Dian A.S Parawansa
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Journal : SEIKO : Journal of Management

The Effect Of Trust, Social Media And Electronic Word Of Mouth (E-Wom) On E-Commerce Customer Participation Ita Apriana Kinas; Dian A.S Parawansa; Muhammad Ismail
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4890

Abstract

The Faculty of Economics and Business, Indonesian Muslim University Makassar batch 2018, this study examines the effect of Trust (Trust), Social Media, Electronic Word of Mouth (E-Wom) on E-Commerce Customer Participation. Utilizing a quantitative methodology, this investigation. Primary and secondary data were used in this study, and they were both obtained by mailing Google Form surveys to 165 FEB students at the Muslim University of Indonesia. SPSS was used in this study’s data processing. Multiple linear was performed in the data analysis process. According to the study’s findings, trust, social media and electronic word of mouth (e-wom) all significantly influenced how many e-commerce customers participated in the Faculty of Economics and Business at Indonesian Muslim University Makassar in 2018. Keywords: electronic word of mouth (e-wom), trust, e-commerce customer participation, social media.
The Effect of Achievement Motivation Training and Religiosity on Learning Achievement for Indonesian Muslim University Students Hera Mutiara Arsyad; Siti Haerani; Dian A.S Parawansa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4891

Abstract

The purpose of this study is to ascertain the impact of training in accomplishment motivation, religiosity on learning achievement for Indonesian Muslim University students. Quantitative research is the method employed. Students from the Faculty of Economics and Business made up the study's population. at the Indonesian Muslim University and the sample was taken using a purposive sampling technique. Multiple linear regression analysis methods, the traditional assumption test, the R2 test, and the t test were employed in the data analysis. The findings of this study demonstrate that religiousness has a big impact on learning performance and that achievement motivation training has a large impact on both student success in the Faculty of Economics, Muslim University of Indonesia. Keywords :Achievement Motivation Training, Religiosity and Learning Achievement