challenged by MSMEs in ‘Rusunawa’ ( a rented simple flat belonging to the local government of Surabaya), at Wonorejo, Rungkut District, Surabaya is the low market response due to the lack of the quality of photos of MSME products as digital content. Therefore the solution offered is learning and practicing photography and digital image. The output of the activity is photos and edited photos and digital product catalogs uploaded on social media (Instagram, WhatsApp Status, and WhatsApp Business). After the training, participants are  able to create product photos for digital content. product photos made by the support  of a mini studio, properties that support the technique of taking the right angle and lighting. In addition, participants were also able to edit photos with the applications of  Photorrom and Canva. Assistance of the Team is provided by monitoring the quality of photos taken and shared on WAG. After the photo is considered good, then it will be uploaded as content on Instagram or on WA Business.
Pelatihan Digital Marketing Untuk Meningkatkan Digital Literacy Umkm Rusunawa Wonorejo, Surabaya Lindiawati Lindiawati; Romi Ilham; Heri Supriyanto; Dewi Ayu Wulandari; Yudha Delonix Renzina
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Publisher : Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v3i2.3990

Abstract

In ‘Rusunawa’ (a rented simple flat which belongs to the Surabaya government, at Wonorejo, Rungkut District, Surabaya) there are about thirty MSMEs (Micro-small-medium entrepreneurs) whose market response is relatively low. This is due to the limited number of the target market mostly ranging from those living in ‘rusunawa’ to relatives and friends contacted through social media. The business owners have not accessed to other customers through optimizing social media uses specifically to offer products and manage orders. Based on problem root, it is necessary to give the MSMEs a training to set up and manage simple application such as WhatsApps Business, Google Business, and Instagram. These applications are popular, potentially easy to learn, set, and apply by MSME owners which are household wives. The training, firstly, was not immediately expected to increase sales, rather to increase their digital literacy first. One big obstacle encountered was that household wives who mostly are above forty years old were not familiar with social media. That’s why there were only limited participants actively implementing the training. They have shown good performance in optimizing social media use falling to the areas of making account of WhatsApp Business, intensively upload content in that business application and Instagram. The training has triggered and improved the participants’ digital literacy.
Co-Authors Aditya Rahman Yani Afandi, Haekal Ridho Bayu Setiawan Chidtian, Aileena Solicitor Costa Rica El Clarissa Janice Noerjanto Dewi Ayu Wulandari Dewi Ayu Wulandari Eka Cahya Maulidiyah Emanuel Kristijadi Hariadi Yutanto Heri Supriyanto Jonathan Gerry Joy Christianto Lindiawati Lindiawati Nanang Nanang Renzina Renzina Romi Ilham Sinarring Azi Laga