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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Applied Management and Business (JAMB) Formosa Journal of Sustainable Research (FJSR) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Journal of Computer Science and Technology Application Optimal: Jurnal Ekonomi dan Manajemen
Farhan Saputra
Universitas Bhayangkara Jakarta Raya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Gaya Kepemimpinan: Kepuasan Kerja, Loyalitas Pegawai dan Komitmen di PT Lensa Potret Mandiri Dian Sudiantini; Farhan Saputra
Formosa Journal of Sustainable Research Vol. 1 No. 3 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i3.873

Abstract

Article The Effect of Job Satisfaction, Employee Loyalty and Employee Commitment to Leadership Style at PT Lens Portrait Mandiri. This research method uses quantitative methods, carried out using path analysis models and Structural Equation Model (SEM) analysis techniques based on Partial Least Square (PLS). The researcher used the SmartPLS 3.2.9 analysis tool to test the hypothesis. In conducting the research, the researcher used accidental sampling as many as 100 employee respondents who worked at PT Lens Portrait Mandiri. The research instrument in this study is the validity test and the reliability test for the Outer Model (Measurement Model) and Inner Model (Structural Model) tests that are sourced from SEM PLS. Data analysis techniques with descriptive analysis and path analysis. The results of this study are: 1) Job Satisfaction has no and no significant effect on Leadership Style; 2) Employee Loyalty has a positive and significant effect on Leadership Style; 3) Employee Commitment has no and no significant effect on Leadership Style
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KAFE SUDUT HALAMAN Nurul Khaira; Farhan Saputra; Faroman Syarief
Jurnal Akuntansi dan Manajemen Bisnis Vol. 2 No. 3 (2022): Desember: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v2i3.350

Abstract

Artikel Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kafe Sudut Halaman. Penelitian ini menggunakan metode kuantitatif serta menggunakan SPSS version 27 dalam menganalisis data. Populasi dalam penelitian ini sebanyak 105 responden dengan jumlah sampel sebanyak 50 responden dari pengunjung kafe sudut halaman. Dalam menentukan sampel penelitian, peneliti menggunakan teknik pengambilan sampel yaitu Simple Random Sampling. Data diperoleh dari kuisioner yang dibuat di google form kemudian disebarkan kepada responden dengan menggunakan skala pengukuran skala likert. Uji yang dilakukan berupa Uji Validitas dan Reliabilitas, Uji T, Uji F dan Uji Koefisien Determinasi. Hasil dari penelitian ini yaitu: 1) Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; 2) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; dan 3) Persepsi Harga  dan Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara simultan.
The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) Farhan Saputra; Franciscus Dwikotjo Sri Sumantyo
Journal of Applied Management and Business Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.267

Abstract

This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.
Optimization of Digital Business to Support MSMEs Growth in the Industry 4.0 Transformation Aswadi Jaya; Farhan Saputra; Derlina; Dwi Nur Ramadhan; Thomas Green
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1.147

Abstract

Digital transformation has become essential for Micro, Small, and Medium-Sized Enterprises (MSMEs) in the Industry 4.0 age in order to improve resilience and competitiveness in spite of restricted resources. The influence of digital optimization techniques on MSME growth is investigated in this study. These tactics include digital marketing adoption, e-commerce platform usage, and digital financial management tools. Data from 100 MSMEs was gathered quantitatively using structured questionnaires, and the correlations between the variables were examined using SmartPLS 3. E-commerce platform usage has the biggest impact, followed by digital financial management tools and digital marketing adoption, according to the results, which show that all digital strategies have a favorable impact on MSME growth. According to the model's R Square value of 0.694 for MSME Growth, the examined strategies account for around 69.4% of the growth variation. These results demonstrate how crucial it is for MSMEs to embrace digital technology in order to increase their market reach, boost operational effectiveness, and fortify financial management. Future research is urged to examine other factors impacting digital adoption and to apply these findings in a variety of sector scenarios. The study concludes that MSMEs must invest in digital skills in order to achieve sustainable development in a competitive digital world.
Determinasi Pelatihan Florist dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi Jumawan Jumawan; Farhan Saputra; Pugo Bayu Prabowo
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2333

Abstract

Florist training is an activity carried out by florists to improve their abilities in arranging fresh, imitation flowers in the form of bouquets, decorative boards and so on according to consumer requests. Florist training helps florists create creative and innovative products to be able to compete with competitors and achieve competitive advantage. Through this training, florists will have many references regarding the variety, models and designs of their products, thus increasing the attractiveness of consumers to purchase sukatbypugo products. This is in accordance with what was done by jasatbypugo, which took part in training, workshops and bouquet exhibitions with the aim of getting ideas, references and motivation to carry out good and superior entrepreneurship. The quality of entrepreneurial service at Suhutbypugo is also carried out in order to achieve consumer satisfaction. The focus of this research is florist training and entrepreneurial service quality. Relevant to the problem formulation in this research is florist training and the quality of service for entrepreneurship in Bekasi City. This type of research is qualitative where the researcher determines the people who want to be interviewed to obtain information. The sampling technique is purposive sampling. The results of this research are: 1) Providing florist training is useful for developing florist ideas and creativity and increasing references related to flower bouquet design; 2) The florist training program can improve the quality of entrepreneurial services for flower bouquet products, because this training increases the flying hours of florists so they are able to provide the best service; and 3) The challenges faced by entrepreneurs in maintaining the quality of flower bouquet business services are florists' consistency in marketing, lack of ability to manage social media, lack of product innovation, and product introduction to potential consumers.
The Role of Human Resources, Hardware, and Databases in Mass Media Companies Farhan Saputra; Reski Nofrialdi
International Journal of Advanced Multidisciplinary Vol. 1 No. 1 (2022): International Journal of Advanced Multidisciplinary (April-June 2022)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i1.10

Abstract

The Management Information System, which includes Human Resources, Network, and Database, currently has a vital role in achieving the company's goals and sustainability. The information obtained will be processed into data and used for a company's decision-making. Companies engaged in the field of Media and Communication are also very closely related to the above variables, which help determine their company's sustainability. Therefore, it is necessary to understand Management Information Systems, especially Human Resources, Hardware, and Databases, to create effective, quality, and valuable information for the company. The purpose of writing this article is to describe the variables above. The results are: 1) The Role of Human Resources in Mass Media Companies, 2) Hardware in Mass Media Companies, 3) Databases in Mass Media Companies.
Determinasi Sistem Manajemen Sekuriti: Analisis Objek Vital, Pengamanan File dan Pengamanan Cyber pada Yayasan Siber Publisher Edy Soesanto; Farhan Saputra; Dita Puspitasari; Bayu Putra Danaya
Jurnal Ilmu Multidisiplin Vol. 2 No. 1 (2023): Jurnal Ilmu Multidisplin (April-Juni 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i1.221

Abstract

Determinasi sistem manajemen sekuriti: Analisis objek vital, pengamanan file dan pengamanan cyber pada Yayasan Siber Publisher adalah artikel dalam ruang lingkup ilmu manajemen. Tujuan artikel ini yaitu membangun hipotesis peran antar variabel yang akan digunakan pada riset konsep manajemen sekuriti selanjutnya. Objek penelitian ini yaitu pada Yayasan Siber Publisher. Metode penulisan berupa library research, dari e-book dan open access e-journal, melakukan kuisioner kepada beberapa karyawan di Yayasan Siber Publisher serta beberapa penilaian risiko yang dilakukan peneliti. Hasil: 1) Objek vital berperan terhadap sistem manajemen sekuriti di Yayasan Siber Publisher secara parsial; 2) Pengamanan file berperan terhadap sistem manajemen sekuriti di Yayasan Siber Publisher secara parsial; 3) Pengamanan Cyber berperan terhadap sistem manajemen sekuriti di Yayasan Siber Publisher secara parsial; dan 4) Objek vital, pengamanan file dan pengamanan cyber berperan terhadap sistem manajemen sekuriti di Yayasan Siber Publisher secara simultan. Faktor lain yang mempengaruhi sistem manajemen sekuriti diantaranya adalah: Kemampuan karyawan, enkripsi dan pendidikan karyawan
Pengaruh Transparan, Akuntabilitas dan Tanggung Jawab terhadap Good Corporate Governance Hapzi Ali; Farhan Saputra
Jurnal Ilmu Multidisiplin Vol. 2 No. 2 (2023): Jurnal Ilmu Multidisplin (Juli-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i2.248

Abstract

Pengaruh transparan, akuntabilitas dan tanggung jawab terhadap Good Corporate Governance (GCG) merupakan artikel ilmiah literature review. Tujuan penulisan artikel ini untuk membangun hipotesis pengaruh atau peran antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu Manajemen Sumber Daya Manusia dan Kepemimpinan. Metode penulisan artikel adalah metode library research, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Analisis deskriftif kualitatif. Hasil artikel ini adalah: 1) Transparan berpengaruh terhadap GCG; 2) Akuntabilitas berpengaruh terhadap GCG; 3) Tanggung jawab berpengaruh terhadap GCG
Analisis Keputusan Pembelian dan Loyalitas Pelanggan terhadap Voucher Gratis Ongkos Kirim E-Commerce Shopee Indonesia Wirawan Widjanarko; Farhan Saputra; Hadita Hadita
Jurnal Ilmu Manajemen Terapan Vol. 4 No. 5 (2023): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2023)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i5.1540

Abstract

Penelitian ini bertujuan untuk mengukur Keputusan Pembelian dan Loyalitas Pelanggan terhadap Voucher Gratis Ongkos Kirim E-Commerce Shopee Indonesia di Desa Babelan Kota. Pada penelitian ini, peneliti menggunakan metode kuantitatif yang dimana objek pengumpulan data merupakan masyarakat atau pengguna aplikasi Shopee Indonesia. Teknik pengambilan sampel yaitu dengan Simple Random Sampling, sehingga diperoleh sampel sebanyak 60 responden yang menggunakan aplikasi Shopee. Uji yang digunakan pada penelitian ini yaitu Uji T, Uji F dan Uji Koefisien Determinasi. Hasil dari penelitian ini yaitu: 1) Keputusan pembelian dipengaruhi oleh voucher gratis ongkos kirim secara parsial; 2) Loyalitas pelanggan dipengaruhi oleh voucher gratis ongkos kirim secara parsial; dan 3) Keputusan pembelian dan loyalitas pelanggan dipengaruhi oleh voucher gratis ongkos kirim secara simultan.
Co-Authors Aswadi Jaya Bayu Putra Danaya Derlina Dian Sudiantini Dita Puspitasari Dwi Nur Ramadhan Edy Soesanto Faroman Syarief Franciscus Dwikotjo Sri Sumantyo Hadita Hadita Hapzi Ali Jumawan, Jumawan Kardinah Indrianna Meutia Narpati, Bintang Nofrialdi, Reski Nurul Khaira Pugo Bayu Prabowo Thomas Green Wirawan Widjanarko