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All Journal Journal of Applied Management and Business (JAMB) Formosa Journal of Sustainable Research (FJSR) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Journal of Computer Science and Technology Application
Farhan Saputra
Universitas Bhayangkara Jakarta Raya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Gaya Kepemimpinan: Kepuasan Kerja, Loyalitas Pegawai dan Komitmen di PT Lensa Potret Mandiri Dian Sudiantini; Farhan Saputra
Formosa Journal of Sustainable Research Vol. 1 No. 3 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i3.873

Abstract

Article The Effect of Job Satisfaction, Employee Loyalty and Employee Commitment to Leadership Style at PT Lens Portrait Mandiri. This research method uses quantitative methods, carried out using path analysis models and Structural Equation Model (SEM) analysis techniques based on Partial Least Square (PLS). The researcher used the SmartPLS 3.2.9 analysis tool to test the hypothesis. In conducting the research, the researcher used accidental sampling as many as 100 employee respondents who worked at PT Lens Portrait Mandiri. The research instrument in this study is the validity test and the reliability test for the Outer Model (Measurement Model) and Inner Model (Structural Model) tests that are sourced from SEM PLS. Data analysis techniques with descriptive analysis and path analysis. The results of this study are: 1) Job Satisfaction has no and no significant effect on Leadership Style; 2) Employee Loyalty has a positive and significant effect on Leadership Style; 3) Employee Commitment has no and no significant effect on Leadership Style
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KAFE SUDUT HALAMAN Nurul Khaira; Farhan Saputra; Faroman Syarief
Jurnal Akuntansi dan Manajemen Bisnis Vol. 2 No. 3 (2022): Desember: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v2i3.350

Abstract

Artikel Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kafe Sudut Halaman. Penelitian ini menggunakan metode kuantitatif serta menggunakan SPSS version 27 dalam menganalisis data. Populasi dalam penelitian ini sebanyak 105 responden dengan jumlah sampel sebanyak 50 responden dari pengunjung kafe sudut halaman. Dalam menentukan sampel penelitian, peneliti menggunakan teknik pengambilan sampel yaitu Simple Random Sampling. Data diperoleh dari kuisioner yang dibuat di google form kemudian disebarkan kepada responden dengan menggunakan skala pengukuran skala likert. Uji yang dilakukan berupa Uji Validitas dan Reliabilitas, Uji T, Uji F dan Uji Koefisien Determinasi. Hasil dari penelitian ini yaitu: 1) Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; 2) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; dan 3) Persepsi Harga  dan Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara simultan.
The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) Farhan Saputra; Franciscus Dwikotjo Sri Sumantyo
Journal of Applied Management and Business Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.267

Abstract

This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.
Optimization of Digital Business to Support MSMEs Growth in the Industry 4.0 Transformation Aswadi Jaya; Farhan Saputra; Derlina; Dwi Nur Ramadhan; Thomas Green
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1.147

Abstract

Digital transformation has become essential for Micro, Small, and Medium-Sized Enterprises (MSMEs) in the Industry 4.0 age in order to improve resilience and competitiveness in spite of restricted resources. The influence of digital optimization techniques on MSME growth is investigated in this study. These tactics include digital marketing adoption, e-commerce platform usage, and digital financial management tools. Data from 100 MSMEs was gathered quantitatively using structured questionnaires, and the correlations between the variables were examined using SmartPLS 3. E-commerce platform usage has the biggest impact, followed by digital financial management tools and digital marketing adoption, according to the results, which show that all digital strategies have a favorable impact on MSME growth. According to the model's R Square value of 0.694 for MSME Growth, the examined strategies account for around 69.4% of the growth variation. These results demonstrate how crucial it is for MSMEs to embrace digital technology in order to increase their market reach, boost operational effectiveness, and fortify financial management. Future research is urged to examine other factors impacting digital adoption and to apply these findings in a variety of sector scenarios. The study concludes that MSMEs must invest in digital skills in order to achieve sustainable development in a competitive digital world.
Co-Authors Aswadi Jaya Bayu Putra Danaya Derlina Dian Sudiantini Dita Puspitasari Dwi Nur Ramadhan Edy Soesanto Faroman Syarief Franciscus Dwikotjo Sri Sumantyo Kardinah Indrianna Meutia Narpati, Bintang Nurul Khaira Thomas Green