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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) e-Jurnal Apresiasi Ekonomi
Tengku Putri Lindung Bulan, Tengku Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Keragaman Produk Dan Digital Marketing Terhadap Minat Beli Konsumen Pada Ms Glow Di Kota Langsa Wahyuni, Rahmi; Lindung Bulan, Tengku Putri; Amilia, Suri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3757

Abstract

 This study aims to determine the effect of product diversity and digital marketing on consumer buying interest at MS GLOW in Langsa City.  This study used a sample of 96 respondents who used MS GLOW products in Langsa City.  This study uses a quantitative approach obtained by distributing questionnaires using a Likert scale.  The method used is multiple linear regression equation, t test, F test and coefficient of determination test.  The results of the t test prove that product diversity has a significant effect on buying interest, digital marketing has a significant effect on buying interest at MS GLOW in Langsa City.  The results of the F test state that product diversity, and digital marketing have a significant effect on buying interest at MS GLOW in Langsa City.  The result of the coefficient of determination test (Adjusted R²) has a value of 0.368 or 36.8% affecting the buying interest of MS GLOW in Langsa City.  While 63.2% is influenced by other variables not examined such as price quality, promotion, brand image.
Pengaruh Customer Satisfaction Dan Customer Experience Terhadap Minat Beli Ulang Garnier Men Di Kota Langsa Fadly, M.; Lindung Bulan, Tengku Putri; Amilia, Suri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3751

Abstract

This study aims to determine the effect of customer satisfaction and customer experience on the intention to repurchase Garnier Men in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination (adjusted R2). Customer satisfaction has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.001. Customer Experience has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.000. Customer Satisfaction and Customer Experience simultaneously have a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the F test the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination analysis, it is known that the variables of customer satisfaction and customer experience affect the buying interest of Garnier Men in Langsa City by 63.8% while the remaining 36.2% is influenced by other variables outside this research model.
Pengaruh Gaya Hidup Dan Ketersediaan Produk Terhadap Keputusan Pembelian Sepatu Merek Vans Di Kota Langsa Akbar, Muhammad Agil; Junaida, Erni; Lindung Bulan, Tengku Putri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3750

Abstract

This study intends to determine the effect of lifestyle and product availability on the decision to purchase Vans brand shoes in Langsa City. The number of samples in this study were 96 respondents. In this study using an analytical method consisting of multiple linear regression analysis, t test, F test and the coefficient of determination (adjusted r2). From the research results, it was found that the regression equation Y = 2.193 + 0.829 X1 + 0.377 X2, this means that a constant value of 2.193 indicates the value of the purchase decision before being influenced by lifestyle variables and product availability. The results of the t test stated that the lifestyle variable (X1) had a significant effect on the decision to purchase Vans brand shoes in Langsa City with a tsig value of 0.000 > 0.05, the product availability variable (X2) had a significant effect on the decision to purchase Vans brand shoes in Langsa City with tsig value of 0.011>0.05. The results of the F test stated that lifestyle and product availability simultaneously had a significant effect on purchasing decisions for Vans brand shoes in Langsa City, the Fsig value was 0.000 <0.05. The results of the coefficient of determination test (adjusted r2) show that lifestyle and product availability variables influence the decision to purchase Vans brand shoes in Langsa City by 63.9% and the remaining 36.1% is influenced by other variables such as product quality, brand image and others.
THE INFLUENCE OF ADVERTISING ON INSTAGRAM SOCIAL MEDIA AND CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN DEAR ME BEAUTY PRODUCTS Amilia, Suri; Lindung Bulan, Tengku Putri; Dewi, Meutia
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.777

Abstract

This research aims to determine the effect of advertising on Instagram social media and celebrity endorsements on purchasing interest in Dear Me Beauty products in Langsa City. This research used a sample of 96 respondents with the criteria for respondents who used Dear Me Beauty products in the Langsa City area and were aged 17 years and over. The data analysis method uses multiple linear regression, t-test, F test, and coefficient of determination test (Adjusted R2). The results of the t-test state that the advertising variable on Instagram social media has a significant effect on buying interest in Dear Me Beauty products in Langsa City, and the celebrity endorsement variable has a significant impact on buying interest in Dear Me Beauty products in Langsa City. The results of the F test state that advertisements on Instagram social media and celebrity endorsements simultaneously significantly affect purchasing interest in Dear Me Beauty products in Langsa City. Keywords: Advertising on Instagram Social Media, Celebrity Endorsement, Buying Interest.
Co-Authors Akbar, Muhammad Agil Junaida, Erni M. Fadly Meutia Dewi, Meutia Rahmi Wahyuni, Rahmi SURI AMILIA, SURI