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All Journal AGRIEKONOMIKA Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan KACANEGARA Jurnal Pengabdian pada Masyarakat JURNAL PengaMAS AGROMIX AGRISCIENCE Journal of Supply Chain and Entrepreneurship
Dian Eswin Wijayanti, Dian Eswin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : AGRISCIENCE

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EFISIENSI PEMASARAN UBI JALAR DIKECAMATAN SIDOREJO, KABUPATEN MAGETAN Istiqomah, Istiqomah; Hasan, Fuad; Wijayanti, Dian Eswin
Agriscience Vol 6, No 3: November 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i3.31361

Abstract

This study aims to identify marketing institutions and channels along with their functions, analyze marketing margins, farmer’s share, and sweet potato marketing efficiency in Sidorejo District, Magetan Regency. Data were collected using structured interviews with farmers and marketing institutions. Data were analyzed descriptively quantitatively. The results show that the marketing institutions involved in sweet potato distribution in Sidorejo District consist of middlemen, collectors, and retailers, with the dominant role held by middlemen and retailers. The marketing channels are formed into four channels, and each marketing institution carries out marketing functions that include transportation, packaging, and storage. Some channels show high marketing efficiency values mathematically, but the farmer’s share received by farmers remains low, this indicates an imbalance in the distribution of profits between marketing actors 
Co-Authors Auliansyah, Anggi Fuad Hasan Haryani, Siska Dwi Hasan , Fuad Hilmi, Yahya Shafiyuddin istiqomah istiqomah Ni'mah, Zumrotun Nisa’, Siti Mufarohatin Priyanto, Moh. Wahyudi Rohimah, Ainur Satriatama, Adimas Rizqi Setiani Setiani, Setiani Winda Agustina