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All Journal Holistik: Journal For Islamic Social Sciences Jotika Journal in Management and Entrepreneurship JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ilmiah Ekotrans & Erudisi (JIEE) International Journal of Social and Education (INJOSEDU)
Mulia Sosiady
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Persepsi, Sikap, Religiusitas Dan Gaya Hidup Terhadap Keputusan Pempelian Produk Perawatan Kulit (Skincare) Pada Remaja Muslimah SMA N Kota Pekanbaru Denila - Roza; Trian Zulhadi; Mulia Sosiady
Holistik Vol 7, No 1 (2023)
Publisher : LP2M IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/holistik.v7i1.13578

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh persepsi, sikap, religiusitas dan gaya hidup terhadap keputusan pembelian produk perawatan kulit (skincare) pada remaja muslimah SMAN Kota Pekanbaru dengan pendekatan kuantitatif. Data yang digunakan bersumber dari data primer dan data sekunder yang diperoleh melalui teknik observasi, penyebaran kuesioner dan dokumentasi. Data diolah dengan bantuan program SmartPLS 3.0. Penelitian ini tergolong penelitian lapangan (Field Research) dengan sampel sebanyak 335 orang yang diperoleh melalui teknik purposive sampling. Hasil penelitian menyimpulkan bahwa secara parsial variabel persepsi, sikap dan gaya hidup berpengaruh secara signifikan terhadap keputusan pembelian produk perawatan kulit (skincare), sedangkan variabel religiusitas tidak berpengaruh terhadap keputusan pembelian. Secara simultan variabel persepsi, sikap, religiusitas dan gaya hidup mampu mempengaruhi keputusan pembelian produk skincare dikalangan remaja muslimah kota Pekanbaru sebesar 48,2%, sedangkan sisanya 51,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Internet Addiction Disorder (IAD) Terhadap Motivasi Belajar Mahasiswa Mulia Sosiady
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 1 No. 1 (2023): JAAMTER - MARET
Publisher : MUI Kota Pekanbaru

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Abstract

Penelitian ini dilaksanakan di Program Studi S1 Manajemen UIN Suska Riau dan Program Studi S1 Manajemen UIN Sunan Gunung Djati Bandung , Penelitian ini menggunakan metode Komparatif membandingkan dua gejalan pada objek yang berbeda,dalam penelitian ini jumlah sampel sebesar 96 responden yaitu masing masing 48 sampel adalah mahasiswa program studi S1 Manajemen UIN Suska Riau dan 48 sampel adalah mahasiswa program studi S1 Manajemen UIN Sunan Gunung Djati Bandung, Nilai R2 ( R Square ) Mahasiswa Program Studi S1 Manajemen 0.490 atau 49 % dan Nilai R2 ( R Square ) Mahasiswa Program Studi S1 Manajemen UIN Sunan Gunung Djati Bandung. Saran dalam penelitian ini bahwa seharusnya mahasiswa UIN Suska Riau lebih bijak menggunakan fasilitas internet dan sebaiknya kecanduang internat pada mahasiswa UIN Bandung digunakan untuk meningkatkan motivasi belajar dan untuk kegiatan bisnis seperti bisnis online yang sangat menarik dalam prospek bisnis di era digitalisasi sekarang.
ANALYSIS OF HUMAN RESOURCE MANAGEMENT ON THE QUALITY OF HOSPITAL SERVIES Mulia Sosiady; Ermansyah, Ermansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

Human resource management is an important part. The human resources that hospitals must have are in principle regulated through hospital accreditation. Efforts to improve the quality of human resources and the quality of service on public trust in public services must be made. The public questions the quality and effectiveness of public services. The quality of service in a hospital is a reflection of all the systems that are running within it. Apart from that, service quality is also the conformity of health services with professional standards by making good use of existing resources, so that all customer needs and goals for achieving optimal levels of health can be achieved. The human resources that hospitals must have are in principle regulated through Hospital accreditation is in determining the number and specifications of personnel and service supporting facilities that a hospital must have. Education and training are efforts to develop human resources, especially to develop intellectual abilities and personality. Education is generally related to preparing prospective workers for use by an organization, while training is more related to improving the abilities or skills of workers who already occupy a certain position or task.
ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE MILLENNIAL GENERATION Mulia Sosiady; Ermansyah, Ermansyah
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

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Abstract

This research aims to analyze the effectiveness of social media marketing on consumer behavior in the millennial generation through a comprehensive literature review. Millennials, known as digital natives, show a strong preference for social media platforms as primary channels for interaction and information consumption. This research examines various published empirical studies to identify key factors that influence the effectiveness of social media marketing, including content type, interaction methods, and use of analytical data. The results of the literature review show that interactive, authentic and relevant content plays an important role in increasing engagement and loyalty of millennial consumers. In addition, collaboration with influencers, especially micro-influencers, is an effective strategy in building trust and expanding marketing reach. The use of innovative features such as short videos, live streaming and augmented reality has proven to be able to maintain attention and increase consumer interest. Research also finds that brand awareness and commitment to issues of sustainability and social responsibility have a significant impact on millennial consumer preferences and loyalty. Brands that actively support social and environmental campaigns are able to build a positive image and strengthen long-term relationships with consumers. This review concludes that effective social media marketing must combine creative content strategies, intelligent use of data, authentic interactions, and a commitment to social responsibility to achieve maximum impact on millennial consumer behavior. The study recommends further research to explore specific dynamics across different social media platforms and different industries.
Clustering Blood Types with Leadership Styles in Middle Management of Sharia Banking in The Riau Island Mulia Sosiady; Ermansyah, Ermansyah
Jurnal Ilmiah Ekotrans & Erudisi Vol. 4 No. 2 (2024): December 2024
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/3s6ssk79

Abstract

This research was conducted with the aim of understanding how leadership based on blood type operates in Sharia banking in the Riau Archipelago. The sample for this study consisted of 12 middle management leaders in Sharia banking in the Riau Archipelago, specifically in the cities of Tanjung Pinang and Batam. The Sharia banking in the Riau Island include BTN Syariah, Bank Riau Kepri Syariah in Batam, and Sharia Banking Indonesia in Tanjung Pinang. The results of the interviews and questionnaires showed that the majority of the samples had blood type O, with six people, while the leadership style at the middle management level was authority compliance management, which prioritizes results or product concentration over people/employees. This is because the leaders believe that when the results are good, the employees' welfare will automatically be good. The most suitable leadership style, after being analyzed based on blood type, is blood type A. Therefore, the research recommendation is that when there is a promotion from staff to middle management level, top management should consider blood type when appointing middle management positions.
INNOVATION STRATEGY IN HUMAN RESOURCES MANAGEMENT TO INCREASE ORGANIZATIONAL EFFECTIVINESS Mulia Sosiady; Ermansyah, Ermansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

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Abstract

Innovation in human resource management (HR) is a key factor in increasing organizational effectiveness in the digital era and increasingly fierce global competition. This research aims to analyze innovation strategies in HR management and their impact on organizational effectiveness through a literature review approach. Various innovations in recruitment, training, performance management and employee welfare have been proven to increase employee productivity, engagement and job satisfaction. Research findings show that digitalization in recruitment, the application of technology-based learning such as e-learning and virtual reality (VR), as well as data-based performance management systems help organizations optimize workforce management. Additionally, innovations in employee wellbeing, such as flexible work policies and financial wellbeing programs, contribute to improving work-life balance. However, implementing this innovation faces challenges such as resistance to change, technological limitations, and a lack of digital skills among employees. This research contributes to the field of HR management by offering insight into innovative strategies that can be implemented to increase organizational effectiveness. Organizations that want to remain competitive need to adopt HR innovation strategically, with the support of strong leadership and investment in employee skills development. Thus, innovation in HR management can be a key driver for organizational sustainability and competitiveness in the future.
THE IMPACT OF PEKANBARU COFFEE SHOP STRATEGY ON PURCHASE DECISIONS Ermansyah; Rimet; Mulia Sosiady
Jotika Journal In Management and Entrepreneurship Vol. 4 No. 1 (2024): Agustus
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56445/jme.v4i1.153

Abstract

Purchase Decision is the final decision of the consumer to buy or not a good or service by comparing many considerations. When making a purchase decision, there are often several choices between two or more alternatives. The purpose of this study is to analyze the impact of Electronic Word Of Mouth, Sevicescape, Price Percepcion on Purchase Decision on Coffee Shop in Pekanbaru. The population in this study is 100 people using purposive sampling method. Based on the results of this study, it shows that Electronic Word Of Mouth, Sevicescape, Price Percepcion have an influence on Purchase Decision both partially and simultaneously. The results of the Determination Coefficient (R2) showed that the magnitude of the influence of both free variables together on the bound variable was 54.7%, while the remaining 45.3% were other variables not studied in this study.
Co-Authors Denila - Roza Ermansyah Ermansyah, Ermansyah Rimet Trian Zulhadi