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All Journal SEIKO : Journal of Management & Business Jurnal Kewarganegaraan Jurnal Sistim Informasi dan Teknologi Scientium Management Review
Fahrina Mustafa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences Other

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The Influence Of Product Attributes And Word Of Mouth Communication On Purchasing Decisions For Xl Axiata Prepaid Cards St Arwini Alwy; Otto R. Payangan; Fahrina Mustafa
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4893

Abstract

The purpose of this study was to determine how the influence of product attribute variables and word-of-mouth communication, as well as variables that have a dominant influence between the two variables on purchasing decisions for XL Axiata prepaid cards. In this study, researchers used a purposive sampling technique and primary data obtained by distributing questionnaires to 100 students of the faculty of economics and business, Hasanuddin University, who used XL Axiata prepaid cards. The analysis method used is multiple linear regression analysis with several test tools, namely validity test, reliability test, F hypothesis test and t hypothesis using the SPSS program. The results showed that based on the simultaneous test, the product attribute variables and word-of-mouth communication significantly affected purchasing decisions. However, the product attribute variable partially has a significant effect, while the word-of-mouth communication variable has no significant effect on purchasing decisions. Keywords: Product attributes, Word-of-mouth communication, purchasing decisions
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION OF PENSION SAVING BANK NATIONAL (BTPN) BRANCH SUNGGUMINASA Wahyudi; Dian Parawansa; Fahrina Mustafa
Scientium Management Review Vol. 2 No. 2 (2023): Scientium Management Review
Publisher : Scientia Integritas Utama

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Abstract

The National Pension Savings Bank (BTPN) has come a long way, since it was founded in Bandung, West Java in 1958, and then changed its name in 1986 to become the National Pension Savings Bank. BTPN began being listed on the Jakarta Stock Exchange in 2008 and a year later added a financing business to micro business complements the pension banking service portfolio. Recognizing the current challenges, that companies are required to change the way they do business, we decided to take a step further, by creating and launching “Daya” in 2011. Based on the “Opportunity and Call” business philosophy, Daya present by offering an opportunity to all BTPN stakeholders to participate in the mission to empower millions of mass market in Indonesia. In the regression equation, there are 2 negative variables and 3 other positive variables, meaning that if the independent variable increases, the dependent variable decreases and if the independent variable decreases, the dependent variable also increases. Because there are several factors from the item of each variable that influence the assessment of service quality so that there is an asymmetric flow between the independent and dependent variables. From the results of the regression coefficients obtained, it shows that the direct evidence factor (b1 = 0.000) then responsiveness (b3 = 0.000) and assurance (b4 = 0.000) are the distribution factors that affect customer satisfaction, then reliability (b2 = 0.010), while empathy ( b5 = 0.723) is a factor that does not affect customer satisfaction at all.
Analysis of Determinant Factors Customer Loyalty Towards Brand in The Telecommunication Industry With The Digitalization Paradigm Agustinus Suradi; Sri Purwati; Muhammad Zakaria; Rezky Nurbakti; Fahrina Mustafa
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.349

Abstract

The goal of this research is to determine whether company parties have implemented engagement strategies in the current digital context. This research uses a qualitative marketing research approach. We used a digital platform for the initial data collection stage. The analysis then continued with the creation of a textual corpus. A deep understanding of consumer engagement with brands can help companies build stronger relationships with consumers, create greater value for brands, and maintain a competitive advantage in the marketplace. By paying attention to emotional, cognitive, and behavioral dimensions, companies can develop more holistic and effective strategies for managing consumer engagement and strengthening their brand positioning. Research results reveal that consumers actively seek knowledge and information to enhance their decision-making about brands and products. Mobile telecoms have well-implemented Customer Brand Engagement strategies, but they also need to have a proactive approach in dialogue with customers to maintain their engagement. This means that in addition to understanding and responding to consumer needs and desires, companies also need to be proactive in communicating with customers to strengthen their relationship and engagement with the brand. According to a careful analysis of the lexical units in cluster one, the majority come from Twitter. Cluster two highlights the comparisons that consumers make regarding the technical characteristics of products and services with those of various competitors. Meanwhile, cluster three shows that consumers are increasingly looking for personal services that can meet their needs. Cluster four warns management about loss phenomena that are specific to certain areas or regions. Finally, Cluster Five allows management to understand that consumers are currently less involved in innovative services such as payments via smartphone.
Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.2607

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference
Co-Authors Agustinus Suradi Aisyah Solehati Eka Hendrayani Hendy Tannady Iwan Henri Kusnadi Kiki Setyawati Magdalena Muhammad Zakaria Otto R. Payangan Rezky Nurbakti Sri Purwati St Arwini Alwy Wahyudi Yohanes Totok Suyoto