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Pengaruh Gaya Kepemimpinan: Kepuasan Kerja, Loyalitas Pegawai dan Komitmen di PT Lensa Potret Mandiri Dian Sudiantini; Farhan Saputra
Formosa Journal of Sustainable Research Vol. 1 No. 3 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i3.873

Abstract

Article The Effect of Job Satisfaction, Employee Loyalty and Employee Commitment to Leadership Style at PT Lens Portrait Mandiri. This research method uses quantitative methods, carried out using path analysis models and Structural Equation Model (SEM) analysis techniques based on Partial Least Square (PLS). The researcher used the SmartPLS 3.2.9 analysis tool to test the hypothesis. In conducting the research, the researcher used accidental sampling as many as 100 employee respondents who worked at PT Lens Portrait Mandiri. The research instrument in this study is the validity test and the reliability test for the Outer Model (Measurement Model) and Inner Model (Structural Model) tests that are sourced from SEM PLS. Data analysis techniques with descriptive analysis and path analysis. The results of this study are: 1) Job Satisfaction has no and no significant effect on Leadership Style; 2) Employee Loyalty has a positive and significant effect on Leadership Style; 3) Employee Commitment has no and no significant effect on Leadership Style
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KAFE SUDUT HALAMAN Nurul Khaira; Farhan Saputra; Faroman Syarief
Jurnal Akuntansi dan Manajemen Bisnis Vol. 2 No. 3 (2022): Desember: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v2i3.350

Abstract

Artikel Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kafe Sudut Halaman. Penelitian ini menggunakan metode kuantitatif serta menggunakan SPSS version 27 dalam menganalisis data. Populasi dalam penelitian ini sebanyak 105 responden dengan jumlah sampel sebanyak 50 responden dari pengunjung kafe sudut halaman. Dalam menentukan sampel penelitian, peneliti menggunakan teknik pengambilan sampel yaitu Simple Random Sampling. Data diperoleh dari kuisioner yang dibuat di google form kemudian disebarkan kepada responden dengan menggunakan skala pengukuran skala likert. Uji yang dilakukan berupa Uji Validitas dan Reliabilitas, Uji T, Uji F dan Uji Koefisien Determinasi. Hasil dari penelitian ini yaitu: 1) Persepsi Harga berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; 2) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara parsial; dan 3) Persepsi Harga  dan Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara simultan.
The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) Farhan Saputra; Franciscus Dwikotjo Sri Sumantyo
Journal of Applied Management and Business Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.267

Abstract

This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.
HUBUNGAN KUALITAS PELAYANAN, CITRA SEKOLAH, LOYALITAS SISWA DAN KEPUTUSAN MEMILIH SEKOLAH Dian Sudiantini; Kardinah Indrianna Meutia; Bintang Narpati; Farhan Saputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 2 No 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.881

Abstract

This study aims to analyze the effect of school service quality on guardian student loyalty, to analyze the effect of school image on student guardian loyalty and to analyze the effect of guardian student loyalty on parents' decision to choose. The data analysis used in this research is Partial Least Square (PLS). Guidelines in PLS-Parth. The hypothesis in this study is that there is a positive relationship between service quality and student guardian loyalty. There is a positive relationship between school image and student guardian loyalty. There is a positive relationship between service quality and parents' decision to choose. There is a positive relationship between school image and parents' decision to choose. There is a positive relationship between student guardian loyalty and parents' decision to choose.
Analisis Sistem Manajemen Sekuriti: K3 dan Beban Kerja di PT. XYZ Edy Soesanto; Farhan Saputra; Dita Puspitasari; Bayu Putra Danaya
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.871 KB) | DOI: 10.59581/jrim-widyakarya.v1i2.393

Abstract

This study discusses the Analysis of Security Management Systems: K3 and Workload at PT XYZ. The purpose of this study is to determine the level of work risks that have occurred to those that have not occurred at PT XYZ. By knowing the level of risk, PT XYZ's management takes policies to avoid work risks that affect operational activities and company profits. The object of this research is all employees of PT XYZ. In carrying out security management in the form of risk analysis, researchers used a five (5) scale likelihood matrix table. Then the data from the assessment results were inputted into Microsoft Excel, so that researchers could find out the risk level of each activity at PT XYZ. The number of activities used in the assessment is twelve (12) activities or jobs, starting from employees entering the company area until employees leave or leave the company area. The results of this assessment are: 1) Occupational Safety and Health (K3) has an effect on the Security Management System at PT XYZ; 2) Workload affects the Security Management System at PT XYZ; and 3) K3 and Workload affect the Security Management System at PT XYZ simultaneously.