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All Journal Enrichment : Journal of Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Airlangga Journal of Innovation Management Journal Of Resource Management, Economics And Business (REMICS) Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) SOCIRCLE : Journal Of Social Community Services
Vina Andita Pratiwi
Institut Budi Utomo Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH ULASAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE KOREA DI SPARKLELLE SHOP Vina Andita Pratiwi; Yeyet Daryati; Chintya Anggraeni
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 2 No 1 (2023): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Publisher : xjurnal.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/jambak.v2i1.62

Abstract

This research was conducted to identify and explain the effect of online reviews on purchasing decisions, and hypothesis testing. The sample of this research is consumers who have made a purchase at Sparklelle Shop with a sample of 100 respondents. Data collection techniques in this study used the questionnaire method. The instrument test in this study used validity and reliability tests. The data analysis technique used regression analysis. The data obtained were processed using the SPSS 25 for Windows program. The variables in this study are independent variables, namely Online Reviews (X) for the dependent variable, namely purchasing decisions (Y). The results of this study found that Online Reviews have a significant positive effect on purchasing decisions at Sparklelle Shop. ABSTRAK Penelitian ini dilakukan untuk mengetahui dan menjelaskan pengaruh Ulasan Online terhadap Keputusan Pembelian, dan pengujian hipotesis. Sampel penelitian ini adalah konsumen yang pernah melakukan pembelian di Sparklelle Shop dengan sampel sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan metode angket. Uji instrumen dalam penelitian ini menggunakan uji validitas dan uji reliabilitas. Teknik analisis data menggunakan analisis regresi. Data yang diperoleh diolah dengan menggunakan program SPSS 25 for Windows. Variabel dalam penelitian ini adalah sebagai Variabel bebas yaitu Ulasan Online (X) untuk variabel terikat yaitu keputusan pembelian (Y). Hasil dari penelitian ini mendapati bahwa Ulasan Online memiliki pengaruh positif signifikan terhadap keputusan pembelian di Sparklelle Shop.
The effect of transformational leadership and work motivation on teacher performance in SMP Negeri 17 Cirebon City Vina Andita Pratiwi; Endah Budiastuti; Sri Hartati; Nur Alia Sumanti; Yenni Rohmatun
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1541

Abstract

This study was to determine the effect of transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. The type of research used is a quantitative approach with multiple linear regression analysis techniques. The type of data used is primary data obtained through a questionnaire using SPSS for windows version 16. Secondary data is obtained from school data as well as several books and journals that can be accounted for. The sample in this study is 46 respondents which is the population of this study. The results of this study are that there is a significant influence between transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the rules of the accepted hypothesis that the analysis test shows Tcount 3.931 > Ttable 2.017 with a significance value of 0.000 <0.050. There is no significant influence between work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the accepted hypothesis, the analysis test shows Tcount 1.500 > Ttable 2.017 with a significance value of 0.141 > 0.050. There is a simultaneous significant effect of transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the accepted hypothesis, this can be seen from the analysis Fcount 69.581 > Ftable 3.209 with a significance level of 0.000 <0.050. The research can have several expected implications, consist of improvement in teacher performance, enhanced educational outcomes, better school management and leadership training, motivation strategies, contribution to knowledge, policy formulation, and professional development.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI DIKANTOR PENDIDIKAN KABUPATEN CIREBON Hengki Hardiansah; Vina Andita Pratiwi
Journal Of Resource Management, Economics And Business Vol. 2 No. 2 (2023): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v2i2.68

Abstract

Purpose: The purpose of this study was to determine the factors of influence employee performance in the Cirebon District Education Office. Research Methodology: This research uses accidental sampling method with a sample of 37 employees. Data collection is done by filling out the questionnaire for the ability factor and motivation factor with employee performance. Results: Furthermore, the data collected was analyzed using SPSS 26.0 for Windows with a significance level (α) of 0.05. The results showed there was an influence of the ability to see the tcount value of the ability factor variable (X1) of 4,311 ≥t_table (0.68137) and motivational actors with the t_count value of the variable (X2) of 4,871 ≥ t table (0.68137). And based on the value of β and t_calculate it can be seen that the variable that has a dominant influence on employee performance is the ability factor variable with a value of β (0.701) and tcount (4,871) which is greater than the other variables and also the significance value of t_calculate the best results. And from the results of the study it is expected that employees at the Department of Education, can provide much better performance even the people who come. Limitations: Small Sample Size: The study used a relatively small sample size of 37 employees, which may limit the generalizability of the findings to a larger population. The results may not accurately represent the entire workforce at the Cirebon Regency Education Office or other similar educational institutions. Accidental Sampling: The research employed an accidental sampling method, which may introduce bias and affect the representativeness of the sample. The findings may not reflect the views and experiences of the entire employee population, as those who were not included in the sample might have different perspectives. Reliance on Self-Reported Data: The study collected data through self-reported questionnaires, which may be subject to response biases such as social desirability or recall bias. The accuracy and reliability of the results depend on the participants' honesty and ability to accurately recall and report their abilities and motivations. Single-Location Study: The research focused solely on the Cirebon Regency Education Office in a specific geographical area. The findings may not be applicable to other educational offices or institutions located in different regions or cultural contexts. Contribution: Organizational Improvement: The Findings Can Provide Valuable Insights For The Cirebon Regency Education Office In Identifying The Factors That Influence Employee Performance. By Understanding The Significance Of Ability And Motivation Factors, The Office Can Develop Targeted Strategies To Enhance Employee Performance And Productivity. Human Resource Management: The Study Contributes To The Field Of Human Resource Management By Highlighting The Importance Of Factors Such As Ability And Motivation In Employee Performance. It Emphasizes The Need For Organizations To Focus On Developing Employees' Skills And Providing A Motivating Work Environment To Foster Higher Performance Levels. Educational Management: The Research Findings Can Benefit Educational Management In The Cirebon Regency And Similar Areas By Emphasizing The Key Factors That Influence Employee Performance Within Educational Organizations. This Knowledge Can Inform Decision-Making Processes And Help Enhance The Overall Quality Of Education Delivery In The Region. Further Research: The Study Can Serve As A Foundation For Future Research On Employee Performance In Educational Institutions. Researchers Can Build Upon The Findings And Expand The Investigation To Include Larger Sample Sizes, Different Locations, And Additional Variables To Gain A More Comprehensive Understanding Of The Factors Influencing Employee Performance In The Education Sector.
Sosialisasi Penggunaan Internet Yang Ramah Anak di Blok Ganjarasih Kelurahan Cikasarung Kecamatan Majalengka Ade Sobariah; Gilang Bhirawa Noraga; Ahmad Kamaludin; Wawan Yuswanto; Yelsha Dwi Pasca; Tia Aprilia Susnita; Vina Andita Pratiwi; Hani Sri Mulyani
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i2.8944

Abstract

Perkembangan teknologi saat ini menunjukkan kemajuan yang sangat pesat sekali, terdapat dampak positif dan negative dari perkembangan teknologi tersebut. Kegiatan pengabdian kepada masyarakat yang dilakukan ini bertujuan untuk mengurangi dampak buruk dari penggunaan teknologi yang semakin berkembang. Upaya yang dilakukan berupa pelaksanaan sosialisasi terkait penggunaan internet yang ramah anak. Kegiatan ini dilakukan di Blok Ganjarasih Kelurahan Cikasarung Kecamatan Majalengka dengan partisipannya adalah para orang tua yang berada di Blok Ganjarasih. Metode pelaksanaan yang digunakan yaitu berbentuk sosialisasi. Pelaksanaan kegiatan meliputi penyampaian teori dan demonstrasi terkait penggunaan internet yang ramah anak. Hasil dari kegiatan ini yaitu para orang tua di Blok Ganjarasih Kelurahan Cikasarung menunjukkan peningkatan pengetahuan terkait strategi dalam menggunakan internet yang ramah anak.
Upaya Pengembangan Produk Melalui Branding Pada Produk Opak Dan Gula Cakar Di Desa Cieurih Kecamatan Maja Kabupaten Majalengka Yelsha Dwi Pasca; Burhanudin Rabani; Vina Andita Pratiwi; Emi Amelia; Ade Sobariah Hasanah
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.40

Abstract

This community service records the results of the implementation of efforts to develop superior products from the Cieurih Village community to increase product marketing through branding strategies. A series of efforts to develop products by discussing how important branding a product is in facing increasingly tight business competition today. This method involves business actors by providing information related to branding to direct practice in product development with a focus on Opak and Gula Cakar Products in Cieurih Village. From the various efforts that have been made, it can be seen that branding a product has an impact on increasing product sales. In essence, product development efforts in the context of community service programs in Cieurih Village are able to provide insight and practical assistance for business actors, especially for Opak Ketan and Gula Cakar products in Cieurih Village, Maja District, Majalengka Regency.   Abstrak Pengabdian masyarakat ini mencatat hasil implementasi upaya pengembangan produk unggulan masyarakat Desa Cieurih untuk meningkatkan pemasaran produknya melalui strategi branding. Serangkaian upaya untuk pengembangan produk dengan membahas bagaimana pentingnya Branding suatu produk dalam menghadapi persaingan bisnis yang semakin ketat saat ini. Metode ini dengan melibatkan pelaku usaha dengan memberian informasi terkait branding hingga praktik langsung dalam pengembangan produk dengan fokus pada Produk Opak dan Gula Cakar Desa Cieurih. Dari berbagai upaya yang telah dilakukan terlihat dengan adanya branding suatu produk berdampak pada peningkatan penjualan produk. Pada intinya upaya pengembangan produk dalam rangka program pengabdian masyarakat di Desa Cieurih mampu memberikan wawasan dan bantuan praktis bagi pelaku usaha khususnya produk Opak Ketan dan Gula Cakar Di Desa Cieurih Kecamatan Maja, Kabupaten Majalengka.
Optimizing Employee Performance: The Role of Public Service Motivation and Organizational Citizenship Behavior Emi Amelia; Yelsha Dwi Pasca; Lisdayanti Abriyani; Ade Sobariah Hasanah; Vina Andita Pratiwi; Tia Aprilia Susnita; Gita Kartika Sari
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.63768

Abstract

Human resource management is a central factor in any organization. Regardless of its form or objectives, an organization is established based on various visions for human interests, and its mission is managed and executed by people. Thus, human resource management focuses on issues related to the workforce. This study examines the impact of Public Service Motivation (PSM) and Organizational Citizenship Behavior (OCB) on employee performance. The respondents of this study were 100 employees from PT Leetex Garment Indonesia. Purposive sampling was used in this study, along with quantitative analysis through multiple regression analysis. The results revealed that PSM and OCB significantly and positively influenced employee performance, with PSM having a t-value of 12.331 and OCB having a t-value of 9.929, surpassing the critical t-value of 1.985. Additionally, the combined effect of PSM and OCB on employee performance was significant, with an F-value of 88.136 and a probability level of 0.000, less than the alpha level of 0.05. This suggests the need for further research into other factors affecting employee performance that were not covered in this study. This finding indicates the usefulness of PSM and OCB in increasing organizational productivity. However, this study also highlights the potential for further investigation into other elements that may influence employee performance, such as leadership style, organizational culture, or managerial support. For practitioners, particularly at PT Leetex Garment Indonesia, these findings might serve as the foundation for developing more effective human resource management strategies.
ADAPTIVE LEADERSHIP STRATEGIES FOR ADDRESSING EMPLOYEE PERFORMANCE BARRIERS: A QUALITATIVE CASE STUDY OF KESBANGPOL MAJALENGKA REGENCY Eli Dahlia; Vina Andita Pratiwi; Idah Wahidah; Emi Amelia; Tia Aprilia Susnita
Journal Of Resource Management, Economics And Business Vol. 5 No. 2 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i2.290

Abstract

Purpose: This study explores how leaders at the National Unity and Politics Agency (Kesbangpol) of Majalengka Regency address employee performance barriers in a resource-constrained public-sector setting. Research Methodology: A descriptive qualitative case-study design was used. Data were generated through 12 semi-structured interview sessions with six purposively selected informants, passive observation, and document review. The data were coded, condensed, displayed in a thematic matrix, and interpreted using the interactive analysis model of Miles, Huberman, and Saldaña. Source triangulation compared accounts across leadership levels with relevant organizational documents. Results: Three interconnected barriers were identified: uneven digital competence, dual workloads arising from limited personnel, and declining motivation during budget rationalization. Leaders responded through adaptive task-direction and support, peer-learning pairs, short daily coordination briefings, and inclusive, family-oriented communication. Participants perceived these practices as reducing uncertainty, redistributing work, and supporting timely completion of reporting tasks. Limitations: The single-case design, reliance on participant accounts, and bounded observation period limit transferability and preclude causal claims about performance improvement. Contribution: The study develops a context-sensitive explanation of how situational and inclusive leadership practices can mobilize relational and learning resources when public organizations face simultaneous capability, workload, and motivational constraints.
Co-Authors Ade Sobariah Ade Sobariah Hasanah Ahmad Kamaludin Burhanudin Rabani Chintya Anggraeni Eli Dahlia Emi Amelia Emi Amelia Emi Amelia Endah Budiastuti Gilang Bhirawa Noraga Gita Kartika Sari Hani Sri Mulyani Hengki Hardiansah Idah Wahidah Lisdayanti Abriyani Nur Alia Sumanti Pasca, Yelsha Dwi Sri Hartati Tia Aprilia Susnita Tia Aprilia Susnita Wawan Yuswanto Yenni Rohmatun Yeyet Daryati