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All Journal Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Kewirausahaan West Science Optimal: Jurnal Ekonomi dan Manajemen
Pugo Bayu Prabowo
Universitas Bhayangkara Jakarta Raya
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Training and Assistance on Packaging, Labeling, and Online Marketing of Msmes Ery Teguh Prasetyo; Wastam Wahyu Hidayat; Amor Marundha; Pugo Bayu Prabowo
Asian Journal of Community Services Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i6.4496

Abstract

Based on this problem, the purpose of implementing service activities is to increase the knowledge and skills (quality of human resources) of MSME actors through labeling training on packaging. The program of training and mentoring activities is carried out through five stages, namely socialization, preparation, implementation of activities, evaluation and reporting. The result of implementing this community service activity is increasing knowledge and creating product packaging labeling. The output targets to be achieved in community service this time are aspects of competency, increasing understanding and skills of human resources (HR) MSME actors and academic aspects, the results of activities will be reported and published in one of the national journals.
Pengaruh Keputusan Pembelian Online dipicu oleh Minat Beli dan Media Sosial dalam Manajemen Pemasaran setelah Pandemi Covid-19 Dian Sudiantini; Niken Dwi Prastiani; Pugo Bayu Prabowo; Putri Ainurohimah; Ridwan Fadhilah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.474

Abstract

Tujuan penelitian ini untuk memahami manajamen pemasaran melalui media sosial bahwa dapat mempengaruhi minat beli dalam keputusan pembelian online oleh pelanggan setelah wabah covid 19. Telah didapati saat wabah covid 19 berakhir pada tahun 2022. Pada saat pandemi pembelian secara online sudah banyak dikenal dan digunakan oleh pengguna media sosial, oleh karena itu pembelian secara online sampai saat ini masih terkenal oleh para pengguna media sosial. Pendekatan dalam penelitian ini yaitu menggunakan pendekatan kualitatif yang mengeksplorasi pengimplementasian minat beli dan edia sosial terhadap keputusan pembelian online. Akumulasi informasi mempergunakan metode sampel, teknik pengolahan dan interview melalui para pengguna media sosial. Selanjutnya data tersebut akan diolah sebagai kualitatif, dengan cara mereduksi data, menyajikan informasi dan menarik kesimpulan beserta bukti hipotesis dan efektif.
Determinasi Pelatihan Florist dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi Jumawan Jumawan; Farhan Saputra; Pugo Bayu Prabowo
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2333

Abstract

Florist training is an activity carried out by florists to improve their abilities in arranging fresh, imitation flowers in the form of bouquets, decorative boards and so on according to consumer requests. Florist training helps florists create creative and innovative products to be able to compete with competitors and achieve competitive advantage. Through this training, florists will have many references regarding the variety, models and designs of their products, thus increasing the attractiveness of consumers to purchase sukatbypugo products. This is in accordance with what was done by jasatbypugo, which took part in training, workshops and bouquet exhibitions with the aim of getting ideas, references and motivation to carry out good and superior entrepreneurship. The quality of entrepreneurial service at Suhutbypugo is also carried out in order to achieve consumer satisfaction. The focus of this research is florist training and entrepreneurial service quality. Relevant to the problem formulation in this research is florist training and the quality of service for entrepreneurship in Bekasi City. This type of research is qualitative where the researcher determines the people who want to be interviewed to obtain information. The sampling technique is purposive sampling. The results of this research are: 1) Providing florist training is useful for developing florist ideas and creativity and increasing references related to flower bouquet design; 2) The florist training program can improve the quality of entrepreneurial services for flower bouquet products, because this training increases the flying hours of florists so they are able to provide the best service; and 3) The challenges faced by entrepreneurs in maintaining the quality of flower bouquet business services are florists' consistency in marketing, lack of ability to manage social media, lack of product innovation, and product introduction to potential consumers.
Co-Authors Dian Sudiantini Ery Teguh Prasetyo Farhan Saputra Jumawan, Jumawan Marundha, Amor Niken Dwi Prastiani Putri Ainurohimah Ridwan Fadhilah Wastam Wahyu Hidayat