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Analysis of Brand Personality and Instagram Social Media Influence on Election Decisions in the 2024 Election: As a Basis for Forming a SWOT Analysis A. Rifdah Dzakiyyah Tenri Sa’na; Syamsu Alam; Wahda
Journal of Business Issues Vol. 2 No. 1 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

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Abstract

Every year, Instagram as one of social media mainstream experiences rapid development, both for its utilization in information dissemination and information retrieval. This study aims to analyze the brand personality and Instagram social media strategy as a political promotion platform for the 2024 election participants, which will later become the basis for forming a SWOT analysis. A quantitative research approach was employed in this study.. The population in this study is the entire community of South Sulawesi who fulfill the requirements as potential voters for the 2024 general election with a total of 100 respondents who are determined using the random method or commonly called a random sample from the entire population regardless of their strata. The SPSS application was utilized for analyzing the collected data.. The results of this study showed that the influence of Instagram social media on election decisions is statistically significant, or in other words, Instagram social media has an important influence in influencing election decisions. Meanwhile, Brand Personality has an influence with a sense of pride/prestigious and familiar to candidates who are new to Instagram social media. The relationship between Instagram social media and brand personality on election decisions has an important role in influencing voter decisions. These two factors work together to influence the preferences and decisions made by individuals in elections
STRATEGI PENGEMBANGAN PEMASARAN PUPUK NON SUBSIDI PT. PUPUK INDONESIA NIAGA CABANG MAKASSAR Andi Nurul Sarah Bulqis; Dian A.S Parawansa; Wahda
Accounting Profession Journal (APAJI) Vol. 5 No. 2 (2023): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v5i2.114

Abstract

Penelitian ini bertujuan untuk 1) Untuk mengidentifikasi lingkungan eksternal dan internal yang mempengaruhi pemasaran Pupuk Non Subsidi PT. Pupuk Indonesia Niaga. 2) Menganalisis dan merumuskan strategi pengelolaan dan pengembangan pemasaran pupuk non subsidi PT. Pupuk Indonesia Niaga. Metode penelitian yang digunakan adalah metode kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa hasil analisis matriks SWOT didapatkan empat alternative strategi, yaitu : 1)Menggunakan branding dan strategi pemasaran yang unik untuk membedakan produk pupuk dari pesaing dan meningkatkan daya tarik pelanggan, 2) Menciptakan Program Pengembangan Pasar Bersama. 3) Meningkatkan pelatihan dan pengembangan karyawan untuk memperkuat kemampuan internal dalam menghadapi perubahan pasar dan meningkatkan keahlian teknis. 4) Memperluas pasar internasional dengan mengembangkan pupuk organik ramah lingkungan yang inovatif dan mengaitkannya dengan kesadaran akan keberlanjutan. Berdasarkan matriks QSPM pada, alternative strategi Menggunakan branding dan strategi pemasaran yang unik untuk membedakan produk pupuk dari pesaing dan meningkatkan daya tarik pelanggan menghasilkan total nilai daya tarik sebesar 5.654, yang bebrarti strategi tersebut merupakan alternative strategi yang penting untuk dijalankan PT. Pupuk Indonesia Niaga saat ini. Alternative strategi ini dinilai penting karena mampu menarik day tarik pelanggan dan meningkatkan penjualan.
EDUCATION INTITUTION MANAGEMENT AND DEVELOPMENT STRATEGY ON CENTRE OF MEDICAL SPECIALIST EDUCATION PROGRAM FACULTY OF MEDICINE HASANUDDIN UNIVERSITY, MAKASSAR Arisakti, Aldian; Brasit, Nurdin; Wahda
Journal of Business Issues Vol. 2 No. 2 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jbi.v2i2.554

Abstract

This research aims to determine the management and development strategy of educational institutions at the center of the specialist medical education program at Hasanuddin University's medical faculty. The analytical tool used in this research is SWOT analysis. The results of the research state that strategic planning in improving the quality of education is a design of activities to follow up on previous programs after program evaluation. programs to improve the quality of education reflect the vision, mission and objectives of PPDS FK Unhas. The guideline for creating a program to improve the quality of education, in this case PPDS FK Unhas, is to provide facilities to lecturers and human resources at PPDS FK Unhas, one example is by facilitating lecturers in conducting research. In carrying out activities to improve the quality of education at PPDS FK Unhas, there are several obstacles faced, one of which is the lack of specialist staff in areas of need.
The Reactualization of Sipakatau, Sipakalebbi, and Sipakainge’ Values Using La Galigo Comic with Augmented Reality Tikson, Shinta Dewi Sugiharti; Samintang; Firdaus; Andi Khaerun Nisa; Wahda; Mustafa, Fahrina
International Journal of Elementary Education Vol 7 No 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijee.v7i4.59779

Abstract

Base on observation there is no educative and interactive learning media in local content lessons related to strengthening student character. This study aims to analyze student interest and enthusiasm in local content lessons, understand the values, diversity, and inclusivity contained in La Galigo through Augmented Reality (AR)-based comic. This study is use Wilcoxon signed-rank test is used to compare the pre-test and post-test, also comparing anecdotal notes of student activities. A total of 14 students from the 4th and 5th grade participated in this program. Data collection is use observations, anecdotal records, and in-depth interviews were also used to assess students' personalities. Based on the evaluation of the pre-test and post-test, there is an increase in students' knowledge after the comic learning method is used. Changes in student’s knowledge and attitude are accomplished through the use of continuous assessment indicators and the involvement of the teacher in the classroom. It is hoped that this innovation can help students develop better character by incorporating trisipaka-based values (sipakatau, sipakalebbi, and sipakainge') into their daily lives.
The Influence of Role Stress on Nurse Performance at Islam Faisal Hospital Makassar City Achiruddin, Muh; Brasit, Nurdin; Wahda
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.67

Abstract

This study aims to determine whether role stress has an influence on the performance of nurses at the Faisal Islamic Hospital in Makassar City. The population in this study was 23 people, so a saturated sample was used to take the population as the sample. Data collection used by using observation and questionnaire methods. The data analysis technique used is simple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the role stress variable (X) has a negative and significant effect on the performance of nurses (Y) at Faisal Islamic Hospital Makassar City. Based on the results of the regression test, it was found that role stress (B = -0.586 and Sig. 0.000) had a negative and significant effect on nurse performance.
The Correlation Between Job Demand and Performance: An Empirical Analysis in a Higher Education Work Environment A. Nur Asri Ainun; Muhammad Idrus Taba; Sumardi; Wahda
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

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Abstract

Enhancing lecturer performance is necessary to raise the standard of higher education. The purpose of this study is to assess the work requirements for instructors at Makassar City's private universities. job demands in this scenario encompass a variety of factors, including task ambiguity, time pressure and work overload. In this study, quantitative methodologies were applied. Teachers at several private universities in Makassar City received questionnaires. The analysis tool SPSS version 26 was used to examine the data that had been gathered. The study's findings demonstrated that role ambiguity significantly affected lecturers' performance. Time constraints and work overload have a beneficial but insignificant impact. Furthermore, compared to academics with less experience, lecturers with more experience typically exhibit superior job demand management skills
ANALYSIS OF FINANCIAL PERFORMANCE OF PT. TELEKOMUNIKASI INDONESIA TBK 2017-2019 Behuku, Dean Russel Jonathan; Wahda; Taba, Muhammad Idrus
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1058

Abstract

The study aimed to assess the financial performance of PT. Telekomunikasi Indonesia Tbk for the 2017-2019 period based on the Decree of the Minister of State-Owned Enterprises Number: KEP-100/MBU/2002.The data collection technique used was documentation, analyzing financial reports for the specified period. The results indicated that in 2017, the company's financial performance was categorized as "unwell" with a rating of BBB. In 2018, it was also classified as "unwell" with a rating of BB. In 2019, PT Telekomunikasi Indonesia Tbk was predicted to be in the "unwell" category with a rating of BBB. These assessments were based on predetermined indicators outlined in the aforementioned decree. The findings aim to provide valuable insights and information for the company to enhance its financial performance in the future.