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All Journal Jurnal Dehasen Untuk Negeri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Yeni Herlina
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Other

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Daya saing usaha agroforestri kopi di Desa Blitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong Ida ayu Made Er Meytha Gayatri; Ida Anggriani; Tri Febrina; Zoniarti Zoniarti; Yeni Herlina
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4310

Abstract

Competitiveness is closely related to productivity which determines the success of increasing the standard of living of business actors, and at the MSME level productivity is highly dependent on the ability to collaborate with large businesses or fellow MSMEs, creating competitive advantage, proper management, appropriate technology, continuous innovation, paying attention to the quality, value and uniqueness of the product and how the efficiency of the product is produced so that the company can compete strictly with its competitors. The problem experienced by the people of Blitar Seberang Village in terms of coffee business competitiveness is in determining the competitive advantage that exists in Belitar Seberang coffee. The method used in this dedication activity consists of three stages of activity, namely the preparation stage, the implementation stage and the evaluation stage. The preparation stage consists of survey activities and problem identification. The implementation phase includes the activity of providing materials and training. The final stage is the evaluation and reporting stage of the results of community service activities. Through this community service activity, it is hoped that the community can increase the competitiveness of the coffee business by raising the competitive advantage of coffee. Communities can make decisions in determining marketing strategies so that Belitar Seberang Village coffee can compete on the national and international levels.
Behavior Patterns of Generation Z Consumers In E-Commerce Shopping Activities In Bengkulu Yeni Herlina; Lydia Putri; Tri Febrina Melinda
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3642

Abstract

This research examines the meaning and behavioral patterns of Generation Z consumers in online shopping activities on e-commerce platforms in Bengkulu. Online shopping is integral to Generation Z's daily activities. The research focuses on how Generation Z interprets online shopping activities and the behavioral patterns they form when making online shopping decisions using e-commerce platforms. In practice, online shopping is not understood as simply purchasing goods, but as a meaningful experience for individuals. Generation Z's perspectives on online shopping exhibit diverse patterns, change rapidly, and are influenced by many factors. Generation Z's shopping behavior does not emerge simply. Developments in digital technology, ease of access to information, and social interaction in the digital space have also shaped how Generation Z makes purchasing decisions. However, understanding how personal and social meanings play a role in shaping Generation Z's consumption patterns remains limited. This gap requires further study. The research framework draws on the Theory of Planned Behavior to understand the underlying considerations of Generation Z in making online purchasing decisions. This theory is used to understand how individual attitudes, social norms, and perceptions of the ease and barriers to using e-commerce platforms shape purchasing decisions. For Generation Z, purchasing decisions are not influenced by personal beliefs but by social influences, including the powerful role of peers and influencers. The research approach employed descriptive qualitative methods, using in-depth interviews and observations of digital activities. Qualitative methods were chosen to explore the meaning and patterns of online shopping behavior among Generation Z consumers. The data obtained were analyzed in stages by selecting information, organizing it systematically, and drawing meaningful conclusions from the research findings.
Co-Authors Gayatri, Ida Ayu Made Er Meytha Ida Anggriani Lydia Putri Tri Febrina Tri Febrina Melinda Zoniarti Zoniarti