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All Journal SEIKO : Journal of Management & Business Accounting Profession Journal (APAJI) Paulus Journal of Accounting (PJA)
Dian A.S Parawansa
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Economics, Econometrics & Finance Social Sciences

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The Effect Of Trust, Social Media And Electronic Word Of Mouth (E-Wom) On E-Commerce Customer Participation Ita Apriana Kinas; Dian A.S Parawansa; Muhammad Ismail
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4890

Abstract

The Faculty of Economics and Business, Indonesian Muslim University Makassar batch 2018, this study examines the effect of Trust (Trust), Social Media, Electronic Word of Mouth (E-Wom) on E-Commerce Customer Participation. Utilizing a quantitative methodology, this investigation. Primary and secondary data were used in this study, and they were both obtained by mailing Google Form surveys to 165 FEB students at the Muslim University of Indonesia. SPSS was used in this study’s data processing. Multiple linear was performed in the data analysis process. According to the study’s findings, trust, social media and electronic word of mouth (e-wom) all significantly influenced how many e-commerce customers participated in the Faculty of Economics and Business at Indonesian Muslim University Makassar in 2018. Keywords: electronic word of mouth (e-wom), trust, e-commerce customer participation, social media.
The Effect of Achievement Motivation Training and Religiosity on Learning Achievement for Indonesian Muslim University Students Hera Mutiara Arsyad; Siti Haerani; Dian A.S Parawansa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4891

Abstract

The purpose of this study is to ascertain the impact of training in accomplishment motivation, religiosity on learning achievement for Indonesian Muslim University students. Quantitative research is the method employed. Students from the Faculty of Economics and Business made up the study's population. at the Indonesian Muslim University and the sample was taken using a purposive sampling technique. Multiple linear regression analysis methods, the traditional assumption test, the R2 test, and the t test were employed in the data analysis. The findings of this study demonstrate that religiousness has a big impact on learning performance and that achievement motivation training has a large impact on both student success in the Faculty of Economics, Muslim University of Indonesia. Keywords :Achievement Motivation Training, Religiosity and Learning Achievement
NEW PLN MOBILE INNOVATION: TECHNOLOGY ACCEPTANCE MODEL Pradikta Cendika; Dian A.S Parawansa; Andi Nur Baumassepe
Paulus Journal of Accounting (PJA) Vol. 4 No. 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

Penelitian ini bertujuan untuk mengukur sejauh mana penerimaan masyarkat terhadap inovasi terbaru New PLN Mobile berbasis SwaCam Technology. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode regersi linier sederhada dan regresi linier berganda. Di mana sampel pada penelitian ini adalah masyarakat yang menggunakan jasa PLN yang berdomisili pada wilayah Sulawesi Selatan, Sulawesi Tenggara, dan Sulawesi Barat. Data dikumpulkan menggunakan kuesioner oline yang disebar melalui berbagai platform media sosial. Lebih lanjut, hasil penelitian menunjukkan Perceived Usefulness and Perceived Ease of Use berpengaruh signifikan terhadap Attitude Towards Using. Selanjutnya, secara simultan, Perceived Usefulness and Perceived Ease of Use berpengaruh signifikan terhadap Attitude Towards Using. Kemudian, Attitude Toward Using berpengaruh signifikan terhadap Acceptance of SeaCam Technology. Pada akhirnya, secara simultan, PU, PEoU, ATUberpengaruh signifikan terhadap Acceptance of SeaCam Technology.
STRATEGI PENGEMBANGAN PEMASARAN PUPUK NON SUBSIDI PT. PUPUK INDONESIA NIAGA CABANG MAKASSAR Andi Nurul Sarah Bulqis; Dian A.S Parawansa; Wahda
Accounting Profession Journal (APAJI) Vol. 5 No. 2 (2023): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v5i2.114

Abstract

Penelitian ini bertujuan untuk 1) Untuk mengidentifikasi lingkungan eksternal dan internal yang mempengaruhi pemasaran Pupuk Non Subsidi PT. Pupuk Indonesia Niaga. 2) Menganalisis dan merumuskan strategi pengelolaan dan pengembangan pemasaran pupuk non subsidi PT. Pupuk Indonesia Niaga. Metode penelitian yang digunakan adalah metode kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa hasil analisis matriks SWOT didapatkan empat alternative strategi, yaitu : 1)Menggunakan branding dan strategi pemasaran yang unik untuk membedakan produk pupuk dari pesaing dan meningkatkan daya tarik pelanggan, 2) Menciptakan Program Pengembangan Pasar Bersama. 3) Meningkatkan pelatihan dan pengembangan karyawan untuk memperkuat kemampuan internal dalam menghadapi perubahan pasar dan meningkatkan keahlian teknis. 4) Memperluas pasar internasional dengan mengembangkan pupuk organik ramah lingkungan yang inovatif dan mengaitkannya dengan kesadaran akan keberlanjutan. Berdasarkan matriks QSPM pada, alternative strategi Menggunakan branding dan strategi pemasaran yang unik untuk membedakan produk pupuk dari pesaing dan meningkatkan daya tarik pelanggan menghasilkan total nilai daya tarik sebesar 5.654, yang bebrarti strategi tersebut merupakan alternative strategi yang penting untuk dijalankan PT. Pupuk Indonesia Niaga saat ini. Alternative strategi ini dinilai penting karena mampu menarik day tarik pelanggan dan meningkatkan penjualan.
Co-Authors Andi Nur Baumassepe Andi Nurul Sarah Bulqis Hera Mutiara Arsyad Ita Apriana Kinas Muhammad Ismail Pradikta Cendika Siti Haerani Wahda