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All Journal Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Management Studies and Business Journal
Muhamad Ridhayantho, Muhamad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Diferensiasi Produk Mie Gacoan dalam Meningkatkan Keunggulan Kompetitif Prananingrum, Dwi Kartika; Sinaga, Hommy Dorthy Ellyany; Asniar, Nunut; Ridhayantho, Muhamad
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 03 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i03.1428

Abstract

Penelitian ini menguji dampak dari strategi diferensiasi produk, khususnya inovasi, kualitas, branding, dan harga, terhadap keunggulan kompetitif Mie Gacoan. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 200 responden dengan menggunakan kuesioner terstruktur dengan skala Likert mulai dari 1 sampai 5. Data dianalisis dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa keempat dimensi diferensiasi produk - inovasi, kualitas, merek, dan harga - secara positif dan signifikan meningkatkan keunggulan kompetitif Mie Gacoan. Temuan ini menggarisbawahi pentingnya diferensiasi strategis dalam membangun posisi pasar yang kuat dan mencapai keunggulan kompetitif yang berkelanjutan dalam industri mie yang sangat kompetitif. Studi ini memberikan wawasan yang berharga bagi bisnis yang bertujuan untuk meningkatkan posisi pasar mereka melalui strategi diferensiasi yang efektif.
INTEGRATING FREELANCERS AND CONTRACTORS ORGANIZATIONAL STRATEGIES FOR THE FUTURE WORKFORCE Ridhayantho, Muhamad
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w5bdfn71

Abstract

The role of freelancers and contractors in the modern workforce is increasingly significant, but their integration with the organization's strategic goals often faces challenges, especially in maintaining organizational culture. This research aims to identify effective strategies in aligning an organization's long-term goals with a flexible workforce, using an approach Systematic Literature Review (SLR) based on PRISMA guidelines. Analysis of the relevant literature revealed four main themes: strategic workforce planning, the challenges of cultural integration, the role of technology as a facilitator, and the importance of adaptive leadership. These results provide theoretical insights into hybrid workforce management as well as practical recommendations for organizations to create a cohesive workforce without compromising organizational values.
INTEGRATING FREELANCERS AND CONTRACTORS ORGANIZATIONAL STRATEGIES FOR THE FUTURE WORKFORCE Ridhayantho, Muhamad
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/1q1tc103

Abstract

This research explores how organizations are integrating freelancers and contractors in their workforce strategies to face the future of an increasingly dynamic world of work. Using a systematic literature review approach, this study analyzes the challenges, strategies and benefits of flexible workforce integration in various sectors. The findings show that although organizations face challenges in maintaining effective culture and collaboration, the integration of a non-permanent workforce increases a company's flexibility and competitiveness. The practical implications of this research provide guidance for HR practitioners to design policies that support a flexible workforce in the context of digital transformation.
Conceptual Framework of Synergy Leadership Style and Organizational Culture on Human Resource Performance in Indonesia Syafri, Muhammad; Renggaala, Nuniek Yuniarti Ningsih; Nur Ayu; Ridhayantho, Muhamad; Wahdiniawati, Siti Annisa
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2611

Abstract

This study examines the influence of synergy leadership style and organizational culture on human resource performance in Indonesia. Using a quantitative research design, data were collected from 150 respondents across various organizations through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using SPSS version 25, employing descriptive statistics, reliability and validity tests, correlation analysis, and multiple regression. The results reveal that both synergy leadership style and organizational culture significantly and positively affect human resource performance. Specifically, organizational culture emerged as the stronger predictor compared to leadership style, emphasizing its vital role in shaping employee behavior and performance outcomes. The study contributes to the literature by providing empirical evidence on the interaction between leadership and culture in the Indonesian context, highlighting their combined importance in enhancing employee productivity, innovation, and organizational sustainability. Practical implications suggest that leaders and policymakers should foster synergistic leadership practices alongside cultivating a strong organizational culture to achieve long-term performance excellence.
Strategi Diferensiasi Produk Mie Gacoan dalam Meningkatkan Keunggulan Kompetitif Prananingrum, Dwi Kartika; Asniar, Nunut; Ridhayantho, Muhamad; Sinaga, Hommy Dorthy Ellyany
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 03 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i03.1428

Abstract

Penelitian ini menguji dampak dari strategi diferensiasi produk, khususnya inovasi, kualitas, branding, dan harga, terhadap keunggulan kompetitif Mie Gacoan. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 200 responden dengan menggunakan kuesioner terstruktur dengan skala Likert mulai dari 1 sampai 5. Data dianalisis dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa keempat dimensi diferensiasi produk - inovasi, kualitas, merek, dan harga - secara positif dan signifikan meningkatkan keunggulan kompetitif Mie Gacoan. Temuan ini menggarisbawahi pentingnya diferensiasi strategis dalam membangun posisi pasar yang kuat dan mencapai keunggulan kompetitif yang berkelanjutan dalam industri mie yang sangat kompetitif. Studi ini memberikan wawasan yang berharga bagi bisnis yang bertujuan untuk meningkatkan posisi pasar mereka melalui strategi diferensiasi yang efektif.
Co-Authors Asniar, Nunut Dodi W. Irawanto Muhammad Syafri, Muhammad Noermijati, Noermijati Nur Ayu Prananingrum, Dwi Kartika Renggaala, Nuniek Yuniarti Ningsih Sinaga, Hommy Dorthy Ellyany Siti Annisa Wahdiniawati, Siti Annisa