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All Journal Perspective Jurnal Pendidikan Bahasa Inggris Linguistics and Elt Journal Academic Journal Perspective : Education, Language, and Literature ELT in Focus Academic Journal Perspective : Education, Language, and Literature International Journal of Multilingual Education and Applied Linguistics SASI Jurnal Pengabdian Indonesia The Journal of English Literacy Education
Maisa Maisa
Universitas Swadaya Gunung Jati
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN KAPASITAS UMKM DAN GENERASI MUDA DI DESA WINONGAN LOR Isdianto, Andik; Nasution, Fakhri Zakariyah; Rahmadhani, Aida Rahmah; Hasyim, Bunga Ashluna; Maisa, Maisa; Kusumawardhani, Dinda Ayu; Rahma, Annisa Maulidina; Kamilatunnisa, Kamilatunnisa; Irawan, Muhammad Fathir; Fuaidi, Jirjis Ahmad Nur; Aprilia, Maulydiana Afrina; Permata, Titanora Lintang; Ash S, Muhammad Hasbiy; Ghatfan, Reiky Naufal; Humairi, Nasywa Anargya
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.1137

Abstract

Digital marketing menjadi alat penting bagi usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan daya saing produk. Program pengabdian masyarakat ini bertujuan meningkatkan keterampilan digital marketing pelaku UMKM dan generasi muda di Desa Winongan Lor melalui pelatihan penggunaan marketplace Shopee, pemasaran di media sosial Facebook, serta pendampingan berkelanjutan melalui grup WhatsApp. Hasil pelatihan menunjukkan peningkatan signifikan kemampuan peserta dalam membuat akun, mengelola konten, dan menerapkan promosi online yang efektif. Pendampingan melalui WhatsApp mendukung penerapan teknik pemasaran digital secara berkelanjutan. Meskipun terdapat kendala seperti keterbatasan akses internet dan kepercayaan diri dalam teknologi, program ini berhasil membuka peluang pasar yang lebih luas dan meningkatkan daya saing produk lokal. Disarankan pelaksanaan pelatihan lanjutan yang fokus pada pengembangan konten kreatif, manajemen toko online, dan strategi pemasaran terstruktur untuk mendukung pertumbuhan usaha berkelanjutan.
Why Multiliteracies Pedagogy Matters in Designing Cultural-Based Materials in English Classroom Maisa Maisa
The Journal of English Literacy Education: The Teaching and Learning of English as A Foreign Language Vol. 10 No. 2 (2023): The Journal of English Literacy Education: The Teaching and Learning of Englis
Publisher : ENGLISH EDUCATION STUDY PROGRAM, FACULTY OF TEACHER TRAINING AND EDUCATION, UNIVERSITAS SRIWIJAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jele.v10i2.21

Abstract

The current issues on new literacy have been leveraged enormously for decades. Literacy is no longer delineated as the ability to read and write a single text. It has shifted into the multi-literacies within multimodal text based. The multiliteracies pedagogy approach provides the steps for teaching and learning multiliteracies in the English education context. The article aims to describe the nature of leveraging the English language teacher's competence in designing English lessons. The research method is Design and Develop research based on multiliteracies pedagogy approach Analysis. The participants are preservice teachers grade 4 at English Education Department at Faculty of Education and Science in Cirebon Raya. The steps of collecting the data are preparing the themes of multiliteracies; grouping the participants based on their experiences; conceptualizing the local content area of multiliteracies; framing the critical issues in the content area; applying the concept to the social practice with the technology integration, and the last, publishing or presenting the product of the research. Findings indicate that the participants have produced digital cultural-based lesson plans. They also seem to have more practice in developing critical thinking skills by doing collaboration in small groups to create lesson plans critically and creatively. To settle the remarkable points of the study, multiliteracies pedagogy has gradually triggered someone to leverage their competence.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Manan Andik Isdianto Aprilia, Maulydiana Afrina Ariq Nurfauzan Ash S, Muhammad Hasbiy Devi Mulatsih Diana Rahmawati Rozak, Diana Rahmawati Faisal Zachrie Fuaidi, Jirjis Ahmad Nur Ghatfan, Reiky Naufal Haris Budiana Hasyim, Bunga Ashluna Humairi, Nasywa Anargya Irawan, Muhammad Fathir Kamilatunnisa, Kamilatunnisa Kusumawardhani, Dinda Ayu Lestiawati, Ida Linda Linda Nasution, Fakhri Zakariyah Ninda Maulidina Permata, Titanora Lintang Poppi Aprilianti Sugito Putri Rahma, Annisa Maulidina Rahmadhani, Aida Rahmah Siti Fatimah Nurjanah Sri Hartati