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Kristiana Astuti
Universitas Negeri Padang
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Pengaruh Entrepreneurial Self Efficiacy Dan Opportunity Recognition Terhadap Entrepreneurial Intention Dengan Entrepreneurialship Education Sebagai Variabel Moderating (Studi Kasus SMAN 1 Pantai Cermin) Nadhilla Sari; Hani Maisyarah Batubara; Yelnita Yelnita; Kristiana Astuti; Kendis Anwar; Susi Evanita
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3900

Abstract

This study aims to determine the effect of entrepreneurial self-efficacy and opportunity recognition on entrepreneurialship education. The method in this study uses quantitative methods. The population used in this study were all students of SMA N 1 Pantai Cermin. The number of samples in this study was 112 students. The data collection technique used in this study was a questionnaire which was analyzed using Structural Equation Modeling (SEM) with the Smart PLS analysis tool. The results of the analysis show that there is a positive and significant effect of Self efficacy on entrepreneurial intention. There is a positive and significant effect of opportunity recognition on entrepreneurial intention. There is a significant influence of entrepreneurial self-efficacy on entrepreneurial intention through entrepreneurial education. However, there is no effect of opportunity recognition on entrepreneurial intention through entrepreneurial education.
Customer engagement and social media research Kendis Anwar; Abror Abror; Hani Maisyarah Batubara; Kristiana Astuti; Nadhila Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243694

Abstract

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the dominant methods, issues, and problems of social media. It can be said that the method used is quantitative, and the social media used is Facebook. Based on the results of the research, it is found that the problem or issue that occurs is that consumer engagement can improve relationships with consumers, which is realised in the form of consumer participation, which is the driving force behind online sales and brand success. This is the source of most of the problems that arise. This also means that companies using social media to promote their brands need to have a more intimate relationship with the people they want to reach, which is based on trust, social relationships, image, and identity on social media. Fulfilling a company's commitment to its customers is another important responsibility. This will build trust and confidence in customers, which in turn encourages them to participate more actively in a brand's social media activities.
Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang) Nadhila Sari; Meizi Syafri Yendi; Kristiana Astuti; Kendis Anwar; Hani Maisyarah Batubara; Susi Evanita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243697

Abstract

E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada pengunjung bukit gado-gado. Penelitian ini bertujuan untuk menganalisis pengaruh self-presentation, opinion leadership, customer engagement, dan self-expression terhadap perilaku e-wom. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data menggunakan Smart PLS. jumlah sampel penelitian adalah 108 responden yang merupakan pengunjung di Bukit Gado-Gado Kota Padang menggunakan kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan attitude Toward e wom terhadap intent to ewom. Terdapat pengaruh positif dan signifikan Self Ekspression terhadap attitude Toward e wom. Terdapat pengaruh positif dan signifikan Self Presentation terhadap attitude Toward e wom. Namun tidak terdapat pengaruh customer engagement terhadap attitude toward e wom, serta tidak terdapat pengaruh opinion leadership terhadap attitude toward e-wom. Untuk meningkatkan eksistensi dari Bukit Gado Gado maka Diharapkan pengelola dapat melakukan promosi dalam berbentuk iklan, yang memuat tanggapan positif dari pengunjung agar wisatawan lebih percaya untuk berkunjung serta pengelola juga harus memperhatikkan kebersihan dan pengelolaan faslitas objek wisata.
Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Hani Maisyarah Batubara; Vidyarini Dwita; Kendis Anwar; Nadhila Sari; Kristiana Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Kristiana Astuti; Nadhila Sari; Hani Maisyarah Batubara; Kendis Anwar; Susi Evanita; Vidyarini Dwita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Co-Authors A. Abror Hani Maisyarah Batubara Kendis Anwar Meizi Syafri Yendi Nadhila Sari Nadhilla Sari Susi Evanita Vidyarini Dwita Yelnita Yelnita